Smash Notes
The Science of Social Media
Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something…
Most-covered episodes
Episodes
-
![]()
How to Turn Fans and Customers Into Brand Champions in 2019
-
![]()
How to Build an Audience on Twitter (with Matthew Kobach)
-
![]()
Allyship and Anti-Racism on Social Media
-
![]()
No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19
-
![]()
How Local Businesses Can Crush It on Social (and Keep Customers Coming Back... Without Spending a Dime)
-
![]()
Measuring Social Media Success Using Data
-
![]()
How to Sell More Online
-
![]()
Inside Buffer's Formula for Customer Engagement on Social Media
-
![]()
How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day
-
![]()
Adapt and Thrive — Social Media Advice to Get You Through (Part Two)
-
![]()
Adapt and Thrive — Social Media Advice to Get You Through (Part One)
-
![]()
Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)
-
![]()
What’s Next for Instagram? New Strategies to Make Your Brand Stand Out
-
![]()
How a VP of Marketing Looks at Social Media Metrics
-
![]()
Social Media Management in Times of Crisis
-
![]()
Encore: Inside the Facebook Ads of Your Competitors
-
![]()
Encore: a Crash Course in Microcopy for Social Media Captions
-
![]()
Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine
-
![]()
Find the Best Times to Post on Social Media
-
![]()
How to discover what works: Our guide to social media experiments
-
![]()
How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)
-
![]()
11 Thumb-Stopping Instagram Stories Design Tips
-
![]()
How Brands Can Leverage Pinterest to Make Sales
-
![]()
Encore: the 7 Important Skills You Need to Be a Successful Social Media Marketer
-
![]()
Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
-
![]()
Introducing: Breaking Brand, Episode One
-
![]()
The Best Instagram Stories of 2019
-
![]()
Why social commerce will rule social media in 2020
-
![]()
The Complete, Actionable Guide to Marketing Personas
-
![]()
Brand Secrets for Standing Out in a Crowded World
-
![]()
BFCM: Last-Minute Black Friday + Cyber Monday Marketing Ideas for Social Media
-
![]()
A Crash Course in Building Custom Audiences for Your Social Media Ads
-
![]()
Bonus: Introducing Buffer’s new podcast series 'Breaking Brand'
-
![]()
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
-
![]()
The Keys to Epic Engagement on Social Media
-
![]()
News Roundup: the Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More
-
![]()
How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)
-
![]()
The Science Behind the Best Instagram Bios
-
![]()
How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros
-
![]()
Inside the Facebook Ads of Your Competitors: How to Research, What to Learn
-
![]()
Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best
-
![]()
Magical Ways to Measure Social Media Attribution
-
![]()
How to Find a Fantastic Agency to Help With Your Social Media Marketing
-
![]()
A Crash Course in Microcopy for Social Media Captions
-
![]()
Reddit Marketing Strategies for Those Who Don't Have Time for Reddit Marketing
-
![]()
How to Get the Very Most out of Buffer (Tips From the Team)
-
![]()
Grade Your Marketing for Free With These 10+ Tools
-
![]()
Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today
-
![]()
Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App
-
![]()
The Best New Pinterest Marketing Strategies Working Today
-
![]()
8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
-
![]()
How tentree created a record-breaking Instagram campaign
-
![]()
Need a Chatbot Marketing Strategy? We've Got You Covered
-
![]()
Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine
-
![]()
The Most Essential (and Surprising) Social Media Statistics and Facts of 2019
-
![]()
Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media
-
![]()
What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs
-
![]()
The 7 Important Skills You Need to Be a Successful Social Media Marketer
-
![]()
Why Brands are Turning to Spotify as the Next Big Social Platform
-
![]()
How to Get (Real!) Followers on Social Media in 2019
-
![]()
Why Isn't Anyone Talking About Live Video Anymore? the Current State of Live
-
![]()
(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement
-
![]()
6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity
-
![]()
8 Unexpected Marketing Lessons from History’s Most Influential Leaders
-
![]()
(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar
-
![]()
The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement
-
![]()
9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)
-
![]()
7 Easy Ways to Improve Your Retargeting Ad Campaigns
-
![]()
Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out
-
![]()
How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)
-
![]()
The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019
-
![]()
How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth
-
![]()
The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals
-
![]()
6 Powerful Psychological Biases and How They Influencer Human Behavior Online
-
![]()
The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube’s Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More!
-
![]()
What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)
-
![]()
5 Data-Backed Social Media Marketing Trends You Need to Know for 2019
-
![]()
(SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level
-
![]()
13 Social Media Experts Share Their Biggest Piece of Marketing Advice
-
![]()
How to Use Video Content to Raise Brand Awareness and Sell Your Product
-
![]()
A Marketer's Guide to Decoding Social Media Algorithms in 2019
-
![]()
We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Research)
-
![]()
Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content
-
![]()
Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)
-
![]()
7 Invaluable Marketing Skills That Help Top Teams Produce Consistently Great Content
-
![]()
9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)
-
![]()
How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!
