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Should you try multiple ideas if your current one isn't working?

If your current idea isn't working, you could definitely try a new idea, but Hiten suggests that does the two ideas in parallel is disservice to both you, and the company. If you think the old idea is not work, then stop working on it completely and go do the new one, or rethink the old idea, and figure out a way to make it successful.

Once a found moved on to a new idea, the old one is dead anyway, so there is no point in artificially keeping multiple businesses alive.