The Startup Chat with Steli and Hiten on Smash Notes

The Startup Chat with Steli and Hiten podcast.

Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.

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In this episode, Steli and Hiten go through more website teardowns. Steli and Hiten comment on five different websites and give their take on what they are doing right and what needs to be improved. Tune in to find out the importance of being clear in communicating the value of your product or service and who you are targeting in the first few moments spent on your landing page.

Time Stamped Show Notes:

00:04 – Today’s episode is about website teardowns

00:39 – The first website is Timr

01:08 – Steli is unsure about who the target audience is

02:13 – Hiten comments that most of the problems are in the copy

03:35 – The next website is Better Proposals

04:08 – The site expresses who their market is

04:30 – Hiten does not like the word “simplified” because nobody knows what it really means

05:14 – Hiten suggests that it is better to be more specific, rather than use the word “simple”

05:56 – The buttons are very generic

06:16 – The button should give an idea of what the product does

06:50 – The bottom part of the page looks cheap compared to the top part, which is clean

07:20 – Overall, the site is good

07:46 – The two buttons on the homepage offer a free plan and paid plan

08:38 – Hiten suggests to just use one button to avoid confusion  

09:03 – Steli and Hiten move on to Squad Fusion

09:58 – Steli says the logo looks outdated

10:57 – The homepage does a good job in telling what they are about, but the funnel might be missing

11:48 – Hiten advises that the demo form should be on the homepage

 12:30 – The next website discussed is Venture Storm

12:45 – The value prop at the top is great

13:15 – The switch in voices might be difficult to understand

13:44 – Separate the buttons instead of using a drop-down menu in the signup page

14:20 – In the developer signup page, it should speak to the developer

14:42 – Hiten advises to personalize the headline for startups and developers

15:32 – Steli’s first impression is that the site is for freelancers

16:13 – Steli is confused about what he is paying for

16:45 – The “featured in” section is ugly and is an image, so it cannot be clicked

17:13 – Steli feels the website is poorly made; therefore, he cannot trust them

17:51 – Steli and Hiten discuss My Show Notes

18:08 – The catch phrase is poorly written

18:53 – The site is clean

19:30 – Steli is looking for samples of their work

20:03 – There is no timeline on what they mean by “fast”

20:14 – Nothing happens when the pricing button is clicked

20:22 – Hiten explains the pricing will be sent when you input your email address

20:53 – It was written on the copy under the pricing button

21:12 – The copy is not solid and it makes them unaligned with what they are offering

21:43 – Join the private email list to get more website teardowns and exclusive episodes  

3 Key Points:

The copy is an important aspect of your website and deserves your attention.

The buttons should be able to show what service or product you are offering.

Your website expresses your credibility, so be sure your website is done right.


Steli: Hey everybody, this is Steli .



Hiten: And this is Hiten . Today on the startup chat, we're gonna do some more tear downs. And Steli's gonna start, but what I'm finding interesting about this one is it's in German.



Steli: Oh shit. Do you see the German? I have the slash EN, which is English. So I see the English version for this.



Hiten: Oh wow. Awesome.



Steli: Yeah.



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