The Product Podcast on Smash Notes

The Product Podcast podcast.

December 28, 2019

This is your Product Management podcast featuring PMs from Google, Facebook, LinkedIn, Spotify, Twitter and other tech companies/ startups. Tune in if you’re a manager, designer, engineer, entrepreneur or marketer who wants to learn the latest best practices and break into Product.



Recently updated notes

In this panel discussion, we have some amazing professionals like Parul Goel, Group Product Manager at PayPal, Jerry Becker, Engagement Lead and Product Manager at Red Hat, and Margarita Kartashova, Head of Product at Product School, leading this product discussion about remote Product Management. 

Get the FREE Product Book here

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Kenneth Berger is an executive coach and tech veteran who helps startup leaders achieve their dreams and find daily fulfillment along the way. As well as that, he is Product Manager at Slack and this podcast episode will talk about five values for product-driven companies.

This podcast is made possible by Optimizely. Join them at Test and Learn 2020, a free, half-day virtual event featuring the leading experts on product experimentation and progressive delivery. Join thousands of product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Register today

Get the FREE Product Book here

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Matin Movassate is the CEO and Co-founder of Heap, a company that automates customer analytics for some of the largest online businesses in the world. Today, he'll talk about getting more product insights to take your analytics to the next level.

This podcast is made possible by Optimizely. Join them at Test and Learn 2020, a free, half-day virtual event featuring the leading experts on product experimentation and progressive delivery. Join thousands of product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Register today

Get the FREE Product Book here

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Join us for a conversation with Ashok Bania, Sr Director of Product at CNN, about Product Management and voice platforms. 

This podcast is made possible by Heap, a smarter approach to product analytics. Learn everything about your users, run rapid experiments, and iterate quickly. For hypothesis-driven product managers, there’s no better tool. Learn more.

Get the FREE Product Book here



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Neil Shah is an entrepreneur and seasoned Product Manager. Currently, he leads Identity at Lyft, responsible for user experiences at the intersection of trust, safety, and fraud. In this episode, he will talk about growth.

Get the FREE Product Book here


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In today's episode we will talk about building enterprise products, with our special guest, Aarti Bharathan, Sr Director of Product at PayPal.

This episode is sponsored by Miro, an online collaborative whiteboard platform that enables distributed product teams to work effectively together, from brainstorming with sticky notes to creating user story maps, roadmaps, and more. Trusted by over 5 million users from leading companies like Salesforce, Spotify, Twitter, and LinkedIn. Start collaborating today!

Get the FREE Product Book here

Key points in this episode

The Product Podcast interview series is back with the second season! Featuring 8 of the brightest minds in the Product world, our latest episodes will highlight our guest's insights, methods, and strategies that are being used at the top tech companies around the world.

Episode #7
Kaarel Kuddu, Head of Product at Transferwise, will discuss the evolution of Product Management education, and how PMs can gain the technical experience to rise through the ranks of Product. We also talk about finding PM roles outside of Silicon Valley, and what the talent pool is like in Europe.

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Learn more about breaking into product and getting that dream job from this episode with Gibson Biddle, former Netflix VP of Product.

This podcast is made possible by Optimizely. Join them at Test and Learn 2020, a free, half-day virtual event featuring the leading experts on product experimentation and progressive delivery. Join thousands of product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Register today

Get the FREE Product Book here

Key points in this episode

The Product Podcast interview series is back with the second season! Featuring 8 of the brightest minds in the Product world, our latest episodes will highlight our guest's insights, methods, and strategies that are being used at the top tech companies around the world.

Episode #6
As well as being a Product Manager at FinTech disruptor, N26, Alexander Hipp is also the co-founder of The PM Library. You’ll get to learn what makes a Great Product Manager, the value of side projects, and how in Product it’s all about your attitude.

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Katherine Corson is a Sr Product Manager at Chegg. In this episode, we will talk about learning the framework for the business case: inputs, outputs, and unknowns.

This webinar is made possible by
Heap, a smarter approach to product analytics. Learn everything about your users, run rapid experiments, and iterate quickly. For hypothesis-driven product managers, there’s no better tool. Learn more 

Key points in this episode

The Product Podcast interview series is back with the second season! Featuring 8 of the brightest minds in the Product world, our latest episodes will highlight our guest's insights, methods, and strategies that are being used at the top tech companies around the world.

Episode #5
Sudha Mahajan, Senior Director of Product at Microsoft, has worked for some big tech companies like Yahoo and eBay, and has endless product wisdom to impart. This week, she tells us what it’s like being a woman in tech, and how to get so many diverse and talented people aligned on one common goal.

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In this episode, Dhayashini Ramasamy, Product Manager at Masterclass, will share her secrets of successful negotiation and conflict resolution principles. She will discuss principles of negotiation with colleagues and stakeholders, as well as give examples of negotiation and conflict resolutions from her Product Management career.

This podcast is made possible by Optimizely. Join them at Test and Learn 2020, a free, half-day virtual event featuring the leading experts on product experimentation and progressive delivery. Join thousands of product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Register today

Key points in this episode

The Product Podcast interview series is back with the second season! Featuring 8 of the brightest minds in the Product world, our latest episodes will highlight our guest's insights, methods, and strategies that are being used at the top tech companies around the world.

Episode #4
Being a Product Manager is all about embracing change, something Chris Bee knows a lot about as Senior Product Director at Zillow. He will discuss the differences between entry and senior-level responsibilities, and what the transition between Software Engineering and Product is really like.

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Today we have Niaz Ahmed, co-founded Kormo, a jobs marketplace for emerging markets in Area 120 at Google. Through his experiences, he will share with us his thoughts on why now is the time to build for emerging markets, who are the users and what are their needs.

This webinar is made possible by Heap, a smarter approach to product analytics. Learn everything about your users, run rapid experiments, and iterate quickly. For hypothesis-driven product managers, there’s no better tool. Learn more at heap.io

Key points in this episode

The Product Podcast interview series is back with the second season! Featuring 8 of the brightest minds in the Product world, our latest episodes will highlight our guest's insights, methods, and strategies that are being used at the top tech companies around the world.

Episode #3
Live from Sweden, Fredrik Lindberg, Product Lead at Spotify, will open up about how to manage enterprise products at scale, red flags in Product interviews, and the greatest lesson PM ever taught him: The Power of Outcomes Over Outcomes.

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Today, Jocelyn Miller will talk about how loving your product could both help and hurt you. You will get a greater understanding of how to prioritize features, pick your product or area of focus and use empathy to bolster customer loyalty

This episode is sponsored by Miro, an online collaborative whiteboard platform that enables distributed product teams to work effectively together, from brainstorming with sticky notes to creating user story maps, roadmaps, and more. Trusted by over 5 million users from leading companies like Salesforce, Spotify, Twitter, and LinkedIn. Start collaborating today! 

Key points in this episode

The Product Podcast interview series is back with the second season! Featuring 8 of the brightest minds in the Product world, our latest episodes will highlight our guest's insights, methods, and strategies that are being used at the top tech companies around the world.

Episode #2
Nina Foroutan, Director of Product at Forbes, took her journalism degree and embarked upon an exciting career in Product. This week, she’ll tell us about PM challenges in the media industry, and how creative Product Managers can gain technical skills.

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Fred Chong Rutherford is a Senior Product Manager at CBS Interactive, where he focuses on video production workflows, processes, and helping on strategy. 

In this episode Fred will talk about: 
- Minimum Viable Product thinking contained in the true story of the 'Russian Space Pen'
- Learning to think like a Product Manager
- Apply Product thinking to better assess whether your solutions really solve the problems your users are facing

This webinar is made possible by Heap, a smarter approach to product analytics. Learn everything about your users, run rapid experiments, and iterate quickly. For hypothesis-driven product managers, there’s no better tool. Learn more at heap.io

Key points in this episode

The Product Podcast interview series is back with the second season! Featuring 8 of the brightest minds in the Product world, our latest episodes will highlight our guest's insights, methods, and strategies that are being used at the top tech companies around the world.

Episode #1
Yariv Adan, currently a Product Lead at Google, will give you the inside scoop on what Google really looks for when adding to its Product talent, and a few hints on what users can expect from Google Assistant in the future.

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Nina is a standout Product Manager with over 9 years of experience in product strategy, data analytics, video content management and project management across media and e-commerce. She is currently a Director of Product Development at Forbes where she leads a team of Product Owners for Forbes.com frontend initiatives.

This podcast is made possible by Optimizely. Join them at Test and Learn 2020, a free, half-day virtual event featuring the leading experts on product experimentation and progressive delivery. Join thousands of product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Register today.

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Shiva Vasanth,  is a seasoned Product Manager currently working as a Technical Product in Amazon Web Services in Seattle. In this episode, we will talk about focusing on metrics: working backward from the expected outcome and focusing on the customer.

The easiest way to build better products? Get better analytics. With Mixpanel’s powerful, self-serve analysis, understand what people do in your product to help your teams convert, engage, and retain more users. Learn more and get a free demo at mixpanel.com.

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Neha Monga is a passionate and driven Product Leader, currently driving the company’s efforts at Amazon, with a keen focus on execution and delivery. In this episode, she will be talking about understanding your customer/market need, crisping your product's value proposition, and succeeding in especially ambiguous space. 

This podcast is made possible by Optimizely. Join them at Test and Learn 2020, a free, half-day virtual event featuring the leading experts on product experimentation and progressive delivery. Join thousands of product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Register today.

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Today our guest is Jason Seney, Principal Product Manager at Tumblr in New York, who will talk about creating a compelling product design. The main focus of the talk is aesthetics, laying the groundwork and communicating through your design.

This podcast is made possible by Heap, a smarter approach to product analytics. Learn everything about your users, run rapid experiments, and iterate quickly. For hypothesis-driven product managers, there’s no better tool. Learn more at heap.io.

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Anusha Bhatnagar, an experienced Product Manager who is currently managing the Microsoft Launcher app on Android, will tell you more about working effectively with cross-continent teams.

Sponsored by Miro, an online collaborative whiteboard for product teams. Learn more here

Get the FREE Product Book here

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Himankini Shah, Senior Product at Amazon, will talk about new Product Design principles for Machine Learning products and building user-first solutions vs technology first.

This podcast is made possible by Optimizely. Optimizely is the leader in progressive delivery and experimentation. Our platform includes feature flagging, progressive rollouts, and A/B testing. We help your teams release software quickly, then test & learn in production before rolling out to all users. Using the Optimizely Full Stack platform puts Product Managers at the center of the product development process, allowing you to de-risk big ideas, make bold bets, and build better products. (edited

Get the FREE Product Book here


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What are the KPIs and why they matter, how to drive business decisions using KPIs and how to choose the right KPIs for your Product? Get these and many more of your KPI related questions answered by Kritika Rana.

This podcast is made possible by Optimizely. Optimizely is the leader in progressive delivery and experimentation. Our platform includes feature flagging, progressive rollouts, and A/B testing. We help your teams release software quickly, then test & learn in production before rolling out to all users. Using the Optimizely Full Stack platform puts Product Managers at the center of the product development process, allowing you to de-risk big ideas, make bold bets, and build better products.

Get the FREE Product Book here

Key points in this episode

Satya Singh is a commercial and data-focused Product Leader currently working at Expedia Group. In this episode, he will answer questions like:
- Why platforms are changing digital society?
- What does it mean to be a true platform?
- How do you apply product principles to a platform?

This podcast is made possible by Heap, a smarter approach to product analytics. Learn everything about your users, run rapid experiments, and iterate quickly. For hypothesis-driven product managers, there’s no better tool. Learn more at heap.io.

Get the FREE Product Book here

Key points in this episode

Join Airbnb PM and Product Lead in their discussion on Product Management for Social Impact. Scott Crider is a data-driven Product Manager with more than 10 years of experience in the Tech Industry, and Eric Ruth is Product Lead responsible for projects as Search, Infrastructure, Open Homes.

This podcast is made possible by Optimizely. Optimizely is the leader in progressive delivery and experimentation. Our platform includes feature flagging, progressive rollouts, and A/B testing. We help your teams release software quickly, then test & learn in production before rolling out to all users. Using the Optimizely Full Stack platform puts Product Managers at the center of the product development process, allowing you to de-risk big ideas, make bold bets, and build better products.

Get the FREE Product Book here

Key points in this episode

From this episode, you will learn more about Product Management and how to break into the field. Our speaker is Diego Granados, Product at Microsoft, who will talk about what PMs do and how to pass the PM interview successfully.

This podcast is made possible by Optimizely. Optimizely is the leader in progressive delivery and experimentation. Our platform includes feature flagging, progressive rollouts, and A/B testing. We help your teams release software quickly, then test & learn in production before rolling out to all users. Using the Optimizely Full Stack platform puts Product Managers at the center of the product development process, allowing you to de-risk big ideas, make bold bets, and build better products.

