Smash Notes
252: 5 Steps To Nailing Your SaaS Product Positioning - With April Dunford
April Dunford is the founder of Ambient Strategy and author of "Obviously Awesome: How to Nail Product Positioning, so Customers Get it, Buy it, Love it." In this episode, you're going to learn about the five components of effective positioning. We cover each of these in detail and identify critical questions that your company needs to answer. Once you…
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