The Science of Social Media on Smash Notes

The Science of Social Media podcast.

December 31, 2019

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.



Recently updated notes

A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere!


One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base. 


Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advocacy strategy. 


As marketers and brands are starting to feel the effects of evolving social media algorithms, relationships are becoming the new Reach.


Read the Show Notes:


https://buffer.com/library/influencer-marketing


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Updated on September 15

Key points in this episode

According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020. 


With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting completely new businesses, we’ve seen a ton of people asking questions around how to sell online.


In this episode, we're joined by Simon Heaton, Demand Gen Lead at Shopify, who will be sharing five tips to help you to sell more online. Whether you’re new to eCommerce, an experienced seller or just looking to learn the best tactics to sell your products or services online, Simon’s talk will have something to help you.


We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️


- Dave & Hailley


About the Show:


Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support. 


With many brands not expecting such a sudden increase in messages on social, we spoke with Buffer's customer advocacy lead Darcy Peters to learn how we manage social engagement and support in busy times. 


In this episode, you'll learn how to deal with more questions and comments, and keep response times down, as well as how to set up your team for success. 


We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️


- Dave & Hailley


About the Show:


Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Today, we're opening up about how we stay on top of the social media industry here at Buffer. 


In this episode, we'll be sharing how to stay one step ahead with your social media strategies without spending all day chasing the latest news, platform updates, and feature launches.


Join us as Buffer's Sophie Gil walks us through her day-to-day workflows and how she stays keeps up-to-date on the industry in just 30-minutes each day. 


We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️


- Dave & Hailley


About the Show:


Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times.


(If you didn’t catch part one, we released that last week. Feel free to jump back and start there.)


In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal. In this episode, we join the session as they begin to tackle audience questions on a host of social media marketing topics from paid advertising and how to adjust budgets, to what’s working on social video and marketing with empathy.


Check out the full session here: https://lp.buffer.com/social-media-sessions


We hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️


- Dave & Hailley


About the Show:


Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Now more than ever social media may be one of your most important channels for connecting with your audience and your customers.


The tricky part? Social media strategies have changed just as fast as everything else!


This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet Mesh CEO at Aimtal to answer a bunch of social media marketing questions. 


In today's epsiode, we're bringing you some of the key insights and takeaways from Kevan, Darcy, and Janet. The session covered topics like engagement, messaging, and creating content in the moment.


Check out the full session here: https://lp.buffer.com/social-media-sessions


Hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️


- Dave & Hailley


About the Show:


Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies. 


Occasional Science of Social Media co-host and Buffer’s head of PR Hailley Griffis takes a deep dive into data and tactics shared with us by the Pinterest team. For example, did you know that 90 percent of weekly Pinners use Pinterest to make purchase decisions?


Listen to this episode for a ton of actionable data and ideas on how your brand can utilize the power of Pinterest. 


I hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️


- Dave 


About the Show:


Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

"I feel like I’m getting tired of Instagram and I get the feeling other people are too." 


This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should be focused on community building above all else, and the one aspect of marketing that will never change... storytelling.


Hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️


- Dave & Hailley


About the Show:


Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

What metrics really matter to social media marketers and marketing leaders?


We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions.


This week, we speak with Buffer’s VP of marketing Kevan Lee, to discuss the metrics that really matter for social media marketers and how Kevan looks at challenges such as inflated video view counts and finding reliable data sources.


Hope you enjoy the episode!


- Dave & Hailley


About the Show:


Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.


So what does social media management look like over the coming weeks and months? We’re still figuring it out.


We hope that the thoughts in this episode can act as a starting point to work from as we navigate the current and up-coming challenge.


- Dave & Hailley


Read the Show Notes:


https://buffer.com/resources/social-media-management-in-times-of-crisis


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you.)


If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!


We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a list of ideas that you can test today!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/facebook-ad-library


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

(Right now we’re working on creating a brand new, refreshed version of  The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting  one of our top episodes of 2019. Thank you for being along for the ride  and for making The Science of Social Media  part of your podcast  routine. We're very grateful to have you.)


Copywriting is one of the most essential skills for a marketer to have.


Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media.


We want to give you the tools to write exceptional copy for even the  tiniest of things on social: captions, tweets, Stories, and more.


Consider this a crash course in copywriting for all the little things  you write on social media everyday. Every word counts, and we want to  help make sure even your small words have a big impact!


- Dave & Bonnie


Read the Show Notes:


https://buffer.com/resources/copywriting-microcopy


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights,  experimentation, and inspiration. Every Monday (and sometimes more) we  share the most cutting-edge social media marketing strategies from  brands and influencers in every industry. If you're a social media team  of one, business owner, marketer, or someone simply interested in social  media marketing, you're sure to find something useful in each episode.   It's our hope that you'll join our 27,000+ listeners each week and rock  your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer



Key points in this episode

(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media  part of your podcast routine. We're very grateful to have you.)


We wish for you to have the very best, most fulfilling career possible, doing work that you love.


And one of the best routes to that dream job is having a dreamy LinkedIn profile!


We'll show you how.


Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine.


Whether you’re looking for your next great job, seeking to grow your thought leadership, or wanting to build a better brand, we have the tips for you. Listen to find out the best ways to make over your presence on LinkedIn … today!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/linkedin-profile-audit


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Does the timing of your social media posts still matter?


Here at Buffer, we think so! And in today's episode we'll be guiding you through our processes for finding the best times to post on platforms like Facebook, Instagram, Twitter and LinkedIn.


Here are the show notes: https://buffer.com/library/best-time-to-post-on-social-media


- Dave & Bonnie


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explain how to run social media marketing experiments…


Today you’ll learn the six simple steps we use to run social media experiments, and we’ll also share some experiment ideas that you can get started with right away.


Here are the show notes: https://buffer.com/library/run-social-media-experiments


- Dave & Bonnie


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently.


Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly addressed some myths and rumours about how it works.  In this episode, we’ll give you a run through of the main questions Instagram answered during this Q&A and we’ll dive deeper into how the algorithm works based on some data Instagram shared a while back.


We then wrap up by sharing a new, little-known Instagram Stories feature that was recently released. 


- Dave & Bonnie


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day.


This means you have the potential to connect with your Instagram audience in two different places on the app — the feed and stories — and you don’t want to waste that opportunity with dull Stories and visuals.


