The Startup Chat with Steli and Hiten on Smash Notes

The Startup Chat with Steli and Hiten podcast.

December 31, 2019

Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.



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In this episode, Steli and Hiten discuss the truth behind the sales and marketing tactics that have supposedly “died” in 2016. Steli and Hiten will provide a more balanced approach to understanding how to interpret the surge of advice that comes at the end of the year regarding sales strategies. Listen to see if these dying tactics and strategies are, in fact, labelled redundant for the coming year or if you are falling victim to yet another clickbait.  


Time Stamped Show Notes:


00:37 – Steli and Hiten open today’s show

00:50 – There is a surge of content that discusses what tactics are dead and won’t work in the new year

02:12 – “Too much rushing into judging things being amazing in the future”

02:22 – Hiten shares his experience at a SaaS conference

02:50 – A speaker at the conference said, “Content marketing is dead”

03:24 – Hiten disagreed with the speaker

04:21 – Things are evolving and changing

05:00 – The benefit of content marketing is that you build your brand on your terms

05:42 – Content marketing helps you build an audience

05:51 – People may even say social media is dead this year which is ridiculous

06:02 – If social media sites are dead, Whale, a new social media app will be dead on arrival

06:52 – A tactic or a strategy can’t be dead

07:10 – Saying something is dead is a catchy headline

07:45 – Google “cold calling is dead” and you’ll find out that every year “it died”

09:01 – Thousands of articles are writing that cold calling is dead

09:56 – Headlines are used as clickbait

10:51 – Everything depends on who you are, how you do it, and who you’re doing it for

11:45 – More experienced people won’t believe these headlines

12:06 – For people looking for guidance, these articles might decrease chances of success

13:16 – A lot of people come to their own conclusions

14:44 – This year’s content marketing was more successful than last year’s

15:47 – Hiten advises to find an alternative viewpoint

17:10 – If marketing options are more numerous than ever, why would you stop experimenting if the option matches your audience?

18:11 – In the beginning, content marketing is one of the easiest tools you have

18:42 – Most writing is NOT balanced but shares the opinion of the writer

18:56 – Find those alternative views

20:08 – Have a framework that asks, “What do our customers care about?”

20:32 – Your tactics might change over time but the framework stays the same


3 Key Points:


Things constantly evolve and change, but nothing really “dies”.

Click bait headlines can often mislead people looking for help; therefore, consider a variety of alternative views.

If a marketing strategy is working for you and your audience, do NOT be discouraged by what people say is or is not effective.  


The post 165: Sales & Marketing Tactics that Died in 2016 appeared first on The Startup Chat with Steli & Hiten.

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