Get the FREE Product Book here

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Debarati Goswami, Senior Product Manager at eBay, will talk about 5 things to remember when managing API platforms.

From this episode you will learn:
-Understanding the basics of Platforms & APIs
- What to keep in mind when building from scratch
- How to successfully launch

This podcast is made possible by Heap, a smarter approach to product analytics. Learn everything about your users, run rapid experiments, and iterate quickly. For hypothesis-driven product managers, there’s no better tool. Learn more at heap.io.

Get the FREE Product Book here



Key points in this episode

In today's episode, we have Laura Williams Argilla, Sr Director of Product at Twitch, talking on roadmap, prioritization and decision making strategies for Product Management.

Sponsored by Miro, an online collaborative whiteboard for product teams. Learn more here

Get the FREE Product Book here



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Manini Roy, Product Manager at Google, will walk you through her best tips on how to land and excel at your dream Product job.

Get the FREE Product Book here

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Join us for a Product Management Fireside Chat with the Miro CEO, Andrey Khusid.

Get the FREE Product Book here

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Miles Norris, VP of Product at MagicLab (Bumble, Badoo, Lumen, Chappy), in today's episode will talk on retention and whether it's as relevant as we're told. 

Get the FREE Product Book here



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Irene Gonzálvez, Product Lead at Spotify, on product disruption in companies.

This podcast is made possible by Heap, a smarter approach to product analytics. Learn everything about your users, run rapid experiments, and iterate quickly. For hypothesis-driven product managers, there’s no better tool. Learn more at heap.io.

Get the FREE Product Book here





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Panel Discussion with product leaders on creating and managing best-in-class products by Raymond King, Product Lead at Devbridge Group, Tim Beattie, Engagement Lead at Red Hat, and Orkun Özbatur, Product Lead at Amazon.

Get the FREE Product Book here


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Therese Stowell, Director of Product at Pivotal, will share her guide for creating balanced product teams. 

Get the FREE Product Book here




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Ravi Parikh, Founder of Heap, will talk on Product Analytics and why he doesn't think it's useful.

Get the FREE Product Book here

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Today we have Caroline Hynes, Director of Product at Zendesk, who will talk about a successful partnership between Product Management and Product Management Marketing.

Get the FREE Product Book here

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Krishna Panicker, former Lead Product Manager at Skype and a current Pipedrive VP of Product, will discuss the importance of knowing your competition.

Get the FREE Product Book here




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In today's episode, we have Megan Murphy, Head of Product Management at N26, who will talk on trend forecasting. 

Get the FREE Product Book here

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How to break into Product? How do you carve your spot in Product Management? How to leverage your strengths and expose yourself to Product work? These and more related questions will be answered in this episode with Mark Sweeney, PM at ROKO Labs.

Get the FREE Product Book here

Key points in this episode

In today's episode, we have Stephen Song, former Facebook Product, who will talk on building products that serve consumer needs, three-sided marketplace and building products in a C2C marketplace.

Get the FREE Product Book here



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In this episode, Howard Lakougna, Sr Product Manager at Providence, will walk you through a week in the life of a PM. He believes that successful PMs are passionate, versatile and savvy, are you one? 

Get the FREE Product Book here



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Daniel Karuppiah spent more than two decades at Microsoft in Product Management, across the products from Visual Studio, SQL Server, Silverlight, Windows Server, System Center, Silverlight to Microsoft Azure. Today at The Product School podcast, he will talk about how Artificial Intelligence is changing Product Management. 

Get the FREE Product Book here

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Stephanie is a seasoned Product leader, currently driving the company’s efforts at Uber, helping to redefine today’s transportation through technology. Today she will talk about experimentation. How to craft, run, learn from and iterate on past experiments.

Get the FREE Product Book here

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In today's episode, we have three special guests from Linkedin: Kristine Yuen and Julia Abelsky, who are Product Managers, and a Senior UX Researcher, Aryel Cianflone. They will talk about validating concepts through quantitative and qualitative means, measuring success and approaching piloting projects to get insights on your ideas.

Get the FREE Product Book here

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Alexander Weingart is an outcome-driven leader who is truly passionate about product strategy. In this episode, he will talk about 3 aspects of how you can Product Manage yourself:

- Strategy: How to choose personal/professional goals and plot a path to achieve them
- Tactics: Find the best methods to build effective habits
- Execution: How to leverage feedback and retrospective analysis to keep moving forward

Get the FREE Product Book here

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Mini Thangaswamy is a Payments enthusiast, perpetual learner and Group Product Manager at Braintree. Today, she will give you an overview of Payments products and experiences, talk about challenges and unique aspects of Payments that makes it an exciting and enriching experience for a Product Manager, and finally talk about skills you need to succeed as a Payments PM.

Get the FREE Product Book here

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Kwame Odame, former Mastercard Product Manager, will be talking about his path from an Engineer to a PM, as well as feelings of being an imposter that may come with your transition. How to get your foot in the door when you already have an Engineering background and the benefits of having technical education when starting in Product. 

Get the FREE Product Book here

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Todd Yellin, Vice President of Product at Netflix, is bringing you some awesome content on how to create a great career about being an iconoclast. He will talk about iconoclasts in the modern age, the importance of it around innovation, and ways you can challenge and break societal conventions.

Instabug empowers mobile teams to release with confidence through comprehensive bug and crash reports, in-app surveys, and real-time user feedback. Start your 14-day free trial here.

Get the FREE Product Book here

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Shreyans Rai is currently a Product Manager at Facebook, and in this episode, he will share his practical tips on how you can break into product!

Instabug empowers mobile teams to release with confidence through comprehensive bug and crash reports, in-app surveys, and real-time user feedback. Start your 14-day free trial here.

Get the FREE Product Book here

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Will Najar, Senior Product Manager at Amazon, will talk about his tips for building a compelling product vision. He will discuss how to come up with it without relying on luck or magic, and how to use a product vision as a mechanism to guide your team.

Go to instabug.com/productschool to learn more and start your 14-day free trial

Get the FREE Product Book here

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Aakash is a Product Manager at Okta, the industry leader for identity and access management products. In today's episode he will talk about key strategy frameworks for Product Managers, why do all product teams need to truly understand these at an intricate level and how do the best product leaders stay aware of new studies and market theories.

Get the FREE Product Book here

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When you ship a product it's none of the less importance to analyze the impact it has had. Are you going to have a revenue, or improve retention, or maybe something else? Learn on measuring those factors from today's guest speaker and PM experts, Mike Iampietro, Director of PM at Mixpanel.

Get the FREE Product Book here

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Samantha Stevens, Director of PM at Tinder, Julia Baker, Head of Product Operations at ServiceTitan, Edward Yip, VP of Product at ServiceTitan, and Patrick Srail, Product Lead at Airbnb, are discussing on Product Challenges in a Fast Growing Company. 

Get the FREE Product Book here

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In this episode with Navin Kapoor, Head of Product Management at Intuit, and Sandeep Dukhande, Group Product Manager at Intuit, we will discuss how as a Product Manager you can influence building platforms.

Get the FREE Product Book here

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Vanathy Lakshmi is the Senior Director of Digital Product Management at Walmart. In this episode she will be talking about scaling product to millions of customers and how digital transformation enhances life while saving companies time.

Get the FREE Product Book here

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Rachel Bailin is the Director of Product Management at The Walt Disney Company. We share her passion for storytelling and the importance of creating experiences around your products. She believes that history and culture are deeply rooted in telling the experiences of the human condition.

Get the FREE Product Book here

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In today's episode with Demian Borba, Senior PM at Adobe, we will be talking about product design. Looking at that challenge with a design-thinking background, we created a system based on user voice where anyone could make a suggestion or file a bug. Designed is there to help us offer value to our users and it's essential to use its tools efficiently. 

Get the FREE Product Book here

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Product as an end-to-end experience captured digitally (for real this time). This is one of the trends that is bringing the Product word forward. How you can power this change in the next generation of products - learn from our chat with Nate Franklin, Amplitude's Principal PM.

Get the FREE Product Book here



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Learn about customer development as a strategy with four different phases: customer discovery, strategies to validate hypothesis, customer validation and customer creation. All of this will be discussed in this episode by Lenworth Gordon, Senior PM at Amazon. 

Get the FREE Product Book here



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We, as human beings, are all subjects of different biases whether we're conscious of it or not. They can interfere with our personal and professional life leading to wrong decision making. In this episode we have a special guess Ken Sandy, fmr VP of Product at Masterclass, who will talk about overcoming cognitive biases.

Get the FREE Product Book here



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We all know that product design is very important, but do you actually know how to make UX design and product go hand-in-hand for a win-win situation on both sides, and an overall success of a company? Learn from today's episode with Abigail Hart Gray, Director of UX at Google. 

Get the FREE Product Book here



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In this episode we have Vivek Bedi, who will be sharing a 160-year-old story of Northwestern Mutual, where he is currently a Chief Product Officer, and how the company managed to disrupt the customer experience after almost two centuries of operating on the market. 

Get the FREE Product Book here



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Welcome to another episode! Today we have a very interesting discussion on whether it's better to build a product from scratch or buy it from another company. These great professionals will be discussing benefits and disadvantages of both options: Gina Lee, Sr Director of Product at Priceline.com, Natwar Maheshwari Product Marketing Manager at Logi Analytics and  Varun Ramamurthy Dinakar, CEO of Hansel.io.

Get the FREE Product Book here



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Today's topic is about challenges of consumer adoption of voice, IOT and home automation. Tune in to learn more about overcoming those obstacle, with our guest Manash Bhattacharjee, Head of Product at PepsiCo.

Get the FREE Product Book here



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In today's episode our guest Andrea Chesleigh, Vice President of Product at Boxed, will be sharing her top product lessons learnt throughout 15 years of her product and tech experience.

Get the FREE Product Book here



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In today's episode we will talk about powering the next generation of products. Join Nate Franklin, Senior Product Manager at Amplitude, as he talks about making the change possible.

Get the FREE Product Book here




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Today we have Jason Nichols, Director of Artificial Intelligence at Walmart, who will be talking about Product Management and AI. How those sectors intertwine, complement and modify each other.

Get the FREE Product Book here



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Did you know that Product Brief is considered to be the primary artefact? That's according to Morgan Brown, Spotify's Product Manager. Tune in today's episode to learn why she thinks that is. 

Get the FREE Product Book here



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Dive deeper into Data Analytics with Vlado Hruda, Product Manager at Mixpanel and discover how to use this tool for a better product decision making.

Get the FREE Product Book here



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The Product Podcast Interview Series. Episode 8

Jason has a great experience in Product and UX Management. Currently, he is a Senior Product Manager at N26 and focuses his efforts on defining the product strategy, developing a roadmap according to the customer’s needs and stakeholder requirements.

Get the FREE Product Book here



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In today's exclusive episode we have Nir Eyal, Best-selling Author of "Hooked" and "Indistractable". Join us and learn Nir's advice on how to take the power over your life back into your own hands and why controlling your attention will allow you to be the best Product Manager.

Get a FREE copy of our Product Book HERE





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The Product Podcast Interview Series. Episode 7.

Carlos Roqué, Product Manager at Magic Leap, shows us what it is like to be at the forefront of innovation in the world of VR. With additional insights from his experience at Facebook and other notable companies, this week’s rundown will illuminate another compelling side of Product.

Get the FREE Product Book here 



Key points in this episode

The Product Podcast Interview Series. Episode 7

Carlos Roqué, Product Manager at Magic Leap, shows us what it is like to be at the forefront of innovation in the world of VR. With additional insights from his experience at Facebook and other notable companies, this week’s rundown will illuminate another compelling side of Product.

Get the FREE Product Book here



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How to monetize your product? Learn from Vinamrata Singal, fmr Product Manager at Google, who will be talking about monetizing products at both big and small companies, and future lessons for Product Managers who are working on monetization.

Get a FREE copy of our Product Book HERE



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The Product Podcast Interview Series. Episode 6

In this episode, we explore the alternative perspectives of Product Management with Andrea Chesleigh of Boxed. With 15 years of experience under her (product) belt, Andrea has gone from an entry-level PM to VP of Product by creating impactful work at companies like Verizon, Zappos, Rent the Runway, One Kings Lane, and Boxed. See how her experience has shaped her insights, and let us know what you think of her impressive array of Product knowledge.

Get the FREE Product Book here



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Join us for another great episode on The Product Podcast! This time with Matt Fleckenstein, fmr PM at Microsoft, who will be discussing topics like innovative technology, how to find the market fit for it and what is it like working on the leading edge of innovation.

Get a FREE copy of our Product Book HERE




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The Product Podcast Interview Series. Episode 5

From one of the foremost leaders in the Machine Learning field, Ammar Jawad breaks down his thoughts on topics like psychology in product, machine learning in the tech industry, and the ethics of artificial intelligence. With experience ranging from Marketing at Microsoft, to creating AI strategy at his current role, Ammar offers a fresh look into some of the most fascinating aspects of the product world.