To help you captivate your audience in your Instagram Stories, we’re going to share some Instagram stories design tips that will have you creating high-quality visuals your followers will go back to view again and again.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/library/instagram-stories-design-tips


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.


Talk about buying power!


Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.


Thankfully there are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile in order to drive sales sales directly from the platform. 


In today's episode we share some tips directly from the Pinterest team. 


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/how-brands-can-leverage-pinterest-to-make-sales


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

(This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Wishing you a great 2020!)


A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.


But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019?


In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/social-media-manager-job-description


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Happy new year!)


It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.


We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/podcast


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Today, we have a special episode for you — something a bit different than usual.


We’d love to share the first episode of our new podcast series, Breaking Brand, which follows the story of a world-class branding agency closing up shop in order to start a totally new business from scratch.


If you enjoy this episode, the full season is available to listen to now, wherever you get your podcasts. Just search Breaking Brand in your podcast app to subscribe.


Hope you enjoy the show!


- Dave & Heather-Mae


Learn more about Breaking Brand:


https://lp.buffer.com/breaking-brand


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. 


Over 500 million people use Instagram Stories every day.


So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options. 


We’ll run through a list of our favorites, and you can see videos and screenshots of them in our show notes at buffer.com/podcast. If there are any favorites of yours that we missed, please do let us know by using #bufferpodcast on social.


We hope you enjoy the list and get some great ideas for new Stories content in 2020!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/library/best-instagram-stories


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

What will the future hold for social media? 


We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to Pinterest Shop the Look - and everything else in between - the social networks have commerce on their roadmaps. Expect to see a lot more of it in 2020, and get your brand and business prepared today with our episode all about social commerce. Find out the latest on what it is, what it looks like, and how you can make the most of this buzzworthy new opportunity to further your brand and your business. 


Social commerce is an especially fun topic to talk about during the holiday season. Shopping is on everyone’s minds. Ours, too. We’ll go deep on the current state of social commerce, plus give you tips on ways to get started right now.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/library/social-commerce-2020


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Marketing personas are the foundation that holds your strategy and messaging together. 


This week's episode will give you some insight into the persona process that will hopefully kick start your social media strategies for 2020. 


If you’re not in planning mode yet, then hopefully this gives you some inspiration on where to start. Marketing personas can do a tremendous job of aligning all the work you do across your marketing channels: website, blog, email, social — you name it. Knowing who you’re talking to and what you’re talking about will hopefully make your job on social media even easier!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/library/marketing-personas-beginners-guide


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

We live in a world of infinite supply…


The secret to standing out is to have a brand that your customers connect with and care about deeply.


In today’s world, brand is often the only differentiator between your business and your competitors. So in today’s episode, we'll show you how to build a brand! Hear the best tips and strategies from the people behind some of the biggest brands out there -- Sweetgreen, Pattern Brands, and more. These insights all come from our new podcast series: Breaking Brand. 


If you want to listen, search Breaking Brand wherever you get your podcasts.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/podcast


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready?


In this episode, we'll share some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. We’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. 


Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/custom-audiences


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

When you want to get your message in front of the right people on social media, where do you turn? 


More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads -- whether you're talking to a group of customers, a bunch of website visitors, or a list of subscribers


In this episode, we’ll talk you through ways to build custom audiences and lookalike audiences on all the major social media platforms, plus share a couple ideas of how you can put these audiences to the best use. Best wishes for some well-targeted, highly successful ads!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/custom-audiences


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

On this special episode of The Science of Social Media, we’re introducing you to a new podcast series from Buffer. It’s called 'Breaking Brand' and it charts the journey of Pattern Brands, a family of brands designed to help you enjoy daily life, from idea to launch.


Over the past decade the Pattern Brands founding team has helped to launch over 50 businesses — creating over $15 billion in market value. The series dives into the tactics and techniques they’ve learned to create brands to stand out from the crowd. Plus, spoiler alert, throughout the series you can hear exactly how they are built Pattern’s brand, and follow along as they take their first product to market.


Breaking Brand is launching on November 5th. 

Key points in this episode

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team.


Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.


Today we’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results. Hope you enjoy!


- Heather-Mae & Nate


Read the Show Notes:


https://buffer.com/library/social-media-goals


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.


Should you be replying to everyone?


How can you make sure you capture all your mentions?


What are the best ways to respond quickly?


In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter.


- Heather-Mae & Nate


Read the Show Notes:


https://buffer.com/resources/social-media-engagement-tips


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

As always, a ton is happening in the world of social media, and it can be hard to catch every story.


So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing.


We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat.


- Heather-Mae & Nate


Read the Show Notes:


https://buffer.com/resources/social-media-news-october-2019


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Where can you practice storytelling in front of an audience of 500 million? Instagram Stories, of course.


Instagram Stories are empowering marketers to tell better and deeper stories about our brands. There are some fantastic examples of great Stories out there. We've collected some favorites for you!


In this episode, hear about 10 Instagram brands and influencers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories, too.


- Heather-Mae & Nate


Read the Show Notes:


https://buffer.com/resources/instagram-stories-who-to-follow


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They're one of the most visible descriptions of who you are and what you're about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today.


Should you go highly descriptive of what you do, or keep it loose and aspirational? 


Should you include contact info? hashtags? emoji? 


And how often should you update it? 


We’ll unpack these questions together and send you on your way with some tips that you can try on your bio today!


- Heather-Mae & Nate


Read the Show Notes:


https://buffer.com/resources/instagram-bio


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner.


We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These last months of the year are full of retail-focused holidays, and Instagram has become one of the key starting points for e-commerce and shopping lists. Come learn how top brands are approaching this channel with a stellar mix of organic and paid. 


Plus, we’ll share a playbook full of actionable tips to help you capitalize on the biggest retail period in the calendar, happening right now.


- Heather-Mae & Nate


Read the Show Notes:


https://lp.buffer.com/shopping-season


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!


We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a list of ideas that you can test today!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/facebook-ad-library


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

When marketers wish for more time and resources, they often wish to spend it on video marketing.


Well, what if you only needed six seconds of video to make your impression?


The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources. 