-
![]()
Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI
-
![]()
Neuromarketing: Surprising Facts Businesses and Marketers Should Know
-
![]()
Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!
-
![]()
How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!
-
![]()
How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks
-
![]()
5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster
-
![]()
A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!
-
![]()
We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
-
![]()
Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!
-
![]()
7 Psychology Facts That All Social Media Marketers Should Know
-
![]()
Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!
-
![]()
6 Old School Marketing Tactics That Still Work on Social Media
-
![]()
752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!
-
![]()
How to Sell Your Product or Service on Instagram Like the Pros
-
![]()
A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI
-
![]()
Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide
-
![]()
One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show
-
![]()
99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)
-
![]()
98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)
-
![]()
97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs
-
![]()
96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!
-
![]()
95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days
-
![]()
94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know
-
![]()
93: Facebook F8 Recap: the Biggest Announcements Marketers Need to Know & Why They’re Important
-
![]()
92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!
-
![]()
91: Your Personal Brand: Why It's the Most Important Career Asset You Own
-
![]()
90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today
-
![]()
89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!
-
![]()
88: the 10 Top New Social Media Tools to Try in 2018 for Marketers
-
![]()
87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!
-
![]()
86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)
-
![]()
85: 6 Rules for Great Storytelling & Why Stories Are Your Most Important Social Media Asset
-
![]()
84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)
-
![]()
83: The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands
-
![]()
82: Habits of Successful Marketers, the Science of Confidence in Leadership, Why We're Always Learning, and More!
-
![]()
81: the New Facebook Algorithm: Secrets Behind How It Works & What You Can Do to Succeed
-
![]()
80: Is The News Feed Gone Forever?, Instagram’s Exciting API Change, Paying For Social Media Followers, and More!
-
![]()
79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement
-
![]()
78: State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights
-
![]()
77: Big Changes to the Facebook News Feed: What to Know & How It Will Affect Your Strategy
-
![]()
76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants to Fix Facebook, Our Results With Twitter Promote Mode, & More!
-
![]()
75: the 5 Biggest Social Media Trends for 2018 & What They Mean for You
-
![]()
74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger for Kids, & More!
-
![]()
73: Social Media's Top 10 Posts of 2017 & Why They Worked
-
![]()
72: What Does Facebook Know About You? the Truth Behind All That Data
-
![]()
71: the $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!
-
![]()
70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands
-
![]()
69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018
-
![]()
68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!
-
![]()
67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer
-
![]()
66: Creative Facebook Messenger Marketing Strategies You Can Try Today
-
![]()
65: 8 Tips to Quickly Master Social Media for Businesses & Entrepreneurs
-
![]()
64: The 15-Minute Experts Guide to Facebook Advertising
-
![]()
63: Why We Think Social Media Is for Branding & Engagement, Not Traffic or Revenue
-
![]()
62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great
-
![]()
61: Why Facebook Is Blue - the Science of Colors in Marketing & Social Media
-
![]()
60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]
-
![]()
59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
-
![]()
58: Creating Truly Remarkable Marketing & Social Media Content That Lasts
-
![]()
57: 7 Surprising Facts Behind Why People Like, Comment, and Share on Social Media
-
![]()
56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them
-
![]()
55: 5 Exciting Social Media and Marketing Trends to Know in 2017
-
![]()
54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them
-
![]()
53: Our 5 Biggest Social Media Mistakes and What We Learned
-
![]()
52: 6 Proven Instagram Marketing Tactics to Grow Followers Engagement
-
![]()
51: The 20-Minute Social Media (PRISM) Sales Playbook for Marketers
-
![]()
50: A Delightfully Short Guide to Social Media Benchmarks & ROI
-
![]()
49: How to Get Your First 1,000 Followers on Every Major Social Media Network
-
![]()
48: a Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement
-
![]()
47: on Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis
-
![]()
46: Change is Inevitable: How Will You Adapt on Social Media and in Marketing?
-
![]()
45: 10 Little-Known Facebook Marketing Hacks You Can Try Today
-
![]()
44: Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass - Mary Rykaczewski
-
![]()
43: 11 Ways to Improve Your Social Media Marketing Using Buffer
-
![]()
42: 5 Key Elements of the Perfect Facebook Ad - Molly Pittman
-
![]()
41: Social Media for Small Businesses: Less Is More - Marie Forleo
-
![]()
40: Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey
-
![]()
39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale
-
![]()
38: the 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer
-
![]()
37: Why Marketers & Brands Should Be Using Square Video on Social Media
-
![]()
36: Risk for Reward: Why Calculated Risk Is Critical for Designing Your Career in Marketing - Clair Byrd
-
![]()
35: How TechCrunch Approaches Video Marketing & Trends to Watch for in Video
-
![]()
34: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek
-
![]()
33: 15 Hidden Instagram Marketing Hacks That You Can Try Today
-
![]()
32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner
-
![]()
31: 5 Important Steps to Building Your Personal Brand Online - Minisode
-
![]()
30: Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell
Missing an episode? Request notes