Get the FREE Product Book here 



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Join us for today's episode with Sundar Rajan Ganapathisubramanian, Product Manager at Microsoft. He will be talking about developing new products and a structured approach to dealing with ambiguity around new product conceptualization.

Get a FREE copy of our Product Book HERE




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The Product Podcast Interview Series. Episode 4

In this episode on The Product Podcast, Matt Bilotti brings his product savviness to discuss the wild west of the PM world. Join as we learn what is necessary to build products people love, and how having a mentor can be the key to breaking into and being successful in the product world.

Get a FREE copy of our Product Book HERE



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Among the topics that will be discussed in today's episode with Jessica Sapsis, Director of Product Management at Toast, are the importance of discovery phase and how to set yourself up for success working with UX designers.

Get a FREE copy of our Product Book HERE



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The Product Podcast Interview Series. Episode 3

In this episode of the Product Podcast series, guest speaker Ankita D’Mello takes us on a journey that brought her from computer science into the Product World. This less-than-typical path into Product Management not only provides a unique perspective on the world of Product Management but also highlights the diversity that inhabits the product sphere. You’ll also learn just what the first 30 days of the PM job look like, as well as what it takes to truly understand the needs of your customer.

Get the FREE Product Book HERE



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What does it mean to be the best Product Manager and how to become one? A few advise from this episode are: thinking big, punching above your weight, and being the most interesting person in the room. Our guest on the episode in Manu Prasanna, Senior PM at VMware.

Get a FREE copy of our Product Book HERE




Support the show

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The Product Podcast Interview Series. Episode 2

This episode will be covering everything from the importance of incorporating many ideas into one solution, what the future of Product Management holds, and how creativity can be the defining factor for the success of a product. Enjoy as we uncover the latest on all things Product with Satyajeet Salgar.

Get a FREE copy of our Product Book HERE



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In today's episode we have Jake Werlin, Product Manager at Ibotta, who will be talking about discovering the problems that really matter, determining which problems to solve and when.

Get a FREE copy of our Product Book HERE




Support the show

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The Product Podcast Interview Series. Episode 1

This week we kick off the new season with Tarun Gangwani of Twitch. In the first of our eight weekly episodes featuring some of the most notable leaders in product, Tarun unravels the psychological side of user experience, product management, and creating delight by getting into the mind of customers.

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How to identify your innate strengths as a Product Manager with Alyssa Levitz, PM at Rover.com. She will be talking about PM skills that fall into one of these 3 categories: analytical, execution-focused, or design-focused.

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From today's episode with Adrita Bhor, Director of Product at PayPal, you will learn more about API Product Management. What does it mean, some strategies to build an API and a few Adrita's lessons learnt in the journey of re-imagining the API ecosystem at PayPal.

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In today's episode we have Roomgo Head of Product Jack Martin, who will be sharing with us his advise on identifying relevant product KPIs and how to tell engaging stories through product data: the power of product KPIs, building business buy-in through relevant KPIs and how less can be more when sharing with the wider business.

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Today we have Tanvi Surti, Product Manager at Uber, who will be talking about Uber Marketplace team and PM skills that are leveraged in building and scaling a Marketplace business.

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In today's episode we have Joris Van Mens, Product Manager at Google. Joris will be talking about his experience ideating, launching and growing new Google Products. If you're interested, tune in! 

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Today we have an exclusive interview with Jeetu Patel, Chief Product Officer at Box. He will be talking about the skills needed to be in a Leadership role, and what it's like driving Strategy and Product at Box.

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Join us for a podcast with Adithi Sampath, Senior Product Manager at Walmart. Adithi will be talking about understanding the differences in Product Management roles - B2B vs. B2C, small vs. big company etc and how to assess the role and company in the interview process.

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Learn more about scientific method of experimentation from Ruben Lozano, Product Manager at Google. In this episode he will be talking about behavioral data and attitudinal data, ie how people feel or what they really want. 

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Tune in for today's episode with Group Product Manager leading Analytics for Ethics and AI for Good initiatives within Microsoft, Ria Sankar. She will be talking about building a data driven culture and how to be agile and innovative in design.

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Join Tony Pagliocco, Product Management Leader at Boeing, at his discussion on Expectation Management. Tony is an experienced PM and Engineer with over 18 years behind his shoulders.

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In today's episode we have Prachi Wadekar, Product Manager at Mixpanel, who enjoys problem-solving and building products while collaborating with diverse teams. She will be talking about Product Launch and things that every great PM does.

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Tune to listen to Pooja Ghera, Principal Product Manager at Amazon, talk about Product Expansion. She will be discussing about customer happiness and how to meet your business goals.

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If you want to learn more about Artificial Intelligence and Machine Learning, today's speaker Nitin Bhat, who's a Senior Director of Product Management at Smartsheet, will be talking about AI and ML and how to apply it in Product Management. 


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Today, Suhas Manangi, Product Manager at Lyft, will discuss on KPIs to Facilitate 'Fail Fast, Learn and Iterate'. According to Suhas, one of the most important KPIs is empathy at scale.

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Tune in to learn from Leslie Grandy, former Senior Vice President of Digital Products at Discovery, how to build high performing product teams. She talks about standing for team values, personal responsibilities, ethics and culture.

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In today's episode Gibson Biddle, former VP of Product at Netflix, talks about the importance of customer obsession and how to delight your customers in hard to copy margin-enhancing ways.

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Join us for another podcast, today with Vivek Kumar, Senior Product Manager at Expedia Group. He will talk about understanding the different types of PMs, how to realize where you fit better and how to identify PM opportunities that suit your skills.

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Learn more about PM Toolbox from Richa Rai, former Product Manager at Microsoft. She will be discussing tools to maximize efficiency and how to select tools that worl for your company and customer needs.

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An exclusive podcast with Todd Olson from which you will find out how he broke into Product from a young age and how being a Product Manager helped him to become a CEO.

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In today episode on The Product Podcast, we have Chirag Fifadra, Senior Product Manager at ReachNow, who will be talking about why PMs should make long term and short term tradeoffs, and have a global vision of what's important to do now and what later. 

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Tune is and learn from Namisha Balagopal, Senior Product Manager at Twitch, how to approach and structure your job search to transition to Product and how to set yourself up for success.

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Join us for today's episode with Vivek Kumar, Senior Product Manager at Expedia Group, to find out more about identifying Product Manager opportunities that suit your skills and understanding the different types of PMs.

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In today's episode, Pratik Shah, Product Manager at Airbnb, will share his secrets on how to do growth hacking as a pro, break into the industry and what are key the principles of growth. 

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From this talk by Ane Cristina Martins da Silva, Product Manager at TransferWise, you will learn more about End-to-End Product Management and how to assure that user satisfaction and product metrics remain consistent.

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In this episode we have a growth expert, Pratik Shah who is a Product & Growth Manager at Airbnb. He will talk about customer centricity and product led growth and his profound expertise in this sector. 

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Today, Head of Product at Amazon, Vishwesh Pai, will be talking about growth and growth hacking, as well as how to deliver that growth beyond mobile and web.

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Tune in for today's episode with Varun Bakhru, Senior Product Manager at Salesforce, and find out more about differences and similarities in decision making in enterprise and consumer PM.

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From today's talk by Prachi Wadekar, Product Manager at Mixpanel, you will learn more about Beta and how to use it for launching a product. 

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In today's episode, Deboshree Dutta, Senior Product Manager at PayPal, will share her knowledge and experience on decision making.

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Learn more about mastering the modern work from Erica Antony, Vice President of Product Management at Workfront.

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Learn more about professional development and the importance of being a continuous teacher and servant leader from Pendo Director of Product Management, Christine Itwaru.

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In this episode,  Fazal Gupta, Director CPQ at Oracle, will talk about launching new product in established companies.

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Today, Anna Marie Clifton, Senior Product Manager at Coinbase, will talk to you more in depth about Product Strategy, it's definition, execution and what does it take for an idea to become a reality.

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In this episode, Gibson Biddle, Former Vice President of Product at Netflix, discusses how Netflix Built & Maintained an Innovative Culture.

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Today, Dylan Sellberg, Product Manager at HubSpot, will give 30 high impact, actionable tips that you can implement immediately if you're a new PM. And if you're an experienced PM, you will learn how to re-live and learn some new tried-and-true PM tactics through a new lens.

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In today's episode, Lauren Garbutt, Senior Product Manager at Nordstrom, will talk about starting a Product practise and how to manage all the things to do, as well as how to support scale and growth.

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In this episode, John Pradeep Sasidharan, Senior Product Manager at Amazon, will talk more into details about envisioning the Minimum Lovable Product at a global scale and avoiding the analysis paralysis while building products for a global audience.

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In this episode Archana Ramamoorthy who is a Director of Product Management at Workday in San Francisco will give you her advice on transitioning to a Product Butterfly. She will explain you why you shouldn't be afraid of change, the importance of safety net and also she will stress the need to give back to the community once you have succeeded in your career path. 



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In this episode Subhasish Chakraborty, who is a Product Manager at Google, will talk about key attributes of a good Product Manager and what does it takes to become one. He will share his secrets on managing Billion dollar products and give advice to the people who are interested in build towards a career in Product Management. 



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In this episode Keisha Johnson, an ambitious Product Manager from Pluralsight, will give you her personal tips for the Product Development Processes, explain how to find what works best for you as a Product Manager and how to apply tricks that Keisha utilizes.



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In this episode Rubén Lozano Aguilera, who is a Product Manager at Google Cloud, will explain what a Machine Learning is and what different problems it can solve. He will go into details on how to decide whether a framework could or should be solved with Machine Learning and what role Product Manager plays in each part of the Machine Learning lifecycle. Hope you enjoy! 



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In this episode Sanjay Gupta, who is a former VP of Product in Motorola and currently is a President at AirFuel Alliance in Boston, will tell you everything you need to know about building a hardware. What are Product Management challenges? How to build hardware and software? Why hardware not necessarily has to be "hard" and much more. Tune in!



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In today's episode, Trevor Back, a Product Manager at Google DeepMind, will talk more into details about applying AI to Product Management and how to use it to solve different problems in Product.

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In this episode, Ammar Jawad D., Product Manager at Expedia Group, will talking you through what "personalization" actually means and how Machine Learning can be used to make a product better.

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In today's episode, Jennifer Drabble, Director of Product & Data Science at Barclays, will talk more about creating Product & Data Science Team and how to build multi-skilled team in large and diverse organisation like Barclays.

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In this episode, Satya Singh, Senior Product Manager at Hotels.com, will talk about selling your product externally and why Growth Marketing should be embedded in the Product itself.

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In this episode, Piyush Kaushal, Senior Product Manager at Amazon, will discuss the importance of having skillset of a sales person to become a successful Product Manager and why he considers that being a great storyteller is one of the key factors that guarantee you success in Product.

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In today's episode, Melanie McKay, Consumer Product Lead at Rightmove, will share her insights on what it's like to work with UX in Product and the importance of understanding the "Why" of things to progress beyond your industry of work.

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In this episode, Ponappa Somayanda, Lead Product Manager at Zynga, will share his opinion on why Game industry is great for Product Managers to work in, what PMs actually do in Games and why are they so needed there? 

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In this episode, Richard Mannion, fmr Product Manager at McDonald's, will share his thoughts and ideas on what does it take to build great relationships with your customers and with your team. How to stay close to the "front line" employees when you actually don't have a direct contact with them on daily basis and overall, what does it mean to be a great PM?

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In this episode, Claire Parker, Senior Product Manager at Financial Times, will talk about working across different cultures. What difficulties will you face while working closely with different countries and how to manage the communication properly for a greater benefit for both parties. 

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In this episode, Mariano Capezzani, Senior Digital Product Manager at HSBC, discusses the importance of making difficult decisions in Product and shares his insights of why are they so beneficial for the company when made correctly.

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In today's talk given by Gerlando Alletto, the Director of Product Delivery at Mastercard, you will find out what are challenges and opportunities associated to building an international product offering; how to balance local requirements and a global backlog and a finally, you will learn more about Product Management and top-down decision making in Product Management. 




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In this episode Neha Kumar, the Director of Product at Oscar Health, will be talking about users! She'll sharing with you some different approaches on how to understand them, and how to think about them while building out user facing applications. 



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Check out today's episode to hear Founder of Coin Gamma Fritz Charles talk about the origin and philosophy of cryptocurrencies and the underlying of blockchain technology. From the episode you will learn terminology and concepts of bitcoin and blockchain and how to create your own perspective on this topic.



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Meet Luliia A.! Currently, she is working as a Product Manager at HubSpot in Boston. In today's episode she will be sharing snippets of her personal experience of the journey of being a Product Manager, as well as a profound introduction to the job itself. Check it out!