We’ve taken YouTube’s best practices and looked at the list of the best six-second ads to find all the secret ingredients behind short and snappy video marketing. We think these tips will help you craft the perfect YouTube bumper ad, Twitter video, Instagram story -- you name it -- and will make  video marketing a cinch for you and your brand.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/six-second-video


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

When someone makes a purchase or signs up for your product, how do you know where they came from?


Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having?


Attribution to the rescue!


Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. In this episode, we’ll show you how to get started in a lean way and then go deep with robust solutions as you scale.


Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today. Whether you’re looking at running some omnichannel campaigns or if you’re wanting to measure the impact of some quick experiments, we hope these tips will have you covered.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/attribution


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Some of the very best brands on social media get by with a little help from their friends -- agencies and consultants and strategists. 


If this is a route you've thought about exploring, then we think you'll find a lot to love in this week's episode all about agencies. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration. 


In this episode, we'll discuss how to know if you need an agency, which factors to consider when looking for an ideal partner, and some examples of agency partnerships done well. We hope you find just the advice you need here!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/find-a-social-media-agency


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Copywriting is one of the most essential skills for a marketer to have.


Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media.


We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more.


Consider this a crash course in copywriting for all the little things you write on social media everyday. Every word counts, and we want to help make sure even your small words have a big impact!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/copywriting-microcopy


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product.


Your audience may be there. Opportunities certainly exist there.


Should you be there, too?


It's a tricky question to answer because one of the first rules for marketing on Reddit -- one of the first rules for marketing on any social media site, really -- is that you have to be genuinely engaged and committed to the communities you're part of. 


But there's good news. You can gain so much from the awesome people at Reddit whether or not you have the time to fully dive in. Yes, there are marketing tactics to drive meaningful traffic. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy.


We'll talk about it all in this week's episode. Come along!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/reddit-marketing/


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

So much of social media marketing happens in our social media management tools. On today's episode, we want to make sure this feels like time well spent!


We’d love to let you in on all the best secrets and time savers and game changers when it comes to using Buffer for your social media marketing. Plus, we’ll take things one step further and dive into some shortcuts and hacks to get the most out of Buffer plus marketing tools like Zapier, Pocket, Feedly, AirTable, Trello, and more. 


Here's hoping you find some new workflows and quick tips to get even more out of Buffer. You got this!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/best-buffer-tips/


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

If you want to know if you've checked all the right boxes for your marketing, then look no further than this set of free marketing graders.


You can see whether or not your social profiles are set up correctly, how well your website performs, how solid your brand seems. Grading tools can reveal a huge number of checkmarks to celebrate as well as a host of opportunities to shore up. 


In today's episode, we'll show you 10 of our very favorite graders that reveal deep insight into your marketing ... and all you have to do is type in your brand, your handle, or your website. We hope you enjoy and that you find some encouraging scores that validate your hard work!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/website-graders-content-scores


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true!


The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. 


Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you're keen to dip your toe into influencer marketing or if you're just interested in a strategy shakeup, then we think you'll find a lot to love in this episode!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/micro-influencers


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

The Instagram app by itself is supremely powerful.


But did you know all the best apps to take your Instagram marketing to even greater heights? 


The trend of single-job, standalone apps has brought a huge amount of power into the hands of social media marketers, and we can’t wait to share our favorite picks with you today. Join us as we discuss how this trend has changed the game for social media, plus get your wishlist started with a number of the top apps for iOS and Android to help make your social media shine even brighter.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/instagram-apps


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

How are brands and businesses succeeding on Pinterest today? 


And how can you follow their playbooks to make waves yourself? 


We go deep on all things Pinterest marketing in this episode. Join us as we explain the latest strategies, best content tips, and newest distribution tactics to help you get results on Pinterest and drive more engagement and clicks. There are lots of people getting amazing results on Pinterest. We want you to be among them! 


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/pinterest-tips


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.


We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/linkedin-profile-audit


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Welcome to a special edition of the Buffer podcast. 


In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single post, making it the fourth most-liked post in Instagram history. 


How did tentree write itself into the Instagram record books? What did the strategy behind the post look like? And aside from a bunch of likes, how did this post impact the company? 


In this episode, we’ll answer all of those questions and more with exclusive interviews and insights from the team that created this incredible campaign. 


Read the Show Notes:


https://buffer.com/resources/tentree-earth-day-social-media-campaign


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer



Key points in this episode

When you think of chatbot marketing, what comes to mind?


Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies.


We want to help you be one of those brands with a rockin' chatbot strategy.


In this post, we'll go deep into the world of messenger bots to give you the details on how to develop a best-in-class chatbot strategy. We’ll answer your questions about best practices for a nearly-human chatbot experience as well as how to get the most value out of chatbots on Facebook Messenger, Twitter, WhatsApp, and more.


Here we go!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/linkedin-profile-audit


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

We wish for you to have the very best, most fulfilling career possible, doing work that you love.


And one of the best routes to that dream job is having a dreamy LinkedIn profile!


We'll show you how.


Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine.


Whether you’re looking for your next great job, seeking to grow your thought leadership, or wanting to build a better brand, we have the tips for you. Listen to find out the best ways to make over your presence on LinkedIn … today!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/linkedin-profile-audit


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

What role do social media stats and facts play in your day-to-day?


As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.


Plus, you never know when you'll need a good trivia tidbit to impress at a party. :P


In this episode, we hope you'll find it all: both the necessary stats and facts to inform your social media decisions plus some social media numbers that will surprise and entertain.


Listen to hear the numbers on social media demographics, usage, trends, and much more. We hope these statistics and facts will arm you with the knowledge you need to build an even stronger social media strategy.


- Dave & Bonnie


Read the Show Notes:


https://buffer.com/resources/social-media-manager-job-description


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement.


Engagement with fans.


Engagement with your audience.


And engagement with your customers.


One of the primary components to engagement is customer support, working with your team to answer questions and serve customers on social.


In today's episode, we’ll give you a toolbox filled to the brim with ideas, tips, and tools that you can put into practice today. With this knowledge, you can be on the crest of the wave of social media support and make a meaningful impression on your customers.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/social-media-manager-job-description


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

What if you had a magic wand and could make any change you wanted on social media?


Quite a question, right? Well, we dove into the many different what if scenarios -- both real and imagined -- that may shape social media in the months and years to come.  We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Media listeners to see what they’d change on social media if they had a magic wand. 


