The Science of Social Media on Smash Notes

The Science of Social Media

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

Episode notes last updated on September 15, 2019 04:27


Recently updated notes

How to Turn Fans and Customers Into Brand Champions in 2019
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Brand Secrets for Standing Out in a Crowded World
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BFCM: Last-Minute Black Friday + Cyber Monday Marketing Ideas for Social Media
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A Crash Course in Building Custom Audiences for Your Social Media Ads
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Bonus: Introducing Buffer’s new podcast series 'Breaking Brand'
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9 Social Media Goals You Can Set for Your Business (and How to Track Them)
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The Keys to Epic Engagement on Social Media
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News Roundup: The Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More
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How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)
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The Science Behind the Best Instagram Bios
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​​How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros
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Inside the Facebook Ads of Your Competitors: How to Research, What to Learn
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Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best
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Magical Ways to Measure Social Media Attribution
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How to Find a Fantastic Agency to Help With Your Social Media Marketing
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A Crash Course in Microcopy for Social Media Captions
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Reddit Marketing Strategies for Those Who Don't Have Time for Reddit Marketing
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How to Get the Very Most out of Buffer (Tips From the Team)
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Grade Your Marketing for Free With These 10+ Tools
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Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today
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Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App
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The Best New Pinterest Marketing Strategies Working Today
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8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
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How tentree created a record-breaking Instagram campaign
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Need a Chatbot Marketing Strategy? We've Got You Covered
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Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine
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The Most Essential (and Surprising) Social Media Statistics and Facts of 2019
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Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media
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What If Instagram Got Rid Of Likes? Plus Even More Social Media What Ifs
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The 7 Important Skills You Need to Be a Successful Social Media Marketer
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Why Brands are Turning to Spotify as the Next Big Social Platform
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How to Get (Real!) Followers on Social Media in 2019
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Why Isn't Anyone Talking About Live Video Anymore? The Current State of Live
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(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement
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6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity
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8 Unexpected Marketing Lessons from History’s Most Influential Leaders
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(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar
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The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement
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9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)
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7 Easy Ways to Improve Your Retargeting Ad Campaigns
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Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out
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How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)
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The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019
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How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth
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The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals
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6 Powerful Psychological Biases And How They Influencer Human Behavior Online
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The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube’s Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More!
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What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)
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5 Data-Backed Social Media Marketing Trends You Need to Know for 2019
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(SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level
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13 Social Media Experts Share Their Biggest Piece of Marketing Advice
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How to Use Video Content to Raise Brand Awareness and Sell Your Product
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A Marketer's Guide to Decoding Social Media Algorithms in 2019
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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Research)
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Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content
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Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)
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7 Invaluable Marketing Skills That Help Top Teams Produce Consistently Great Content
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9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)
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How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!
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Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI
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Neuromarketing: Surprising Facts Businesses and Marketers Should Know
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Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!
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How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!
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How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks
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5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster
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A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!
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We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
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Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!
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7 Psychology Facts That All Social Media Marketers Should Know
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Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!
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6 Old School Marketing Tactics That Still Work on Social Media
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752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!
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How to Sell Your Product or Service on Instagram Like the Pros
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A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI
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Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide
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One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show
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99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)
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98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)
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97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs
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96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!
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95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days
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94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know
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93: Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important
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92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!
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91: Your Personal Brand: Why It's The Most Important Career Asset You Own
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90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today
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89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!
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88: The 10 Top New Social Media Tools to Try in 2018 for Marketers
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87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!
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86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)
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85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset
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84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)
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83: The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands
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82: Habits of Successful Marketers, The Science of Confidence in Leadership, Why We're Always Learning, and More!
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81: The New Facebook Algorithm: Secrets Behind How It Works & What You Can Do To Succeed
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80: Is The News Feed Gone Forever?, Instagram’s Exciting API Change, Paying For Social Media Followers, and More!
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79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement
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78: State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights
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77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy
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76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More!
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75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You
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74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More!
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73: Social Media's Top 10 Posts of 2017 & Why They Worked
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72: What Does Facebook Know About You? The Truth Behind All That Data
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71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!
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70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands
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69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018
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68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!
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67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer
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66: Creative Facebook Messenger Marketing Strategies You Can Try Today
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65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs
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64: The 15-Minute Experts Guide to Facebook Advertising
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63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue
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62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great
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61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media
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60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]
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59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
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58: Creating Truly Remarkable Marketing & Social Media Content That Lasts
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57: 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media
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56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them
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55: 5 Exciting Social Media and Marketing Trends to Know in 2017
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54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them
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53: Our 5 Biggest Social Media Mistakes and What We Learned
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52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement
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51: The 20-Minute Social Media (PRISM) Sales Playbook for Marketers
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50: A Delightfully Short Guide to Social Media Benchmarks & ROI
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49: How to Get Your First 1,000 Followers on Every Major Social Media Network
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48: A Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement
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47: On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis
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46: Change is Inevitable: How Will You Adapt on Social Media and in Marketing?
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45: 10 Little-Known Facebook Marketing Hacks You Can Try Today
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44: Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass - Mary Rykaczewski
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43: 11 Ways to Improve Your Social Media Marketing Using Buffer
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42: 5 Key Elements of the Perfect Facebook Ad - Molly Pittman
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41: Social Media for Small Businesses: Less Is More - Marie Forleo
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40: Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey
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39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale
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38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer
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37: Why Marketers & Brands Should Be Using Square Video On Social Media
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36: Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd
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35: How TechCrunch Approaches Video Marketing & Trends to Watch for in Video
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34: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek
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33: 15 Hidden Instagram Marketing Hacks That You Can Try Today
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32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner
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31: 5 Important Steps to Building Your Personal Brand Online - Minisode
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30: Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell
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