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In today's episode we have Joao Fiadeiro who is a Product Manager at Youtube in San Francisco. He'll be discussing on what are the key elements of strategy: from the competitive landscape and growth strategy to business model, how to identify the competitive landscape for a sector/industry using all the resources at our disposal; and finally he will be telling us more about the fundamentals of strategic thinking and how it should inform a product roadmap.

 



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Tune in to listen to "The Product Book - How to become a great Product Manager" audiobook.

The book is filled with practical advice, best practices, and expert tips. This book is here to help you succeed in becoming an outstanding Product Manager!

Get your FREE copy.



Support the show

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Tune in to listen to "The Product Book - How to become a great Product Manager" audiobook.

The book is filled with practical advice, best practices, and expert tips. This book is here to help you succeed in becoming an outstanding Product Manager!

Get your FREE copy.



Support the show

Key points in this episode

Tune in to listen to "The Product Book - How to become a great Product Manager" audiobook.

The book is filled with practical advice, best practices, and expert tips. This book is here to help you succeed in becoming an outstanding Product Manager!

Get your FREE copy.



Support the show

Key points in this episode

Tune in to listen to "The Product Book - How to become a great Product Manager" audiobook.

The book is filled with practical advice, best practices, and expert tips. This book is here to help you succeed in becoming an outstanding Product Manager!

Get your FREE copy.



Support the show

Key points in this episode

Tune in to listen to "The Product Book - How to become a great Product Manager" audiobook.

The book is filled with practical advice, best practices, and expert tips. This book is here to help you succeed in becoming an outstanding Product Manager!

Get your FREE copy.



Key points in this episode

Tune in to listen to "The Product Book - How to become a great Product Manager" audiobook.

The book is filled with practical advice, best practices, and expert tips. This book is here to help you succeed in becoming an outstanding Product Manager!

Get your FREE copy.



Support the show

Key points in this episode

Tune in to listen to "The Product Book - How to become a great Product Manager" audiobook.

The book is filled with practical advice, best practices, and expert tips. This book is here to help you succeed in becoming an outstanding Product Manager!

Get your FREE copy.



Support the show

Key points in this episode

Tune in to listen to "The Product Book - How to become a great Product Manager" audiobook.

The book is filled with practical advice, best practices, and expert tips. This book is here to help you succeed in becoming an outstanding Product Manager!

Get your FREE copy.



Support the show

Key points in this episode

Tune in to listen to "The Product Book - How to become a great Product Manager" audiobook.

The book is filled with practical advice, best practices, and expert tips. This book is here to help you succeed in becoming an outstanding Product Manager!

Get your FREE copy.



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In this episode, Shoshana Burgett the Director of Corporate Strategy and Customer Insights for X-Rite Pantone will be talking about the difference between validating questions and probing ones, explaining why you should never use the word 'Why' and discussing what are the different types of voice of the customer (VOC) activities there are out there, different ways of collecting them and actionable next steps to define your own VOC for your next project.



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In this episode, Richard Mannion, the PM from McDonald's, talks about the importance of asking 'Why', the purpose and vision of a product and what problems it can solve. He discusses scaling Agile for enterprise and concludes with how to deliver killer features.



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In this episode, Ross Yesikov, Senior PM at Pandora, shares his perspective on the differences and similarities in managing Hardware vs Software, as well as B2B vs B2C, products. Ross also discusses the psychological differences in the work approaches, he also goes through several specific examples from a product lifecycle like pitching an idea to stakeholders, product requirements document writing and ultimately taking the product to the market, to provide real insights into the day to day work in each type of a Product Manager role.



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In this episode, Erica (Pierantozzi) Ackermann, fmr Senior PM at Percolate, discusses what it’s like to work in this dynamic role and what it takes to get your foot in the door. You’ll also get the inside scoop on the day-to-day work as a Product Manager, the challenges of the job and personal insight from Erica's experience at Percolate Inc.



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In this episode, Yana Yushkina, PM at Google, talks about the concrete steps to transitioning from data analytics to Product Management, how to lean into your particular strengths and filling in the gaps. And finally, Yana, touches upon applying data analysis when developing and launching products.



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In this episode, Nikil Ramanathan, fmr PM at Amazon, talks about his transition from analytics to Product Management and what part of an analyst job mirrors the work of a Product Manager. Nikil finally concludes with some tips on developing relationships and seeking mentorship from current Product Managers.



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In this episode, Josey Sandoval, covers the basics of voice as a user interface, including practical examples using the Alexa Skills Kit. He covers the role played by speech recognition and natural language understanding in voice applications, along with some voice UX best practices. Finally, Josey explains some of the major opportunities and challenges for voice, and where up-and-coming Product Managers can help the industry innovate.



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In this episode, Patrick Tsao, talks about an important part of any Product Manager's responsibilities that is 'balance'. Patrick discusses how successful products strive to balance the needs between users, business and technology, whilst often not being the experts in any of these areas. 



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In this episode, Sunethra Dhileepan, PM at Paypal, talks about transitioning into Product Management, by drawing from her personal experiences talking about when and why she decided to become a PM, the steps she took towards becoming a PM. Finally, Sunethra evaluates what worked for her and what didn't. 



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In this episode, Chang Yu, Senior Product Manager at Tripadvisor, gives an introduction to Product Management, specifically our part-time product management course curriculum, as well as what it takes to become a product manager. Chang, also gives examples from personal experience in his career.



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In this, episode, Daniel Weiss, Product Manager at Boeing talks about the understanding of stakeholders and their importance to product teams, as well as how stakeholder involvement impacts a product team. Daniel concludes the session with practical strategies to manage stakeholders.



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In this episode, Tal Flanchraych, fmr Product Lead at Wags Labs Inc., talks about the hard lesson she learned about the marketplace product management. You can have what looks like a great marketplace, but it’s actually just a great interface. A great marketplace is something that is a lot deeper than a great digital user experience.



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In this episode, Giovanni Gardelli, fmr Product Manager at Snapchat, talks about a few lessons he's learnt about being a PM for enterprise products. Consumer products and business products are well understood. Enterprise products are a subset of business products which require human interaction in order to be bought or sold. They include a degree of customization and sophistication, so there’s seldom an out of the box “click and buy” option.



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In this episode, Ariel Butters, fmr Product Manager at Omaze, draws some lessons from years of Product Management experience that are also applicable to all other aspects of life and work. The PM role at startups is different than at large corporations. You are not only a manager, but you are also a mentor, therapist, and judge. The opportunities to learn are manifold.



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In this episode, Loren Khulusi, Sr PM at Dollar Shave Club (DSC), discusses the importance of building products with empathy. DSC have a different take on how to build an MVP, a lot of what they do is tied to the emotional value and usability, as well as functionality. Loren believes in empathizing with a customer's needs in order to build a successful product.



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In this episode, Ryan Mick, Designer and Product Manager at Tinder, discusses the importance of breaking the rules you set yourself. B peeling back the rules you put in place on your product, you give users reasons to stay, because you are in effect adding more value to their experience.



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In this episode, Guy Assedou, fmr Product Management explains SaaS, the three key activities of SaaS businesses and the key metrics. Guy concentrates on churn rate and what PMs can do impact monthly recurring revenue.



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In this episode: Forbes recently ran a headline that stated “Big Data is Overrated Compared to Human Ingenuity.” Kathleen Cohen, would take this a step further: The future is overrated compared to human ingenuity. Kathleen talks about the values that define us and the importance of soft skills, values, diversity, beliefs systems and team work.



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Even in tech circles, too many people still associate blockchain with cryptocurrencies. Crypto’s popular appeal has obscured the deeper possibilities behind this completely novel way of storing and sharing data. Jason Roberts, HelloSugoi co-founder, wants you to think further... 



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 The more you understand your customer, the more successful you’ll be as a Product Manager. To help you understand your users, Samantha Stevens, the Director of Product Management at Tinder, has created a DIY guide for user research.



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In this talk episode, Navin Nair, runs through some of the most common problems in Product Management, why they happen and how to fix them, and maybe even avoid them. This isn't an intro to Agile or its theory; this is about a no-nonsense approach to improving your product development process, accepting the reality that understanding how people work is the key to unlocking the secrets of the universe!



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In this episode, Ashu D., LinkedIn PM discusses the lessons he learned as a founder and a leader that continue to mould his thoughts and actions. Ashu also touches on his experience as a data scientist and how all of the above connect with his current role as a PM at LinkedIn. 



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In this talk, Liat Laron, a Senior Product Manager at PayPal, shares practical tips for identifying your team members’ strengths and internal motivations. Liat also talks about how to leverage them to build trust in global teams, in a way that contributes directly to product success and the bottom line.



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In this episode, Charu Govind, the Intel PM, talks about being a multidisciplinary Product Manager, managing a product with invisible software and the vague requirements in AI/IoT. Charu also touches upon customer vs industry, the difference between technology and product - When to productize? Charu distinguishes between AI as a feature and AI as a product, finally he talks about Product Management for the Internet of Things.



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In this episode, Ammar Jawad, discusses the type of problems applied machine learning can solve for a product, as well as how machine learning can deliver personalised experiences. Ammar's final chapter reveals where to actually begin with learning machine learning as product people.



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In this episode, Anand Lakshminarayan, discusses the core of what it is like to be an Enterprise Product Manager, drawing upon his experience at Microsoft and Checkr. Enterprise Product Management has different challenges and rewards than consumer products, and while you may find that consumer products are more exciting, think Spotify, Snapchat, Instagram, working on an Enterprise product is extremely fascinating as well. Aside from general Enterprise Product Management, Anand talks about what it is like to be a Product Manager at a startup vs. a large company, the exciting things happening in the background check space and his experience working with people across various disciplines.



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In this episode, Paresh Vakhariya walks us through his journey from UX to Product Management and how he did it. Paresh also highlights his own product as a success story and provides tips on how to transition from UX to Product Management to anyone who is interested. 



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In this episode, Tim Holley, discusses the different ways to test ideas, from 1:1 user interviews to A/B testing at scale. The speaker advises you to:
1. Define your goals, figure out whether you have sufficient projects to achieve them, and how you're going to validate your initiatives. 
2. Create your toolbox of ways to identify insights and validate ideas as effectively as possible. Add to this toolbox whenever you get the chance.
3. Be pragmatic when it comes to validating ideas. Different situations call for different types of testing so don’t get hung up on one way of doing things.



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In this episode, Alex Prokhorenko discusses some parts of being a Product Manager. How to be as effective as possible and the importance of learning through your mistakes.

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Darrell Stone focuses on how he broke into product, walks through his career and some of the lessons that he learned on the road to becoming a Product Manager at Uber.

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In this episode, Ellen Dunn, discusses whether bots are the right solution for YOUR product, how to develop conversational UX and how to design a 'successful' conversation. Ellen also touches upon the measures you should be using.


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In this episode, David Ganzi, discusses keys to balancing the logical and the emotional. You will come away with an alternative perspective on Product Management success for any organization.

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In this episode, George Jeng, covers the different ways A/B Tests can be implemented within an organization and also discusses some of the misconceptions of A/B Testing.

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In this talk, Deb Dutta, will focus on how you can incorporate data throughout your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walks through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. Deb concludes with interview tips to crack a Product Manager job interviews with a data driven approach.

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In this episode, Taige Zhang shared a powerful framework he's been using to brainstorm ideas for boosting user engagement!

Being a Product Manager requires structured and organized thinking. Frameworks are a handy and effective way to approach problems. Product Managers learn about many and develop their own throughout their product careers.


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In this episode, our panelists discuss Blockchain. This discussion took place during #ProductCon NYC 2018, the biggest product management conference in the world!
Moderator:
Lisa Connelly. Chief Product and Operations Officer.
The Panelists:
Veena Xavier. Director-Programmatic Demand at PulsePoint.
Daniel Brand. Account Manager at AlphaPoint Corp.
Julien Tregoat. Front End Engineer & Dapp Developer at Thunder Token Inc.

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In this episode, Karl Sluis, founder at CityAtlas, discusses the importance of communication for Product Managers. This discussion took place during #ProductCon NYC 2018, the biggest product management conference in the world!

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In this episode, Kevin Gu, Product Manager at Etsy, discusses growing as a Product Manager. This discussion took place during #ProductCon NYC 2018, the biggest product management conference in the world!

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In this episode, Chris Maliwat discusses Past, Present & Future of Personalization. This discussion took place during #ProductCon NYC 2018, the biggest product management conference in the world!

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In this episode, Jesse Owens discusses Purpose-Driven Product Development. This talk took place during #ProductCon NYC, the biggest product management conference in the world!

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In this episode, Ben Babock, Director of Research & Insights at Jet.com focuses on weaving insights into product. He also discusses his journey over the past few years and the launch of Jet.com.