In today's episode, we cover the big ideas that could shape the way that you do social media marketing for your brand or business. We hope you enjoy!


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/social-media-manager-job-description


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.


But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019? 


In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!


- Dave & Heather-Mae


P.S. In this week's episode we mention Buffer's newest feature for Instagram marketers: First Comment scheduling. We'd love for you to take it for a spin by starting a new trial at https://buffer.com.


Read the Show Notes:


https://buffer.com/resources/social-media-manager-job-description


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?


We'd love to let you in on a secret one that's flying under the radar.


Spotify!


We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The results have been fascinating. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. We’d love to tell you how these brands are doing it.


A huge bonus - some of what we’re going share is easy to set up and free to experiment with!


Listen in to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/get-more-followers-2019


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.


This is no small task on social media in 2019!


We've dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. We’re talking about real tactics to get real followers — no bots, no shady shortcuts. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more.


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/get-more-followers-2019


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Live video remains a core feature of the top social networks, so ... why isn’t anyone talking about it anymore? 


How should you be thinking about live video and your social media strategy in 2019?


Today we’re examining the state of live video on social media. While the live video buzz may have cooled, there are still significant opportunities to use live video to your advantage. We hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand. 


- Dave & Heather-Mae


Read the Show Notes:


https://buffer.com/resources/live-video-2019/


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

A very special SSM Select episode from our archives!


Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story. 


This week, we're discussing 6 proven Instagram marketing tactics that your bran can use today to grow followers and engagement in meaningful ways. 


Enjoy!


From Brian & Hailley: It has been an honor to share our Mondays with you every single week for the last two and a half years. To all of our incredible listeners out there, thank you for making this such a memorable experience. Wishing you the very best going forward.


Resource: 


https://buffer.com/instagram-for-business


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.


Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time.


This week on the Science of Social Media we're examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.


Read the Show Notes:


https://buffer.com/resources/neuroscience


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.


You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today.


In episode 141 of the Science of Social Media, Brian and Hailley break down concepts like the Socratic Method, transparency, rhetoric, and lots more.


Read the Show Notes:


https://buffer.com/resources/marketing-lessons


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners!


As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology.


Luckily for us, Pixar openly shares their knowledge for everyone to learn from!


In this very special Science of Social Media Select Episode, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important marketing, business, and social media asset.


Read the Show Notes:


https://www.briangreggpeters.com/storytelling


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.


While we don't typically associate the art of copywriting with social media captions, the two are deeply intertwined.


A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely.


From specific writing techniques to the psychology behind bringing your stories and captions to life, you’ll leave today’s episode with several new copywriting tactics and strategies to try.


Read the Show Notes:


https://buffer.com/resources/the-art-of-copywriting


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

An incredible 500 million people actively use Instagram and Instagram Stories every day.


But it's not just the sheer number of users that's impressive, Instagram is helping businesses grow in a big way. 


80% of Instagram users follow a business, 72% of users have been influenced by Instagram to purchase a product, and 65% of the best performing posts contain products. 


With Instagram and Instagram Stories on a meteoric rise, we wanted to share 9 techniques that you can use to improve your content to ensure that you’re getting the most out of your Instagram marketing program.


How to Grow Your Instagram Account:


https://buffer.com/library/instagram-growth


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online.


In other words, retargeting campaigns turn internet "window shoppers" into real paying customers for your business.


While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated. In fact, roughly 98% of your website traffic won't convert into customers upon first visit.


Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level.


Read the Full Research:


https://buffer.com/resources/retargeting


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Does vertical video really make a difference in your social media results?


This week we have some brand new research lined up for you. Over the last three months we teamed up with Animoto and spent more than $6,000 on dozens of experiments to find out how vertical video compares to square and landscape video in terms of engagement, views, clicks, and more.


We were shocked by the results!


We'll be sharing everything we learned from the study and how you can apply those learnings to your own social media strategy moving forward.


Read the Full Research:


https://blog.bufferapp.com/vertical-video


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Ever wonder how some of the world's top brands approach Instagram marketing? You're in luck!


This week we have a ton of great resources all tied up into one jam-packed episode. 


We spent the last few months interviewing marketers from leading brands like Nike, Square, Bustle, Blenders Eyewear (and more) to dig into their specific Instagram strategies. 


In episode 134, we cover everything from the customer experience to content to advertising to Instagram Stories and everything in-between. It's an episode you won't want to miss. 


Enjoy!


Show Notes:


https://buffer.com/instagram-for-business


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. 


If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at - www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it's a challenge to stay on top of everything.


Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.


This week we’re exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board.


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. 


If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at - www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Instagram now has more than 1 billion monthly active users worldwide and 500 million+ people use Instagram Stories on a daily basis.


But, did you know that Instagram now makes up 36% of Facebook’s ad revenue? A number that is expected to grow to $9 billion globally by 2020!


Instagram advertising is a big deal for Facebook and an even greater opportunity for businesses.


We’re exploring Shopping on Instagram and how some of today's most successful brands are using the features to sell their products.


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at - www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Buffer's annual State of Social report is here! This year we surveyed more than 1,800 marketers from businesses of all sizes (across a range of industries) to get their take on what the future of social media marketing looks like in 2019.


The report is fully focused on providing you with the insights you need to fuel your strategy for the year ahead. 


We'll be covering the most important trends, channels, strategies and tactics that brands are using to thrive on social media!


Read the Full Post:


https://buffer.com/state-of-social-2019


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a result!


The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer


Check us out on Facebook - www.facebook.com/bufferapp 


Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Great campaigns happen at the intersection of marketing and psychology - the sweet spot where your content and messaging connects with your audience on a deep, human level.


Understanding the growing field of marketing psychology and the concepts behind cognitive biases can help persuade and influence audiences in powerful ways online.


This week we’re exploring six powerful psychological biases and how they influence human behavior online.


Read the Full Post:


blog.bufferapp.com/marketing-psychology


About the Show:


The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry.


If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a resultThe Science of Social Media is proudly made by the Buffer team.


Feel free to get in touch with us for any thoughts, ideas, or feedback. 


We'd love for you to check out the detailed show notes at www.buffer.com/podcast


Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

Looking to take your professional skills to the next level? 

Thinking about YouTube advertising as a new channel for your brand?

Wondering about the best-practices for generating tons of Facebook engagement?

