The Science of Social Media

50: A Delightfully Short Guide to Social Media Benchmarks & ROI

Does the concept of social media benchmarking and ROI feel rather enormous? You're not alone! That's exactly what inspired this "delightfully short" guide to social media benchmarking and ROI and made it all the more fun and challenging to record. Discover the four benchmarks that are considered industry-standard and how you can apply them to your own…