In this episode, Steli and Hiten discuss the strategies and knowledge needed to utilize email marketing in the most effective way possible for your business campaign. Listen and learn as Steli and Hiten discuss the advantages of email marketing, the content and frequency of a strong, marketing email, and how to test your headlines to turn those “opens” into conversions.
Time Stamped Show Notes:
00:44 – In Episode 14, Startup Chat talked about the “cold email”
01:00 – Today’s episode is focused on email marketing
02:18 – “Email is a wonderful marketing channel”
02:27 – You can control every aspect of your email marketing
02:55 – Email marketing should be tested by yourself
03:23 – Email marketing is not for the “teenager” market
03:49 – Most SaaS businesses are not sending enough emails
04:30 – Email is considered similar to pop-ups
05:18 – Reasons why customers give you their emails
05:47 – Tactics you can use with your customers’ emails
06:37 – One of the biggest mistake you can commit is to have an email list and do nothing with it
07:40 – One of the most effective popups is the “exit intent popup” that appears when someone tries to leave your web page
08:10 – An “exit intent popup” is not intrusive and does not annoy people
08:20 – People who have been in your email list for a long time will have less engagement, thus the need for new emails
09:57 – Start increasing your volume and send them 2 or 3 times a week
10:30 – Send the email the same time you post on your social media channels
11:10 – Send an email update once a week
11:49 – Customers need to know that you’re improving your product
12:04 – Customers want to know that you are looking after them
12:38 – When people cancel a product, they would usually compare your product to others
14:35 – “The rule of thumb is that you’re looking for 100 conversions per variation”
14:45 – If you have 1000 people in your email list and a 20% open rate, there are 200 people opening your email
15:30 – Do A/B testing with different subject lines and check which ones work best
16:25 – If you have 5000 email subscribers and have a 10% open rate, this equates to 500 people opening your email—you can A/B test 3 to 4 subject lines with that number of people
16:50 – Make sure the subject lines are distinct and you’re only changing one or two lines per variation
17:23 – When your open rate is high, make sure to start A/B testing to get a much higher open rate
17:55 – Bit.ly/CultureGood
18:58 – Email is an ongoing conversation
19:13 – Make sure you are building a relationship with your clients
20:35 – If you dehumanized your email, people will not engage with it
21:33 – “Write like a human being to a human being”
3 Key Points:
Email is one of the BEST tools that you’re just NOT utilizing enough. 2.
The rule of thumb is that you’re looking for 100 conversions per variation.
Build a relationship with your customers through email—consider it an ongoing conversation.
Startup Chat: Episode 14 – Cold Email
Bit.ly/CultureGood – Shows a good example of email marketing
Steli Efti: Hey, everyone. This is Steli Efti.
Hiten Shah: And this is Hiten Shah.
Steli Efti: In today’s episode, we’re going to talk about email marketing. So how to think about utilizing email, sending emails, what type of emails to send as part of your overall marketing strategy. We did an episode prior on email. It was more kind of cold emails more from a sales perspective. That was episode 14. Wow, I didn’t realize it was that early. But if you want to check out the cold email episode Hiten and I recorded, just Google Startup Chat, Episode 14. You’ll find it. But today,