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In this episode, Chris Butler, Director of AI at Philosophie Group, discusses how to build products using artificial intelligence and machine learning.

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We have all seen how product and services change our daily behaviors. So, if we want to learn how to form healthy habits in our users' lives, it is indispensable to look at the best in the business. In this talk, Nir goes through the patterns behind how big companies have profoundly changed our day to day lives and habits.

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Product visions are extremely important for product managers and should be thought about day in and day out, in order to ensure a successful strategy. In this podcast, Jori shares her take on MVPs and explains why they are a pitstop to product vision.

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Your optimization and testing strategy can potentially determine the success or failure of your product. A/B testing is the most common approach used to validate optimization hypothesis. This approach while powerful has many limitations and does not always result in the highest ROI. Personalization is an alternative approach which can maximize value for specific audiences but can be costly to implement at scale.

Some questions that will be answered include: What are the strengths and limitations of A/B testing? When to use A/B testing vs. personalization? What is predictive personalization and where it can offer value?

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Ever wondered what it’s like to work as a Product Manager? What about as a Product Manager at Visa?

In this talk, Rory discusses what it’s like to work in this dynamic role and what it takes to get your foot in the door. You’ll also get the inside scoop on the day-to-day work as a Product Manager, the challenges of the job and personal insight from Rory's experience at Visa.

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How does one become a Product Manager? What does it even mean to be a Product Manager? What skills and experiences make a good Product Manager?

In this conversation, Cav takes a look at how different disciplines can add value to a product organization, and what steps you can take to stand out as a leader and a listener. The goal is to get a few action items on how to get where you want to be, drive a product vision and how to navigate the often turbulent waters of agile product development.




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In this talk, former Microsoft Senior Product Manager, Richa Rai and Boeing Product Manager, Dan Weiss give their insight on Product Management by answering the audience's various questions.

Some questions that will be answered include: What is the best part of being a Product Manager? What is the worst part of being a Product Manager? What do you look for in a Product Management resume and/or candidate? What was a difficult Product Manager interview question you’ve had? And how did you answer it? Have you ever felt like you didn’t understand the technology on a product? What did you do to compensate?

Moderated by Chris Madison, Sr. Product Manager for POSSIBLE.



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You’ve no doubt seen the headlines about how blockchain startups have taken in more capital from token sales/initial coin offerings, ICOs, / token generating events, TGEs, in 2017 than traditional VC/equity financing, CB Insights says 5x more,. You might also have heard about the $2-billion Telegram token sale.

What is the difference between token sales versus traditional equity fundraising? What factors contribute to success or failure of token sales? What are the different types of token sale advisors and what do they do? In this talk, Chris Chan, principal and co-founder of Blockstate, walks through the landscape of token sales and explains where the rules are different or the same between token sales versus equity financing.

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Would you like to get a job as a Product Manager? Pashmeen gave an overview of what it's like to work as a Product Manager, and answered the audience's questions about what it takes to become a Product Manager. He also shared how he got into product management and why he's passionate about it.


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If you're resource-strapped or if you're not quite sure the Minimum Viable Product is going to be impactful, try the Google Design Sprint process. Over the course of 5 days, you work in a cross-functional team to solve for a core problem together. The best part? You build a high-fidelity prototype and validate the experience with your target audience.

Out of one of these Design Sprints, a team at Blue Bottle developed the Welcome Kit experience, which increased their new customer lifetime value by 11x! In this talk, Oriana walks through the experience using the Design Sprint process, how you can facilitate one with your team, and why you might want to consider running a Design Sprint yourself!

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Engineering teams rely on the Product Manager to drive prioritization and planning. They expect the Product Manager to know exactly what the customer wants and to have a pulse on the market and competitors.

In this talk, Salah talks about how to be deliberate about the investments your team makes and the features you build. You can learn the importance of defining goals and getting buy-in from key stakeholders, how to use those goals to prioritize your features, how to keep the team motivated to deliver on those features and how to track success. Roadmap planning is a key aspect of a Product Managers job and becomes more important as you advance in your career.

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Growing as an Engineer and wondering what the next step should be in your career? Are you thinking of transitioning from an engineering role to product management? Unsure whether going back to school for an MBA would be the right option for you?

This talk will help you understand whether a change to product management is the right step for you. Manjot will also talk about how to actually make that transition happen while learning the required business skills for succeeding on the job and finding sponsors in your career.

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In the era of Google, Facebook, Uber and Amazon, enterprise users expect deeper interactions and usable interfaces with mobile apps. Suresh will take you through his experience of the mobile app launch from concept to mature state.

Should it be a single mobile app or multiple apps? Should you first launch on iOS or on Android? Should we release every 3 months, 2 month or every week? Should you market the mobile app separately? How do we get the user feedback? Should it be free or should you price it? Let's get to heart of these questions during planning, execution, release and post-release stages.

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The most common question we get asked at Off the Grid markets is “What is your favorite food truck?” While seemingly easy enough to answer, the product team at Off the Grid wants to know more. Why are guests asking that question? How do guests choose what to eat at our markets? Which trucks should we book for next week? Although fairly simple questions, they are surprisingly tough to answer, especially as they relate to the nuances in personal food preference.

This talk conveys how good Product Managers focus on a few simple questions and go deep on the answers.

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Blockchain has swept the tech space by storm and we are now seeing the first wave of products built using this technology. One of the biggest challenges with blockchain is taking very technical concepts, such as signing transactions, and making them intuitive and easy to use.

In this talk, Yev discussed the tools, design decisions, and best practices involved when creating a blockchain product.

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Ever feel stuck or unable to decide what the team should work on next? Ever get steamrolled by an exec to take on their new favorite idea? You are not alone. As Product Managers we are constantly dealing with issues like this.

In this talk, Joshuah focuses on a lean product development strategy that helps reduce and in some cases eliminate some of these common issues. The process is called Evidence Driven Development. This process is similar to the scientific method, and helps us define and deliver the products and features of highest importance to the target audience.

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If you're involved in tech in any way, you've likely heard of the concept of a "Growth Hacker" or just a "Growth" role in general. Over the last five years, this term has gotten wildly out of control. People want to be in Growth and companies want to hire Growth roles. However, from Willie's experience talking to many people who want to hop in the field as well as talking to numerous companies, he's found most of the people who talk about Growth actually have no idea what it is.

In this talk, Willie goes over clear definitions and why Growth is much more of a Product function than it is a Marketing one. On top of going over how Growth is fundamentally different from Marketing, it will also go over how Growth Product Management can be quite different from feature or traditional Product Management.

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Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne Kimmel presents a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time.

She also discusses how you can learn more about your customers without overwhelming them and how to build scalable user engagement programs.

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Jonathan Lai, former Product Manager at AMEX, talks about the mindset, tools, and tactics you should use but most people neglect.

For people who are trying to switch careers and become Product Managers, this talk is relevant because Jonathan shares counterintuitive strategies to help you stand out at MeetUp events. And for seasoned Product Managers, he talks through some advanced tactics on how to leverage your community to get to the next level in your career. Jonathan also shares some mistakes he's made along his journey as a Product Manager.

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The panelists discuss the differences of a Product Manager role in small and large organisations across different types of companies. They talk about how different it is building a physical product versus a non-physical one. They also share their insight on what different product titles include in small versus large companies.
Moderator: Carlos González de Villaumbrosia is the CEO of Product School.
Panelists: Matt Bariletti, Lead Product Manager at Banjo.
Fred Radford, Product Manager at 8x8.
Chris Painter, Head of Product at Zippy Inc.

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Security is the biggest challenge in IoT today.

In this talk, Daniel discusses the importance of security in the internet of things, and what product managers need to take into consideration when building IoT products. He talks about the fact that customers need to be able to trust a product they use and pay for, and this includes security.

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Jenny Li, Product Manager at Mixpanel, shares her three key ideas in product management from her experience. Firstly, product managers are business owners, secondly, they manage their environment and lastly, they create opportunities. She discusses each point with real-life examples.

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In this talk, David will share 9 lessons that he has learned over the years while working as a Product Manager at Facebook. He talks about the importance of preparing for success and having diverse teams. He also discusses the qualities of a good product manager, and more specifically the fact that a PM needs to be adjustable.

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In this talk, Dan Olsen discusses what product market fit is, what it means to have it and how to achieve it. He shares his methodology on how companies can find product market fit from the book he wrote "The Lean Product Playbook". He also talks about the problem space vs. solution space framework.

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The product women talk about the importance of diversity and inclusion in a team, and how crucial it is to acknowledge and recognize different personality types in a team. They also discuss what it means to be successful as a product manager.

Moderator:
Laura Holmes, Senior Product Manager at Google.

Panelists:
Gloria Lin, Product Leader at Stripe.
Evonne Johnson, Head of Product at Accompany.
Jackie Bavaro, Head of Product Management at Asana & Co-Author of Cracking the PM Interview.

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In this talk, Kenneth shares his insights and hacks on leadership. The first thing you need to do is "let go of being right". That's not the focus in your job as a product manager. He also talked about how to be effective, how to get stuff done, how to communicate and influence.

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Product Managers are generalists leading product teams of domain experts (developers, designers, etc). This can lead to gray areas of responsibility and conflict. Product Managers are responsible for the success of the product and are expected to weigh-in on all product elements - from design to development to delivery - yet at the same time defer to other team members on important product decisions.

John Kresse talks about some of the gray areas he's experienced in his product management career when working with fellow team members. He provides resources for working effectively with these colleagues to get the most out of your team.

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The internet of things is proliferating thanks to the availability of better and faster connectivity in and outside the home; as well as the strong push for the adoption of the smart home by key players, especially with voice assistants.

In this talk, Gaurav covers creating IOT products and experiences with his views on:
- The precursors to help make decisions about whether you should make a connected smart device.
- Learnings about each component - the hardware, the cloud; and the end user applications as they relate to the user’s journey through your product’s experience.

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Gayle McDowell is the Founder and CEO of CareerCup and the author of Cracking the Coding Interview, Cracking the Coding Interview and Cracking the Tech Career. She talks about how to prepare for Product Manager interviews, what top companies like Google, Amazon, and Microsoft really look for, and how to tackle the toughest problems.

She also discussed how PM role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions.

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In this talk, Byron Jones, Product Manager at Optimizely, talks about the different experimentation cultures and the seven habits involved in them. He also shares a hack to get your idea funded; frame it as an experiment. He dives into the importance of an experimentation culture in a company and how to build it.

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Tyler gives an introduction to our cognitive biases and the psychology of decision making (drawing heavily from Thinking Fast & Slow) to help frame a set of practical tips and tricks for making your arguments as persuasive as possible. Being effective as a Product Manager requires influence without authority - convincing a broad portfolio of stakeholders to work together on a shared vision.

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The journey to becoming a Product Manager is often unconventional, but it becomes all you focus when you determine it is for you. Jon discusses the two most common paths, MBA and startups, while also exploring alternate opportunities that have proven equally as successful. He includes real world examples that will focus on the unique benefits of each option.

Everyone's path is unique, and there is no one right way but there is a way that may be better for your situation.

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Joining a company as a new product hire is an exciting opportunity to kickstart or fuel your product career. How you establish yourself, as a role/function in your company will play a huge role in determining your success as a Product Manager.

Ramping up to start owning the company goals and building a product is an incredible trajectory. In this talk, Harbani Malhotra talks about the attempts to lay out recommendations on how to go about this new journey you have embarked on.

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A Product Manager is often referred to as the CEO of the product; Ahmad Weshahy, Product Manager at Google, talks about a different view on this analogy and why it might not be the most accurate description. This talk provides a brief summary of what the overall job entails for those who aren’t very familiar with it, a typical day in the life of a Product Manager, and the importance of balancing what a Product Manager must achieve. This includes maintaining the product’s strategic outlook and looking after the smallest details in the execution.

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Ashwini Lahane, Product Manager at Amazon, talks about transitioning into Product Manager roles and taking it a notch up by thinking like a marketer. She discusses the importance of marketing tactics for Product Managers and the traits of a good Product Manager.

She also shares her insight on how Product Management and Product Marketing fit together.

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How to build great roadmaps?

Great roadmaps require right trade-offs, right prioritization, strong execution rigger and above all success metrics. A strong roadmap is your channel to success. Sudha talks about how there is no one size that fits all, but there are certain techniques that can help you get there.

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Every company is different. Every team is different. Every Product Manager is different. In Carly Robinson's two years working at Slack as a Software Engineer building features for Enterprise Grid, she's had the opportunity to work with several Product Managers with distinct styles and varying levels of experience.

Her talk explores challenges her team encountered working on high impact, cross functional projects in a hyper growth startup environment. She hopes to empower listeners with knowledge that will improve their abilities to lead Engineers and actualize projects while avoiding some of the mistakes they encountered along the way.

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Whether you are the first Product Manager at a fast growing consumer startup or one of many Product Managers at a big internet company, the time eventually comes where every Product Leader is forced to ask "How are we going to make money with this thing?".