In episode #129, Brian and Hailley discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, using Instagram's latest Close Friends feature for your brand, and much more!

Key points in this episode

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it!

Although we continue to see a rise in the usage and effectiveness of Stories content, traditional Facebook posts in the News Feed offer a powerful outlet for brands looking to generate engagement and traffic.

Which is why we teamed up with BuzzSumo to analyze more than 777 million Facebook posts from 2018.

Here's everything we learned about successful content in 2019 and how your brand can thrive on Facebook.

Key points in this episode

2019 is officially here! Gone are the days where generating audience engagement on social media was primarily a passive process.

The always-online audiences of today want to be involved, interact, and co-create.

The brands that are successful in delivering personalized experiences to their audiences are the brands that are going to thrive with social media in the coming year.

Today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet.

Key points in this episode

A special episode from the SSM archives! This was the most popular episode from 2018 - voted on by our listeners.

Content is the golden ticket to social media success.

People know, love, and trust your brand on social because of the content you share across each of your channels.

But how do we as brands create consistently great content that our audiences love and keep coming back to?

11 content creation hacks that will help to save you time and increase your reach on social media.

Key points in this episode

Often the best way to learn about a craft is from someone who has been in your shoes before. That's why we turned to 13 social media experts for their biggest piece of marketing advice.

Social media marketing is becoming increasingly pivotal for businesses around the world.

More emails are being sent and more blog posts are being published on a daily basis than ever before in history.

These social media and marketing tips should help!

Key points in this episode

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content.

There’s data, too!

For example, did you know that 76% of businesses say it helped them increase sales? Or that 80% of marketers say video has increased time spent on their website?

This week we’re looking to help you increase awareness and sales using the highly-engaging format of video.

Key points in this episode

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online.

Yet they remain a mystery on so many different levels.

We're fortunate to have an inside look at the various algorithms that power the world's biggest networks.

Today we're covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive moving forward.

Key points in this episode

We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world’s top accounts and brands.

This is one of the largest studies ever conducted on Instagram Stories and this week we're breaking down everything we learned (and what you need to know) from our research.

You'll learn the best times to post to Stories, the most effective Stories length, how to increase reach and impressions, benchmarks for different industries, and lots more. 

Enjoy!

Key points in this episode

More than 400 million people use the Instagram Stories every day - making Stories an amazing opportunity for your business to reach your customers on social media.

Today we're sharing tips, hacks, and strategies that you can use to create thumb-stopping Instagram Stories content that will WOW your audience. 

Whether you’re using Stories to build awareness, for advertising purposes, or are simply looking to get started, this episode has something actionable for everyone.

Key points in this episode

According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. That's where we hope to help!

We teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing guide for 2019.

Today, we'll be covering specific and actionable marketing strategies that you can use to grow your business in meaningful ways.

Key points in this episode

Marketing skills and career growth do not come easy in a field that moves at the speed of light. It seems like every single week companies are demanding an evolved skill set out of their marketing team.

Brands that can successfully bring a variety of people, marketing skills, and unique perspectives together have a huge advantage in providing value to their customers.

We're breaking down 7 invaluable marketing skills that help the world's top teams produce consistently great content.

Key points in this episode

Great marketing ideas are hard to come by.

Which is why many businesses resort to blogging as their go-to marketing strategy. But there are so many great opportunities out there to expand channels and attract customers.

But, focus is key when developing new ideas and exploring opportunities.

This week, we're diving into 9 effective marketing ideas that don't include blogging such as: podcasting, video series, events, and more!

Plus, we're sharing how to focus on the RIGHT opportunities.

Key points in this episode

Looking to catch up on the latest social media news and trends, but short on time? This week we're covering everything you need to know to get caught up on social media:

- How to launch your product on Product Hunt like a boss and generate tons of awareness, traffic, and feedback.

- Lessons learned from 17.2M impressions on Twitter and the science behind what makes for a good Tweet.

- Key Facebook trends for 2019 that businesses should keep their eye on to be successful.

And more!

Key points in this episode

Influencer marketing is here to stay. 

Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach what can be difficult demographics.

Great influencer marketing campaigns include content that is compelling to your audience, authentic to the storyteller’s voice, and is in-line with your goals. 

We're exploring how you can get started with your own influencer marketing campaigns as well as how to find quality influencers and calculate ROI.

Key points in this episode

Neuromarketing. Sounds complicated, doesn’t it? 

Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing is when the principles of psychology are applied to marketing research and strategy.

Understanding why people make purchasing decisions online and how they respond to marketing strategies is a critical in effectively marketing your own products or services. 

We're diving into the world of neuromarketing and how you can use it to get better results.

Key points in this episode

Looking to catch up on the latest social media news, but short on time? This week (ep. #114) we're chatting about all of this and more:

- Instagram's co-founders stepping down from Facebook and what this critical change means for social giant.

- Vertical video gaining momentum and becoming the preferred method of content consumption.

- Facebook launches new Stories Ads format. Don't miss what they can do for your business.

- Facebook to allow Facebook Pages to join Groups as a Page.

Key points in this episode

Looking to catch up on the latest social media news, but short on time? This week (episode #113) we're chatting about all of this and more:

How two brands are using social media to generate hundreds of thousands of dollars in revenue and why it's not as difficult as you think.

Instagram testing a brand new stand-alone shopping app.

LinkedIn launches powerful new ad format for businesses called Dynamic Ads.

Twitter released a feature allowing users to switch to a chronological timeline.

Key points in this episode

As businesses and marketers we've all had that feeling at one time or another...

Where and how am I going to find my next great content ideas? 

Developing consistently for your social media accounts, blog, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. But content can also be the heart and soul of our business marketing strategy.

This week on the show, we're sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities.

- Brian & Hailley

Show Notes:

https://blog.bufferapp.com/content-ideas

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 17,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Key points in this episode

We asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, just after Instagram (62%).

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page.

With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600%.

Key points in this episode

Looking to catch up on the latest social media news, but short on time? We have you covered!

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

Facebook interviewed some of the top video producers on social media media and compiled their latest tips and tricks to creating video.

We have some really interesting YouTube stats for you on how to improve your brand’s performance on YouTube.

Key points in this episode

We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018.

Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform.

We've learned that the best way to succeed on Facebook is to take a growth mindset. Here's how!

