Smash Notes
313: SaaS Growth Metrics 101: CAC, LTV, Retention and Churn - with Paul Orlando
Paul Orlando is the founder of Startups Unplugged where he's building internal incubator and accelerator programs around the world. He's a Professor of Entrepreneurship at the University of Southern California (USC), and he's the author of "Growth Units: Learn to Calculate Customer Acquisition Cost, Lifetime Value, and Why Businesses Behave the Way They…
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