In this talk, Rahul shares his insights on the right mental models to use to help you attack the problem. He uses examples from his career and from large revenue generating products in the market to help you build a rubric. He will aslo share a basic framework to attack any monetization product problem.

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Machine Learning, ML, is a powerful tool for creating dynamic, personalized experiences.

But a truly useful ML-based product cannot be created without the right UX and insightful human intervention to avoid embarrassing mistakes. Power of your product is not the Machine Learning model but how thoughtful you were in creating value and making every interaction useful. While building Smart Replies in LinkedIn Messaging, there were numerous ways where Arpit's team enhanced the product using human intervention and Machine Learning models.

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A Product Manager is often referred to as the CEO of the product; Ahmad will talk about a different view on this analogy and why it might not be the most accurate description. The talk provides a brief summary of what the overall job entails for those who aren’t very familiar with it, a typical day in the life of a Product Manager, and the importance of balancing what a Product Manager must achieve. This includes maintaining the product’s strategic outlook and looking after the smallest details in the execution.

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What do machine learning products need?

Devdatta Gangal from Uber talks about Machine Learning (ML) and how it has gone from research and engineering to consumer products. He discusses the role of a Product Manager in building ML-powered consumer products and shared his experiences. He also explains how there is no playbook for a Machine Learning Product Manager.

The main questions he tackles are what role does a Product Manager play among smart engineers & researchers, and how do you prepare for a product role on machine learning heavy products.

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It is often said that a great idea is worthless without polished execution. In this talk, Akshay explains some tactics for executing your ideas within an organization. This could be as simple as a new feature that you want to build, or something as complex as a total priority shift. As a Product Manager, you don't have the luxury of authority for forcing a team to do something. In many cases, the teams that you need to convince may not even be in your organization. This talk touches on some techniques that you can use to turn your ideas into a reality.

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To be successful, IoT products require a new breed of Product Manager capable of managing an end-to-end solution from a business and technical perspective. Daniel discusses why IoT products are a big opportunity for Product Managers, and also points out the complexities involved in building IoT products.

Daniel introduces the building blocks of the IoT technology stack from a Product Management perspective, including smart devices, cloud platforms, and cloud applications. He also describes how these components fit together and introduce the IoT Decision Framework, a strategic framework to guide Product Managers in decision-making around IoT technology, business, UX, security, and more.

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Groundbreaking technologies like neural-net algorithms, along with the ability to run much more powerful computation, started a new era in Machine Learning. We're now able to use Machine Learning for products in ways we could only dream about and companies from all around the world are starting to seize the opportunity.

Ronnie Falcon from Google talks about the role of Machine Learning in the industry, what every Product Manager needs to know about Machine Learning and how Product Managers contribute to Machine Learning based products.


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How do some Product Managers drive innovation while others get mired in the day to day? The answer cuts to the core of product management: prioritization.

Alexander Lovell, Director of Product Management at Salesforce, will talk about how to be a true Product Leader by separating the urgent from the important, balancing today's demands against tomorrow's goals, and realizing nothing is indispensable - but everything has consequences.

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Travis Corrigan discusses what it’s like having Apple showcase your app to the world during their Keynote presentations. From initial meetings to launch and press events, this candid talk gives a behind-the-scenes look at the entire process.

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E-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning.

Brendan Foley, Head of Product at Atlassian, talks about the major trends driving e-commerce today across B2C and B2B and the key areas on which Product Managers must focus across the e-commerce funnel: attracting site traffic through SEO, enabling search/browse and rapid product discovery, and ultimately, the purchasing of products and repeat visits.

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Making good decisions is a Product Manager's secret weapon. Every day a Product Manager makes macro and micro decisions that enable their teams to design and build. It is uniquely their job because Product Managers tend to have the most context in a company. Learn frameworks of how to make good decisions and examples of how Jennifer has done this at XO Group's The Knot.

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Product Management in the Gaming industry; what’s so different about it? Join us for a walkthrough of the rise of social and mobile free-to-play gaming and the evolution of the Product Management role within it. At the crossroads of creativity and business, this key role has reshaped video game development and redefined corporate cultures by forcing entertainment companies to adapt to the millennium’s new platforms. From Associate to Director, from concept to sunset, you’ll learn the responsibilities of the Gaming PM, their roles within the game development team and the impact they can have on their players.

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Curious about what companies are looking for when hiring Product Managers? Companies may have different approaches as to what they place more emphasis on. However, there are some fundamental core values & skill sets that are clearly evaluated when talking to prospective candidates. Angeli talks through some core skill sets a Product Manager is evaluated on and how to assess your own skill set to determine company fit.

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The quicker you ramp up in a new project or new company, the sooner you will own your product. While this is true, it is important to build the right foundations during your onboarding period to set yourself up for success. Putting in the effort and time investment up front will pay dividends throughout your tenure. Listen to Alice Liang, from Lenda, for 5 things that you should never miss when you join a new project or company.

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Product Management is hard to define and many people often give vague analogies, like the "CEO of the product". When you're making a big career change, you need to know the cold, hard truth of what the role is and whether you'd enjoy and succeed at it. Zerzar tackles some of the biggest myths about Product Management and helps clarify whether it would be the right transition for you.

Main takeaways:
- A Product Manager is not the CEO, but rather the shepherd of a product
- Visionaries and those who prefer to avoid details -- beware
-The role is highly agile, requiring you to keep an eye on the north star while jumping up and down levels of complexity
- Those with a bias for action do incredibly well in Product Management
- People skills are an absolute must for this role

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This talk is aimed at job seekers, and is completely focused on
1) how to get a higher number of first-round interviews for product management roles
2) how to succeed in those interviews.

Matthew Du Pont discusses the key elements, such as, how to get informational interviews with people who you’re not socially connected with, how to turn those informational interviews into invitations to apply to a company and how to ask the right questions to get meaningful information about a company, instead of polite replies.

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For those of us that have switched jobs before, we know how essential the first month can be. The crucial on-boarding process is where you begin creating relationships, understanding the internal jargon and workings of the company, all while figuring out the scope of your role and how you can make an impact.

This talk focuses how to effectively onboard as a product manager. Apart from my own takeaways, the talk contains personally crowdsourced takeaways from among some seasoned PMs in the Bay Area.

The first 30 days are when you need to focus on the basics of the role and strategically understand the company and its structure. Thus, this talk should be useful to current PMs, as well as those considering the role to learn more about what life is like as a PM.


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Ira provides aspiring Product Managers with the early insights into the emotional ups and downs of Product Management and how to keep pushing forward.

Main takeaways include, how to be emotionally aware of self and others while managing product, how to handle emotions around product & market failures and wins and how to be an emotional leader.

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By this point you've probably heard of Bitcoin and may know someone who owns some, but even though you nod your head when it comes internally you were wondering ... what exactly is a Bitcoin?

Bitcoin is the world's first finite digital resource. It's a currency that no single person or organization can control - kind of like a digital gold. Unless you have a background in cryptography or economics or both, phrases like cold storage, hard fork, and segregated witness can all seem pretty cryptic.

In this talk, Tyler dives into what Bitcoin is, how it works and why it matters.

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Dan Olsen shares the key ideas from his bestselling book The Lean Product Playbook. Most of us are familiar with Lean Startup and its valuable concepts, such as product-market fit and the build-measure-learn loop. However, many product teams run into challenges when they try to adopt Lean Startup principles because they lack specific guidance on what to do and how to do it.

The Lean Product Playbook provides specific, step-by-step guidance on how to apply Lean Startup ideas. Dan describes an actionable model for product-market fit and a 6-step process that explains how to rapidly iterate based on customer feedback, illustrated with real world examples.

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One major responsibility of product managers is to define and oversee the strategy of a new or existing product. However, ask a product manager to describe the product’s strategy, and the response may be anything from a vague collection of buzzwords to a detailed list of technical functionality.

An effective product strategy needs to be well-thought out and comprehensive enough to cover all of the key elements while still being concise and focused enough to be easily communicated and understood. In this talk, Jeff Lash from SiriusDecisions defines product strategy and describes the key elements that product managers need to include in order to define an effective strategy that will increase the chance of product success.

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A majority of product managers find prioritization their biggest challenge at work. Knowing that it can set your product up for success or failure; how do you build, rank and prioritize a product roadmap with multiple stakeholders, limited resources and missing data to back decisions.

Flipkart product manager talks about how you can learn how to build, rank and prioritize a product roadmap with multiple stakeholders, limited resources and missing data to back decisions. She discusses how to learn to ask the right questions; should you build a new feature or improve an existing one? She will also shed light on how to manage multiple feature requests from customers, investors and internal teams, and how to visualize and evangelize roadmaps better for stakeholder management.

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In only a few short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time. But the secrets behind its growth aren’t what you might expect: it wasn’t all about analytics and A/B testing.

Slack's first product manager, Kenneth Berger, tells stories from his time there and shares two surprising principles that helped drive Slack’s success. Combining detailed examples and a behind-the-scenes perspective, this talk provides insights and principles ready to be applied to your own product.

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Are you trying to get into product management but can't code? No tech background?

No problem! Former Product Manager at CBS Interactive, Rekha Gavini, gives tips to set yourself up for success and ways to strengthen yourself in the "tech" area. She discusses how you can dip your feet in the technical stuff, pair your non-tech strengths with Product Manager qualities, and practice thinking and talking tech like a Product Manager.

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Technology products today collect billions of signals from users, and Product Managers are increasingly responsible for shaping features based on a dynamic flow of data — as opposed to traditional static UI design.

How can we most effectively build for the content and data that flow into our products? What is the right way to design machine learning features to jump the expectation gap users experience? Keren Baruch answers key questions about building products in a data-rich world derived from her experience running growth for Yahoo Mail and leading LinkedIn Salary.

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Are you trying to break into Product Management, or looking to stay on-top of your Product Management game? Come hear insights on how to be a successful PM in Silicon Valley. We'll also cover how to grow your career once you're a product manager.

Takeaways:
-What makes a successful Product Manager
-Understand the role and importance of product managers in today's tech industry.
-Get tactical tips on how to transition to product management and grow your career
-Have the chance to ask Product School CEO anything in Product Management

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In this talk, Karl Sluis will recap the different approaches to creating the right context for a team, what's worked for him, what hasn't, and provide a few things Product Leaders can try right away to provide better context for their teams.

One of the most important jobs a Product Leader has is making sure everyone working on a product, at any time, clearly knows why they're spending their time (minute to minute, commit to commit) on a given piece of work.

In Karl's role at Next Big Sound, he experimented constantly with how to create the context for the team. As the direction of the company changed everyone wasn't just brought along for the ride, but was part of determining the course of action.

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In this talk, Shyam Vijayakrishnan discusses and explores the big world of mobile apps. Specifically he talks about the key concepts when creating and implementing a new app, challenges around scaling a product, and all critical functions that need to perform to sustain and allow the app to thrive!

He also sheds light into what to focus on when you put a mobile app out, how to scale a mobile app and how to use analytics/tracking in mobile apps.

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Many companies require Product Managers to have a technical background - whether it be a formal Computer Science degree or experience with writing code.

"Over the years I've been self-conscious about my lack of technical background, yet I’ve learned that technical skills aren’t everything when it comes to Product Management." Jori Bell from Spotify breaks down the myth of needing technical skills to be a successful Product Manager.

She talks about how you need to understand the types of skills that will make you a successful Product Manager. She also discusses the importance of bringing non-technical value to a team and how to do it, and how you can build trust with a technical team.

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Product managers have to be user centric to build great products, but many Product Managers stop short and focus only on generic use cases. A great product that reaches the masses needs to be inclusive of the many different types of users that might use it.

Laura Holmes, Senior Product Manager at Google, talks about how to build inclusive products and discusses how biases can impact product design and the many tools for counteracting bias as you build the next unicorn.

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In this talk, Product Manager at Facebook provides a clear scope of a product manager role, the mechanics of the product development process, and the communication needed to ensure transparency across stakeholders. Additionally, she talks about how to use user feedback to inform decisions.

Aigerim Shorman is a Product Manager at Facebook. Before Product Management, she founded her own company Wist, was in investment banking, and taught with Teacher for America. She holds a Bachelor's Degree in Science.

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Influencing without power is a key aspect of being a Product Manager. Being data-driven and data-comfortable is critical for today's product managers to influence without power. You may know how what A/B tests are, but how can you tactically set yourself and your teams up for success? What strategies can you adopt?

In this talk, Ketan Nayak, Product Manager at Dropbox, covers how you as a Product Manager can use data as your biggest weapon to influence people, set your teams up for data success and go beyond just AB testing to make decisions.

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"Transitioning to a product management role from scratch or another position is a process that I have been through many times - and fundamentally what has helped me is following product management processes to get the job (and life!) of my dreams!"