Key points in this episode

Looking to catch up on the latest social media news, but short on time?

We have you covered!

This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from top to bottom for "utility."

We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more.

Key points in this episode

What do psychology and social media have in common?

A lot more than you'd imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, and purchase products online.

Understanding the psychology facts behind the way audiences think on social media is the first step in creating a better experiences, stronger relationships, and loyal customers in the long run.

This week we're looking at 7 psychology facts that all social media marketers should know.

Key points in this episode

Is your business prepared for the future of social media? 

The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks.

This week we're chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content. We're also discussing vertical video on social media and 3 reasons why influencer marketing campaigns fail.

Key points in this episode

It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing.

As businesses, we're constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy - often leaving what used to work in the past.

This week we're dusting off 6 old school marketing tactics that still work like a charm on social media. Plus, we're exploring how your business can implement them in new and creative ways.

Key points in this episode

A ton of great stuff to talk about in the world of social media marketing this week! 

Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and learnings from all of those. 

From important Facebook ads research and data, to generating emails and social media followers as a small business, to our favorite new social media tools on the market, this is an episode you won’t want to miss.

Key points in this episode

Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers.

More than 1 billion Instagram consumers to be exact! 

Today’s episode is a list of best-practices, tools, and key data points that you’ll need to know to be successful with Instagram posting and advertising, and ultimately, selling your product or service on one of the world's leading social media platforms.

Key points in this episode

This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand. 

We'll be sharing a ton of ideas and information so that you can get started today setting up a social media strategy that will put your customers at the center of everything. 

Focusing on your customers or social media will help you to increase engagement one every channel, improve ROI, and make social media a focal point of success for your business.

Key points in this episode

Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV.

We’ve got everything you need to know about the new Instagram platform, plus, an exclusive guide for IGTV creators.

We're predicting Instagram to pass Facebook’s 2 billion users in the next 5-10 years. Particularly because of their innovations on the mobile front with things like IGTV, which we’re going to cover in detail today.

Key points in this episode

We're celebrating one million downloads and our 100th episode! 

In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media. 

They'll be sharing their top lessons learned from 100 episodes, favorite moments, biggest challenges, as well as how they grew the Buffer Podcast to more than one million downloads as a side project.

Here's to one hundred episodes and one million downloads more!

Key points in this episode

Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed?

The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works. We're covering all of those in detail on today's episode.

Plus, we've got the scoop on several other Instagram updates that you won't want to miss as a marketer, business, or brand.

Key points in this episode

A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers!

Have you ever wondered how fellow businesses and marketers are using social media? Or if you should focus more on ads or messenger bots or video?

More than 5,700 marketers revealed where, why, and how they’ll focus their organic and paid social media efforts in 2018 and beyond.

Key points in this episode

Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities!

But the fact remains... Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to grow their audience.

Today, we're breaking down our 10 most proven social media marketing tips that will help small businesses and entrepreneurs (you) succeed on social media in 2018 and beyond.

Key points in this episode

Covering the biggest news in the social media marketing world, including one subject that we as marketers don’t talk about enough - Proving social media ROI.

We’re also covering the biggest video trends in 2018 and what marketers need to know moving forward.

Instagram released a ton of exciting features that will continue to grow the platform in big ways. You won't want to miss what those are! 

Finally, Facebook leaked a new influencer marketing platform and we've got the inside scoop.

Key points in this episode

We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today.

In just 30 days after implementing Brian Dean’s advice, we’ve grown our YouTube channel by 59%, monthly views have shot up by 35%, and video watch time has increased by 61%.

In episode #95 of The Science of Social Media, Brian and Hailley share everything you need to create a rock-solid YouTube marketing strategy from scratch.

Key points in this episode

GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data.

It has major implications for your business and the marketing and social media tools you use, whether you’re located in the EU or not.

In episode #94 of The Science of Social Media, we're breaking down the new GDPR regulation into understandable steps that you and your business can take to keep your social media strategy running smoothly.

Key points in this episode

Facebook F8 is one of the most important conferences of the year for the social media world!

With F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conference.

Today we're chatting about the biggest announcements from Facebook F8 2018 and some thoughts on what F8 could mean for the social media industry moving forward.

Key points in this episode

Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to defining your strategy. 

We'll be chatting about 20+ key social demographic facts for each of the major platforms (Facebook, Instagram, Twitter, and LinkedIn).

We're also breaking down Facebook's Q1 Earnings Report and an encounter between Elon Musk and the co-founder of HubSpot, Dharmesh Shah. Dharmesh learned a valuable lesson from Elon Musk.

Key points in this episode

Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media?

Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online, 35% eliminated a candidate from consideration based on information found online.

Your personal brand is the most important career asset you own. We're talking all about personal branding and how you can succeed in today's competitive market.

Key points in this episode

As video content on social media becomes more widely used, it’s clear that companies not using video are missing out on a big opportunity to bring their brand to life.

Video makes your brand more human, engaging, and helps to create trust because people get to meet the folks that help to make your company thrive.

In episode #90, Hailley & Brian dive into 21 actionable tips on how you can create engaging videos for the two of the largest platforms out there: Facebook and Instagram.

Key points in this episode

Tons of exciting and interesting things to talk about in the world of social media this week!

We're breaking down the best times to post to social media (according to more than 20 research studies).

LinkedIn launched a great new video ad product for marketers and businesses looking to reach a targeted audience. 

Buffer has a brand new GIPHY channel and we have some great ideas for you.

We're also sharing some exciting news - The Buffer mobile app has been nominated for a Webby Award!

Key points in this episode

2018 is in full swing and you might be looking for new social media tools to add to your marketing stack!

According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape.

So where do you start?

As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018.

Key points in this episode

Another busy week in the world of social media! 

We're covering everything you need to know to stay up-to-date on the latest happenings in social media marketing. 

In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Analytica data incident, new and exciting changes to the Instagram algorithm, 3 must-read social media books in 2018, YouTube Stories, and more!

Key points in this episode

Content is the golden ticket to social media success.

People know, love, and trust your brand on social because of the content you share across each channel.

How do we as marketers and business owners create consistently great content that audiences love and keep coming back to?

In episode #86, Hailley and Brian explore 11 content creation hacks that will help to save you time and increase your reach on social media.

Plus, we're super excited to share a big announcement to share with you!

