The Startup Chat with Steli and Hiten

208: What to Do When Your First Customer Cancels / Churns?

When a frog is placed in boiling water, it quickly jumps out because it has felt the heat. But, when it is placed in the water before it is boiling, the frog adjusts to the heat and it is too late before it realizes that it is boiling. This holds true for entrepreneurs who focus on customer acquisition and NOT on their retention and churn. You need to…