The Science of Social Media

How to Turn Fans and Customers Into Brand Champions in 2019

A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere! One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base. Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by…

Notes

• ▶ How Does Social Media Engagement Affect Marketing at 1:08
• ▶ How Does Wendys Masterfully Use Social Media To Grow Brand Value at 1:50
• ▶ How Do You Turn Customers Into Brand Advocates at 2:32
• ▶ How To Connect And Stay Up-to-date With Social Media Influencers For Free at 3:53
• ▶ How And Why Do You Structure A Social Media Campaign For Your Brand at 6:28
• ▶ What Is Key To Remember When Working With A Brand Ambassador at 7:42
• ▶ How Do You Keep Brand Influencers Motivated at 8:23