Key points in this episode

Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation. 

As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology.

Luckily for us, Pixar openly shares their knowledge for everyone to learn from!

In episode #85, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important social media asset.

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Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day.

How can you stand out among the other millions photos, videos, & stories posted each day? How can you create beautiful content for Instagram?

In episode #84 of The Science of Social Media, Hailley and Brian break down 3 proven tactics the most successful brands on Instagram use to grow their followers and engagement!

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We're diving into the State of Video Marketing in 2018, including all of the incredible data and takeaways from Wyzowl's 600+ marketer survey.

After that we're breaking down the monumental change that will be hitting Twitter in mid-March. This change will impact the Twitter API and the way brands and marketers post content.

We'll also be diving into our 3 favorite YouTube hacks. These hacks have helped us to grow our channel and increase video views over the last several months!

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We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intangible skills" that really great marketers have in common.

In episode #82, Hailley and Brian chat about the habits of some of the most successful marketers across all industries, the science of confidence in leadership, and what you can do to continue to grow in your own career.

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The Facebook algorithm is constantly evolving in order to provide a better experience for users.

But few changes to the algorithm have sparked as much conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create conversations between family & friends.

We got an inside look at the new algorithm, directly from an exclusive Facebook News Feed webinar. Here’s how it works and what marketers and brands can do to thrive on Facebook!

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What an exciting week in social media!

Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News Feed. Instagram launches an exciting change to their API that will affect how we publish content from here on out. Inside the "follower factory" on social media and the implications of paying for followers, plus lots more!

In episode #80, Hailley and Brian break down the latest in social media news and marketing!

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Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

- Are my posts getting optimal reach and engagement?
- Do social media platforms penalize 3rd-party tools?
- Are 3rd-party tools really worth the cost?

For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting.

Today we’re excited to share the results!

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The way consumers and brands use social media is constantly evolving.

To better understand what the future of social media will look like, we teamed up with Social Media Week to collect data from over 1,700 marketers and create our brand new State of Social Media 2018 report.

In episode #78, Brian and Hailley break down the 3 most important findings from the research and how marketers can use this data to evolve their social media strategies in 2018 and beyond.

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Mark Zuckerberg said that he wanted to fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly!
 

Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the biggest Facebook News Feed update in years (particularly for brands).
 
Quite understandably, the future of Facebook for businesses is somewhat uncertain.
 
In episode #77, Brian & Hailley discuss the specific changes to the Facebook News Feed (helping to clarify any potential rumors).
 
They also chat about what this change to the Facebook News Feed means for marketers and brands and their social media strategies in 2018. 
 
An important episode for anyone that uses a Facebook Page to market their business!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

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Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news. 

We're excited to be back for 2018 and can't wait to share everything that's happened in the world of social media over the last two weeks. 

Hailley and Brian chat about the top mistakes businesses make on social media, Mark Zuckerberg's 2018 personal goal to "fix Facebook", our results from Twitter Promote More, and lots more!

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2018 is here and it's gearing up to be a big year in social media!

This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018.

Understanding and planning for each of these trends will help your business or brand stay on the cutting edge of social media - paving the way for massive opportunities.

Tune in to episode #75 to catch up the biggest trends!

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Covering another big week in social media marketing and news! 

Instagram has a couple of new great features for individuals and brands. 

Netflix takes their user data to a whole new level on social media. 

Facebook releases a brand new Messenger app for kids. 

And lots more! 

Join us for episode #74 as Brian & Hailley break down a big week in social media and what marketers need to know moving forward.

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What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017!

Wondering how you might be able to do the same in 2018? 

Join us for episode #73 as Hailley and Brian break down social media's top 10 posts, the data behind them, why they worked, and how marketers can repeat their success.

There's no reason why you can't be on this list next year!

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Have you ever wondered how much Facebook really knows about you? 

Or how they collect all of that detailed information? 

Or how businesses are using your data to deliver specific advertising content across platforms?

If so, you're in luck!

In episode #72, Brian & Hailley discuss everything that Facebook knows about you, how businesses are using that data, and how you can take back control of your privacy.

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There's a ton of great stuff happening in the world of social media! 

In episode #71, we're covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017. 

We'll be chatting about the $177,843 Facebook ad test, the current state of messaging, tweetstorms, and much more!

Get ready for a jam-packed show!

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More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

Stories are an incredible way to connect with your audience in fresh and authentic ways.

But creating attractive Instagram Stories can be challenging and time-consuming.

Brian and Hailley share tons of ideas and tools around how to effortlessly create beautiful Instagram Stories as well as why they're important for brands to master in 2018.

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What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn is evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms.

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Important updates in the world of social media and marketing! 

This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat with Gary Vee at the Animoto Video Summit in NYC, Snapchat data, and more. 

We'd love to hear what you think about this new style of episode on The Science of Social Media.

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Social media studies have given us great ideas to improve our social media marketing.

To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy as we head into 2018.

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There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B!

We've have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too.

Here’s everything we know about getting started and using Facebook Messenger for your social media marketing.

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One thing that often gets overlooked in a lot of social media content is a general approach to social media for businesses and entrepreneurs.

What should businesses be thinking about? What are trends that businesses can feel good about investing in?

Hosts Brian & Hailley cover successful social media for businesses & entrepreneurs. After chatting with hundreds of businesses, we've dwindled it down to 8 super important social media tips you should consider on your way to social success.

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Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy.

And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Boosted Posts or even run a full-blown Facebook advertising campaign.

Join hosts Brian and Hailley as they explore how top brands with $300K+ monthly Facebook Advertising budgets find success time and time again!

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Social media is changing.

It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

Then, we hit content shock.

There is now more content on social platforms than people can consume. If a post doesn’t look interesting or useful, people just scroll past it.

Social media is no longer a megaphone. Here's why...

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"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian

As social media managers and marketers, books have the power to open our minds to new and tremendously exciting ideas - no matter the subject.

Join us for episode #62 as we break down some of the best reads on marketing and social media, including our favorite quotes and takeaways for social media managers from each!

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Why is Facebook blue?

Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? 

Absolutely!

The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

Join us as we explore the incredible world of color and how you can evoke powerful and specific emotions in your potential customers.

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The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.

But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge to have their content seen by more people?

We explore the 7 key factors that influence the ranking and success of your content in your followers’ feed.