This talk covers some of the key practices to help you get your desired Product Manager job and more out of what you want in life.

Jocelyn Miller discusses what hiring managers need to see to say yes to hiring you into a product role and what specific processes and approaches to use (as inspired by great product management) to get a Product Manager role.

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Product managers are sometimes reviled and other times revered. In this talk, Sammy Shreibati, Product Manager at LinkedIn, goes over the differences between the roles and what to expect. He discusses how to shift your thinking from "what" to "why", how to start working like a product manager and why you should always have a story.

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In this talk, Gayle McDowell, the author of the book "Cracking the PM Interview", teaches how to prepare for Product Manager interviews, what top companies like Google, Amazon, and Microsoft really look for, and how to tackle the toughest problems.

Gayle discusses how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").

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Growth Leader from Zendesk, Brianne Kimmel, and Director of Partnerships at Trello, Anthony Marnell, talk about the best practices on how to turn customer feedback into actionable insights. They also discuss why customer feedback matters, what the best practices for sharing customer feedback with internal teams are and how to evaluate signal vs. noise.

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What exactly is a Bitcoin?

Bitcoin is the world's first finite digital resource, a currency that no single person or organization can control - kind of like a digital gold. Unless you have a background in cryptography or economics or both, phrases like cold storage, hard fork, and segregated witness can all seem pretty cryptic.

Tyler Odean from Google gives an introduction to Bitcoin that covers questions like what is Bitcoin, how does it work and why does it matter.

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Product managers are hired to build the future of products.

However, when working on products and companies that are already at large scale, many Product Managers get stuck in ‘incrementalism’. This is the classic ‘local maxima’, and the proverbial ‘death by a thousand cuts’.

Product Manager at YouTube, Seung Nam, talks about the challenges of building products at scale, and shares some challenges and lessons learned from rebuilding YouTube.com. Main takeaways that Seung discusses are how to create a vision, and share it, how to build design principles, and actually uphold them and how to back it up with complete data.

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Are you trying to break into Product Management, or looking to stay on-top of your Product Management game?

Carlos González de Villaumbrosia, Product School Founder and CEO, covers int his talk how to grow your career once you're a product manager, what makes a successful Product Manager and how to understand the role and importance of product managers in today's tech industry. Carlos also shares some tactical tips on how to transition to product management and grow your career.

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Pricing is one of the most important skills a Product Manager needs to have. Whether it be pricing a new product, service launch, pricing an upgrade or just thinking about price cuts to stay competitive.

In this talk, Aditya Vikram Bhuwania discusses how to understand how top firms think about pricing, various pricing strategies, architecture and implementation. He talks about the importance of pricing, different pricing strategies as well as price setting and architecture.

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In this talk, Matt Wolf, Product Manager at StubHub, talks about the stages of companies, small and large company teams, key differences in company size, and how to understand the Product Manager role based on company size.

He gives insight on what the company needs are at different stages, how to think about your career arc and where you want to be over the long term. From this talk, you can learn how to think strategically about your career path and company size.

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Product management is about creating change. Metrics are the guideposts that help us ensure that the changes we make are leading to the results we want. They let us forecast, provide early warning signals, and create incentives for action.

In this talk, Meghan Cochran, former Product Manager at Sephora, discusses designing good metrics, gaining alignment among a broad range of stakeholders, and communicating progress effectively. She talks about the trade-offs of looking at rates & ratios vs. absolute numbers, and funnels, cohorts, and other fascinating and exciting measures of success.

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Neha talks about a few projects she worked on for the visually impaired. The first was in collaboration with TechBridgeWorld, an organization that facilitated the implementation of accessible technologies for developing communities. The second was during her time at Google Maps.

Neha Rathi is the primary front end developer for Flow, Sidewalk Labs' mobility subsidiary. Prior to joining Flow, Neha worked on Google Maps in San Francisco. She was responsible for the "popular times" feature as well as keyboard exploration, a screen-reader-compatible tool that makes Maps more accessible for visually impaired users.

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People don’t want to buy a quarter inch drill. They want a quarter inch hole.

This is a profound insight. Customers don't want products, they want solutions to their problems. All great products are built around profound insights. In this talk, Rakesh Goyal, Product Manager at Google, shares some examples of successful products and the foundational insight or ‘secret’ as Peter Thiel would like to call it on which they were built.

Through some examples Rakesh will get you started with developing an intuition for discovering foundational insights upon which you can build your next product.

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Increased competition and higher customer expectations are forcing modern product management teams to up their game to keep pace. In this talk, Richard White, CEO of UserVoice, discusses how product leaders are leveraging customer feedback, collected across the organization, to inform how they build the best product possible in the shortest amount of time.

Richard White is Co-founder and CEO of UserVoice. During his time at the helm, starting in 2008, UserVoice has expanded from a small, virtual operation to a company with bi-coastal teams in San Francisco, CA and Raleigh, NC.

Richard’s foundational expertise lies in UI design & UX and he has made notable contributions to the startup community through his involvement as an early member of both Founder’s Network and Young Entrepreneur Council (YEC). He speaks at conferences around the world on various topics, including entrepreneurship, UX design, and the critical importance of putting customers at the center of building products.

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Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us?

In this talk, the author of the book "Hooked: How to Build Habit-Forming Products" talks about a 4 step process called the Hooked Model. Nir Eyal shares a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior.

He talks about the tactics that companies like Facebook, Pinterest, and Twitter use to bring users back again and again without depending on costly advertising or aggressive messaging. He also gives practical insights that create user habits that stick and actionable steps for building products that people love.

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Product Manager approaches things differently depending on the project, team and size of the company. Shaun Seo from Google talks about the differences in Product Management approaches at big and established companies like Google and GoDaddy, and small startups. He discusses how you can define your role and responsibilities, understand the required granularity of insights and choose the right frameworks.

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Mike Goos talks about how to define your role on the product team and perform a personal gap analysis. He discusses how you can take ownership while not stepping on toes and the 4 pillars of product management, which are marketing, business, technical and communication style. He also gives recommendations for helpful tools and supplemental training.

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Curious about what it takes to build Search products?

Product Manager at LinkedIn gives an overview of the search and discovery problem, and presents LinkedIn’s approach to navigating and exploring its economic graph using search technologies. She also highlights how LinkedIn uses machine learning to model user intent, understand user query, and rank search results to deliver personalized experiences.

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In this talk Avneesh Kohl, the Product Manager at Foursquare, talks about how understanding tech will make you a better Product Manager. For the ones that are new to Product Management, he discusses how much technology they should know. He also talks about how to build rapport and what coding language one should learn.

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Google's "Next Billion Users" effort aims to build better Google products for emerging markets. It does so by adapting current products to better fit the needs & environment of these users, and by building new products from the ground up specifically tailored for users in such markets.

Building products for cultures and people that are very different from your surroundings is a complex task. It requires deep research efforts and a highly structured way of solving product questions. In this talk, Joris van Mens explains how Google's product teams solve these types of problems.

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This is a Q&A talk with Mike Burk, Director of Product at Postmates, to give the audience a chance to ask every question they’ve ever had about product management.

Mike also gives an inside scoop on the day-to-day work in Product Management, the challenges of the job and personal insight from his experience at working at different companies. He talks about how he got into Product Management from films and discussed what it’s like to work in a management role. He also discusses how to provide value, and sheds light on how to manage different teams and what lessons he's learned over the years.

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How is gaming Product Management different from the conventional Product Management? How is monetizing gaming products different?

Being a Product Manager in gaming is a very different world. In this talk, Matt Herrick, former Product Manager at PlayStation, discusses data analytics, A/B testing, the gaming ecosystem, and monetization strategies to help attendees better understand this industry. He also answers the audience's questions about gaming Product Management.

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In a nutshell, information theory defines a logarithmic measure that only depends on the probability of events and is impartial to the value of the event itself. In other words, information theory treats alien landing and earthquakes equally if they occur at the same frequency. This impartial perspective will guide our product development and simultaneously enable more data-driven design while restricting the information we reveal to the outside world for a potential misuse.

In this talk, Nikon Rasumov, Director of Product Management at Symantec, discusses how to build more secure products and make hackers’ lives more difficult. He also discussed how building products that enable a strong foundation for data science and increase in revenue are important.

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FinTech is a fast growing area presenting numerous product management opportunities at startups as well as enterprises. It is a highly regulated complex industry made up of technology, finance, accounting, legal, regulation, privacy laws, etc.

In this talk Sheela Ursal, former Amazon Payments Head of Product, gives a glimpse into the world of Fintech, especially into Fintech Product Management. She talks about cross functional teams, markets, users and technologies. She also discusses Industry trends that are driving the growth and interest.

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Understanding how to access and interpret data is critical for the modern Product Manager.

In this talk, a data scientist at Airbnb teaches the basics in data-informed thinking as well as resources and tools for SQL, python and R. She discusses how you can up-level your skills in interpreting A/B tests, incrementally, and when and why to use Machine Learning techniques.

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How important is prioritization? In order to build the best possible solution, a product manager needs to understand WHY they are building. Once the problem and stakeholders have been identified, how does a PM tackle solving it?

In this talk, Jeff Betts, a Product Manager at Google, covers this problem-solving framework and shares insights and anecdotes from his user-first approach to product development and prioritization strategy.

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While it can be intimidating for people without technical backgrounds to jump into a technical environment, there is amazing potential to affect change and act as a multiplier. In this session, Andrew talks about lessons he has learned in how to better understand, prioritize, and tackle technical issues facing engineers in the workplace.

He discusses how you can understand the key business metrics and their relationship to the engineering level metrics without any tech knowledge and utilize tools that monitor those metrics. He also talks about how you can use transparency and democratization to adapt and prioritize.

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In this talk, Ryan Cunningham, a Product Strategist at UberEats, discusses how he transitioned from Finance into Product. He walks through the key skills that transfer and those that don't, as well as unexpected areas that will require a steep learning curve, particularly in culture and how to spend your time. Based on his experience and lessons learned, Ryan provides insights on how to make this transition as frictionless as possible.

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In this talk Carlos González de Villaumbrosia, the Founder and CEO of Product School, is holding a mock interview workshop, discussing the lay of the land in terms of the 5 most commonly asked questions. In a group session the group practices answering these questions.

He gives an overview of the interview situation, things you should do to prepare for the interview and how to answer the questions in the most interesting and influential way. With a short introduction to the whole interviewing process and a Q & A with the group, he discusses how to talk about your previous experiences in the interview and show your motivation towards the position.

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What are the common mistakes, misunderstandings and misconceptions new product managers often have? How can you avoid them?

Product management encompasses lots of different disciplines and responsibilities but not all of them will be summed up in a job description. While everyone will talk about setting product strategy, defining features, maintaining a roadmap, managing an engineering team, and putting together a successful product launch, what else do you need to know to be a successful product manager?

Alexis Baird talks about how you can learn the tricks of the trade and nail it like a Product Manager. She also burst the myths of common misunderstandings and misconceptions in product management.

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Why does analytics matter? As "big data" and "data science" become increasingly mature practices, businesses have started to demand ROI from their investments in analytics. In fact, senior stakeholders at some companies cast doubt on the need for data science.

Gordon Silvera, a Senior Data Scientist on Spotify's Data SWAT squad, discusses why enterprise analytics is essential to sustained company growth. He talks about a framework that can guide companies towards best-in-class enterprise analytics, as well as show how Spotify has brought this framework to reality.

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From vertical to horizontal product management. In this talk LinkedIn`s Senior Product Manager, Christian Byza, talks about how his roles changed from owning a vertical slice of a solution to a horizontal ownership of an entire market and what it takes to build great products in a large organization

He also talks about the 10 rules to follow in product management and the difference between horizontal and vertical product ownership.

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While each company and each interview can be unique, there are general patterns and tips that you can follow to present your best self during the interview process. Chandan Lodha, former Product Manager at GoogleX, walked through various types of questions and what you can do to best prepare yourself for applying and interviewing at these companies.

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We all enter a company as part of an organization, each with a set of teams with their own purpose. We start with this sense of mission we attach to our role  - whether you are a PM, a designer, a marketer, and more. It’s exciting, and the level of role specialization makes you motivated to reach the goals that you set for that role. But let’s take another step back. Remove the attribute of whether you work on Core Product, Growth, Marketing, Engineering, or Design. Now what do you see your role as?I hope your answer was related to growth, because that’s what the ultimate company goal is.

Gaurav Hardikar, Senior Product Manager at Shopkick, talks about how every Product Manager is a Growth Product Manager.

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In this talk Ane Silva, Product Manager at Cancer Research UK, talks about the struggle of figuring out whether you should or shouldn't build a new feature. She also discusses how you can validate your ideas for new products and features in a simple framework to get you started.

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In this talk the Senior Product Manager at MongoDB, Jordan Sumerlus, talks about the transition from Consulting to Product Management. He walks through the key consulting skills that transfer across and those that don't.