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Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being a top priority for marketers in 2017, we’d love to help you get ahead of this rising trend.

In episode #59, you’ll learn proven ways to consistently increase views, engagement, and shares to your Facebook videos.

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Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong.

We explore the current state of marketing and social media content and how short-term thinking only creates short-term results. Ryan Holiday dives into how we as marketers and businesses can begin to think strategically about our content and create something that lasts a lifetime or more.

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What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships?

In episode #57 of The Science of Social Media, we explore just that! We take a deep dive into the psychology of social media and why people share and like what they do online. Many of these will surprise you!

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We explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favorite tools for creating beautiful graphics and videos that we use here at Buffer.

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Noah Kagan joins us as we explore the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

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Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button?
Hashtags have the potential to be a truly valuable in your overall social media strategy. Here's what you need to know about using hashtags on social media. Including, how many, the best ones, and where to use them to help grow your social media accounts.

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We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers. But with each mistake came a ton of great learnings that helped us to improve our social media marketing results. Here are the 5 biggest social media mistakes that we've made here at Buffer and what we've learned along the way (so you don't have to make the same!)

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It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels. Here are 6 proven Instagram marketing tactics to help grow your followers and engagement starting today!

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Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that helps to convert loyal social media fans into customers. Ian has been using the PRISM funnel to help businesses of all shapes and sizes build valuable relationships and convert customers on social media for several years, and we're hopeful that this system will help yours, too.

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Does the concept of social media benchmarking and ROI feel rather enormous? You're not alone! That's exactly what inspired this "delightfully short" guide to social media benchmarking and ROI and made it all the more fun and challenging to record. Discover the four benchmarks that are considered industry-standard and how you can apply them to your own brand or business.

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Follower count is one of those metrics that has tons of meaning - both for the confidence of the social media manager and for the distribution of the content you share. If you want to grow your followers, there are tons of useful tips to try. In episode #49 of The Science of Social Media, we explore some key learnings we've drummed up about how to get that first initial batch of followers on some of the major social media networks.

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Over the past year our Facebook organic reach and engagement were on a steady decline. We needed to make a change! In episode #48 of The Science of Social Media, we explore the change we made to our Facebook strategy and the eye-opening (and awesome) results that ensued. This episode is perfect for anyone looking to improve their Facebook marketing performance.

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Paul Jarvis - one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur - has written 4 critically acclaimed books, built several software companies, and has taught more 10,000 students through his online courses. He also hosts two podcasts of his own. Paul shares the secret sauce to social media success and why it's within reach for all marketers, brands, influencers and companies.

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In this very special episode, Buffer co-host Brian Peters chats about how change is inevitable in both social media and marketing and why it's important for marketers to adapt with the changing times.

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Looking for new and exciting ways to use Facebook to reach fans and grow engagement? Join Hosts Hailley Griffis and Brian Peters as they explore and share 10 little-known Facebook marketing hacks and features that you may not have used before. Everything from Facebook "Pages to Watch" to installing and utilizing the Facebook Pixel on your website is included in this jam-packed episode!

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Classpass is one of the fastest-growing "all-in-one membership" startups out there today. Part of the reason is due to their useful (and awesome) product and part of it is due to their incredibly successful Facebook ads strategy. From managing their six-figure budget to coordinating more than 500 Facebook ads at any given time, Mary knows the ins-and-outs of what it takes to run a thriving Facebook ads strategy.

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Hosts Hailley and Brian explore 11 proven ways to use Buffer to get the most out of your social media marketing. From user generated content to video marketing to the Buffer app for iOS & Android, this episode is packed with behind-the-scenes insights into how we use Buffer... at Buffer! Utilizing each one of these features has helped us to grow our social media audience size and engagement by more than 155% in one year. Today, we hope to help you do the same.

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Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet. And so we asked her: Is it possible to create the perfect Facebook ad?
Today we're excited to be exploring the 5 key elements that help to create Facebook ads that really work for your brand and business.

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Marie Forleo shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you're just starting out on social media or you've been using social media for years, you'll learn the best-practices that thousands of businesses have used to succeed online.

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Branden Harvey has built an audience of more than 120K on social media by telling stories of good in the world. Focusing on making a positive impact has allowed him to work with some of today's most innovative companies and has earned him features in Forbes, The Huffington Post, Elite Daily, WIRED, and Fortune. Branden shares some actionable insights into why telling stories of good on social media has been such a powerful tool for change.

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Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - which has led to major social media growth. Their Twitter account alone has grown by more than 200,000 followers in just one year - gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way.

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Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It all starts with an understanding of what your customers are looking for online and overdelivering on value through content and customer service. Jay shares the challenges that marketers are facing today and the 4 ways they can fix their broken content marketing and social media programs.

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Join hosts Hailley and Brian as they break down one of the largest square video studies to date. This study (complete with research) explores how square video performs vs. landscape video and why marketers should consider adding square video to their marketing tactics. This is a great video marketing episode for those looking to improve their game!

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Clair Byrd - Director of Competitive Marketing at Twilio - has become one of the most successful and forward-thinking marketers in Silicon Valley. Clair shares the incredible story of how she went from cook to marketing superstar - working on some of the coolest projects in the industry. Clair breaks down step-by-step how she approaches marketing and how every single move she makes is a risky, but important decision.

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Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video.

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Candice Galek - CEO and founder of Bikini Luxe (one of the world's largest and most successful online swimwear collections) - has seen first-hand how powerful LinkedIn marketing can be for both monetization and growth of a business. We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, building her business.

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Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account. This episode is part of our brand new Buffer "Minisode" series - Where we share 5 or more social media tips in 10 minutes or less.

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Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they're important for marketers to understand. Michael also details out specific social media tactics and strategies marketers and businesses can implement to help use algorithms in their favor.

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Breaking down the 5 most important things you can do to begin to build your personal brand online. And why it's important for both your personal and professional life. This episode covers everything you need to know about creating an expert personal brand no matter what industry you're in.

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Bustle, with more than 1.4M followers on Instagram alone, is leading the way in Instagram Stories marketing. Everyday thousands of people tune into their Stories to watch one of the many fun, entertaining, and educational series that the Bustle team puts together. Covering how you can create simple, yet beautiful and engaging Instagram Stories that will help to grow your account and "wow" your audience.

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