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Companies treat the role of product management differently. Miles Lennon, Product Manager at Spotify, shares how they articulate the product development process at Spotify and the role of a PM.

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Ben Schein, Product Manager at NPR Product, discusses the main points that arise from over engineering, and how to effectively avoid them.

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In this talk Ketan Nayak, a Product Manager at Dropbox, discusses why and how the function of product management is different in important ways in enterprise software as compared to the consumer web, and why it’s not the drag that everyone thinks.

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This talk is an "ask me anything" session with the Senior Product Manager at TaskRabbit, Derya Rose. He talks about how he got into product management and answers questions about what it's like to work as a Product Manager at TaskRabbit.

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Ever wondered what it’s like to work as a Product Manager? What about as a Product Manager at cool companies like Lyft, Amazon or Docusign?

Kevin Zhu, Senior Product Manager at Docusign, discusses what it’s like to work in this dynamic role and what it takes to get your foot in the door. He also gives the inside scoop on the day-to-day work as a PM, challenges of the job and personal insight from his experience at all three awesome companies.

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The Product Book: How to Become a Great Product Manager has just launched, and we are excited to share all the insights with you from the one who co-authored it!

In this talk CEO of Product School, Carlos González de Villaumbrosia, talks about what you'll find in the book and answers questions about the book, and how to break into product management.

If you want to grab the book in advance, it's on sale for just $2.99 for a limited time only.

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In this talk Daniel Tunon, a software engineer at OSIsoft, talks about how to go from no prior coding knowledge to crafting your own websites using HTML, CSS, and JavaScript. He discusses the basics of how web browsers work and the basics of programming which apply in language. Coding is the ability to take the abstract and make it concrete.

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An important skill for a Product Manager is the ability to parachute into an existing product and land on your feet. In this talk the Director of Product for Animoto, Paul Yokota, discusses how to immerse yourself in your new company and how to do as much as you can as quickly as you can.

He also talks about how you can understand your products problem domain, how to collect good qualitative data, how to set expectations with an new team and how to become the product diplomat.

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As Product Managers and aspiring product managers, learning is all part of the process. That doesn't change if you've been a PM for one day or ten years.

This talk focuses on the lessons Neha Monga, Head of Product for global marketplace pricing at Amazon has learned from launching products over her 10+ years long career as a product manager.

Key Takeaways
1. Launch a lot - get better at product launches by doing it often and developing pattern matching.

2. Short term vs. long term - have an idea of what the North Star looks like, but launch intermediate stages that create value for customers and still allows you to validate hypotheses.

3. One-way door vs. two-way door - maximize your optionality. Some launches are a one way door and can never be reversed. Others are two-way doors. Try to create more two-way doors.

4. Have a plan - pivot, double down, abandon. Know what you are looking for from the launch - what decisions and what are the next steps.

5. What are you doing to make the launch a success - releasing a product isn’t good enough. What are you trying to do to actually get - adoption, awareness? Have a strong GTM plan.

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Tyler Odean, Group Product Manager at Google, gives a whirlwind tour of our cognitive biases and the psychology of decision making (drawing heavily from Thinking Fast & Slow) to help frame a set of practical tips and tricks for making your arguments as persuasive as possible.

Being effective as a Product Manager requires influence without authority - convincing a broad portfolio of stakeholders to work together on a shared vision. The true secret to herding cats is to convince the cats to herd themselves!

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Product Management is more of an art than a science. So, how do you become a Product Manager? Kevin Gu, Product Manager at Etsy, talks about what he has learned before and during his journey in product management.

He also talks about what does a Product Manager really do and how you can get started by discussing various approaches to actually get an interview.

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In this talk George Zeng, Product Manager at Facebook, answers all key questions about Product Management. He will talk about what it means to be an outstanding Product Manager, what a day in the life of a PM actually looks like and how to achieve & maintain a successful PM career.

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This talk covers the important topics of when to use A/B testing, how to implement it and most importantly, how to measure the results. Anna Marie Clifton, Product Manager at Yammer, talks about why A/B testing sucks.


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Have you ever wondered what it’s like to work as a Product Manager? This is an exclusive Q&A session where our audience asks every questions they have in product management, with Amrit Pal, Product Manager at Square.

He discusses what it’s like to work in this dynamic role and what it takes to get your foot in the door. He also talks about his day-to-day work as a PM, the challenges of the job, and gives a personal insight on what it's like to work at different companies.

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When we think "Product Manager," most people think of the products we use every day, Facebook, Twitter, Spotify, etc...

But we need to consider another large opportunity for new product managers: internal-facing products. Companies need these to keep operations going strong, and you could just be the next PM leading the way for innovation on the inside!

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AirBnB is the ultimate unicorn. As a digital marketplaces, AirBnB has fundamentally transformed the way in which we as consumers book vacations. This talk is a crash course on this new wave of products, and how it compares with a traditional managed inventory.

Jiaona Zhang, Product Manager at AirBnB discusses how AirBnB manages its quality of the marketplace to ensure its high standards are met while serving as many users as possible. She covers the building blocks that make up marketplaces, common dynamics that influence how behavior, the interplay of data and Design in shaping the UX, what value delivery means and lastly tracking and managing growth to liquidity and success.

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What does a Product Manager do, should I become one, and, if yes, how? In this talk Alison Go, a product manager at Facebook, discusses the intricacies of product management at companies, large and small, and across various industries. She walks you through the day-to-day of the role - both the triumphs and pitfalls of this dynamic and challenging job.

If PMing still sounds good to you, she gives you actionable tips to transition from any role to product management, everything from resume and interview tips to how to start building up product chops at your current company.

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This talk introduces people to how product managers harness data and machine learning to build products. During this talk Melody Ivory, Product Manager at Google, discusses her experiences as a Product Manager at Google Home and how she uses machine learning to inform her decisions.

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What does a typical Data Science Project look like? Explore the current Business Analytics Landscape: Get past the Jargon into actual business cases.

Data Science is the newest hot trend in the world of business, but what does it really mean? In this talk Ania Wieczorek, co-founder of Bowery Analytics, discusses through a real use case what the project lifecycle looks like from a business perspective. She talks about the specific steps a typical data science project goes through, the outputs you will see and the jargon being used.

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In this talk, Product School's founding Data for Manager's course instructor and curriculum designer offers an intro to this course, including how to collect, aggregate, and analyze data.

He discusses how to understand not only who your users are but how they behave and how to take action via tests, experimentation and notifications. He also talks about understanding the product ecosystem, how tools interact and how to position analytics from a product perspective across your company.

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Autopilot HQ's Josh Fechter discusses tactical techniques in gaining and retaining a strong user base. Understanding your users and how they discover and adopt your products is very important in building a product.

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Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this talk Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discusses how and when to use SQL and Mixpanel for tracking events and behaviors.

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Kathleen Cohen, former Product Manager at Disney, discussed overall Experience Strategy as it relates to Product Development. Her discussion covers video game, web, mobile, interactives, AR/VR and the expectation of a PM in those roles from within.

With the convergence of medias and IoT, it’s only natural that a PM’s role is expected to have the 10,000 ft. view into integrated media products and their future lifecycle.

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"Satisfying customer needs better than the competitors in your market" is the key to launching high-growth products and the key to your success as a product manager. But, what is a customer need? Who is your real competition? What does it mean to be "satisfied?" And, by the way, what is a market?

In this talk a Growth Partner at thrv, Jared Ranere, talked about how you'll learn how Jobs-to-be-Done answers the questions in a way that aligns your development team around your customer, gives you precise, measurable customer needs, and helps you know if your feature idea will deliver customer satisfaction before your team writes a line of code.

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As a PM you will want to know about Data Analytics and how to work with a team of data scientists to build a product users will love and trust.

In this talk, Kristian Hansen, Group Product Manager at Levi's, talks about understanding the basics of data analytics and its use in start ups as well as large companies. He also discusses the importance of knowing how to frame problems for both data and engineering stakeholders and Interpret feedback from data team to communicate confidently with business stakeholders.

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Many people who want to become product managers worry about amassing technical expertise. During this talk, Jasper Sherman-Presser, Senior Product Manager for video at LinkedIn, argued that to be a great product manager, you first need to understand people. You also need to understand people's problems and desires in order to build products that address them.

In addition, he said that PM's need to understand people's motivations to guide a team to build and deliver products and you need to be able to capture value in metrics that are people-centric.

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This talk was geared towards a non-technical audience interested in the magic and wonder of open source. The PM at KEMP Technologies, Danny Rosen, went over what open source is, why it's important, what it means to have an open source product and why it's important to customers. He discussed what open source actually means and the different types of open source products and business models that exist.

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Building an analytics strategy is crucial for every product manager. How do you build and implement an effective product analytics strategy that quantifies and drives product success and iteration?

The Director of Product at Electronic Arts, Bertram Chan, talks about how data analytics is no longer a luxury, its a competitive and integral need for Product Managers. He also discussed how PM's can understand not only who your users are but how they behave.

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Ashish Toshniwal, PayPal mobile app creator and founder of Y Media Labs, shared the keys to successful agency-client relationships and how to execute customer research effectively. He also talked about the best practices for communicating throughout the product lifecycle.

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Understanding your users and how they discover and adopt your products is very important in building a product. Especially on mobile. Slack's Mobile Product Manager, Jules Walter, discussed growth principles and tactical techniques in gaining and retaining a strong user base.

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Everyone wants to work on the next big thing but what's the difference between working on an existing product, a new product, or new technology? Goodreads Senior Product Manager, Jessica Johnson, talked about this and about how new technologies always move slower than you expect.

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Ever wondered what it's like to work as a product manager? Tinder's Senior Product Manager, Samantha Stevens, answered the audience's questions about product management, challenges she's faced as a PM, how to become one and what Tinder is like as a product.


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Steve Wu, product manager at Ever, discusses the important topics of when to use A/B testing, how to implement it and most importantly, how to measure the results.

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All product managers would like to be Steve Jobs and have the insight into what user really wants. Fact is that great products involve a lot of validation of concepts with users to really understand what they would need and want. Lean validation in 15mins before you start building your great ideas.

Key Takeaways:
1. Know your user and validate, validate, validate.
2. How to run quick concept validations

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The VP of Product at LearnVest, Vivek Bedi, talks about how Emotional Intelligence is more important than IQ but people in product don't talk about it enough. Product Managers get immense value of using empathy and their social capital to help drive the team and clients.

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Product management differs by industry, company, and era. Like many things it's growing and maturing every day. The Senior Product Manager at Xero, Jason Goodman, spoke from his personal experience what the differences between small companies and large companies are.

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Ever wondered what it’s like to work as a Product Manager? This was an exclusive Q&A session with Alex Shih, former Twitter Product Manager, May Allen, Product Manager @ Projector and Jeremy Glassenberg, VP of Platform Product @ Pypestream.

They discussed what it’s like to work in this dynamic role and what it takes to get your foot in the door. They also gave the inside scoop on the day-to-day work as a PM, the challenges of the job and personal insight from their experience at working at different companies in the valley.

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Learn how to leverage User Research techniques to validate customer demand for new products and features before writing a line of code.

We go through UX best practices, different user testing experiences (Moderated & Unmoderated) and how to analyze user flows.

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Learn about how Amazon has harnessed A.I. and deep learning to create cutting edge products with Sudheera Vanguri, Senior Sudheera Vanguri, Senior Product Manager of Amazon Web Services. Sudheera's talk with also covered the future of A.I. and deep learning in shaping our world.

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Understanding your users and how they discover and adopt your products is very important in building a product. Tune in, as Facebook's Core Product Manager, Yaron Fidler, as he discusses tactical techniques in gaining and retaining a strong user base.

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Part of AWIP's Women in Product Speaker Series, women PMs from Facebook, Peek and Google shared their journeys into PM from different backgrounds. They talked about what worked for them, what they'd do differently, and how to succeed in Product roles.

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Not all A/B tests are created equal. The most fundamental distinction is between “To Ship" tests and “To Learn" tests. It may feel like this distinction doesn’t matter, or that you can decide at any point in the project timeline. But if you believe that you’re fooling yourself and wasting your team’s precious time.

Anna Marie will go over a brief introduction to:

(1) The difference between To Ship and To Learn test

(2) The value of making that determination early

(3) What types of development tradeoffs to make depending on which type of test you're running

(4) As well as how to translate this type of thinking into long-term benefits for their organization

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Uber Group PM, Randy Edgar gives an insider insight and learn more on how to ace the PM interview.

He discusses what companies are looking for during Product Manager interviews, the signals they are trying to uncover and tips and tricks to ace the interview. Along the way, he will discuss a dozen sample questions and go into detail as to why they are asked, and provide insights into how to best answer each of the questions so that you can ace your next PM interview.

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Key points in this episode


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