The Startup Chat with Steli and Hiten on Smash Notes

The Startup Chat with Steli and Hiten podcast.

December 31, 2019

Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.



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In today’s episode, Steli and Hiten discuss the need to start a blog. Hiten is often asked if it’s wise to start a blog and how to begin the process. Blogging can generate an online presence for one’s products and services, but does that mean it will benefit every kind of business? Steli and Hiten address this question and more. Tune-in to find out if you’re cut out for creating a blog and the scenarios for which a blog may not be worth it for you.

Time Stamped Show Notes:


00:26 – Today’s topic: the need to start a blog

01:18 – “You don’t need to have a blog”

01:25 – Hiten believes that everyone thinks they need to have a blog because everyone else is blogging

01:47 – People build their products’ online presence via a blog

02:07 – There is also potential Google search traffic they can get from their blog posts

02:56 – Steli started their blog in 2013

03:43 – If you can write one post a week to build your brand, then you can create a blog

04:10 – If you see the SEO opportunity from Google search traffic, then you should definitely go for it—just remember, it takes time

04:45 – There are other options available aside from having a blog

05:00 – Not everyone needs a blog


05:16 – “Most blogs just suck”


05:35 – Steli thinks that if you start your blog from a brand perspective, you can get the SEO benefits over the long-term


05:58 – They don’t really need to create compelling content, just something for Google to read certain keywords


07:08 – Fundamentally, people start their blog because of the benefits of the blog, but they miss out on writing something others would really want to read

07:40 –  There are blogs out there that only exist for the SEO

08:20 – If your blog stands out, you can build your blog faster and get more organic followers and readers

08:57 – Some of Steli’s blogs are evergreen that are still driving organic traffic up until now


09:24 – Generating traffic for your blog is an incremental thing


09:41 – The hardest part of starting a blog is keeping it going (being consistent with your posts)


10:30 – There’s NO quick success for blogging


11:05 – For starting a blog, check out Episode 68 as a reference

12:30 – Blogging is the MVP for Steli

12:40 – If you have started a blog, ask people for their feedback on how to improve it

13:20 – If you’re not excited about having a blog, then it’s not for you

13:48 – Leave a review and rating for Startup Chat


3 Key Points:


Blogging isn’t for everyone—if you’re not excited about it and can’t commit to its growth, just don’t do it.

Most blogs aim to rank high in Google search traffic. This makes their brand or service known in the online world.

Blogging is a long-term play for marketing—you need to commit to it and expect at least 6 months of time to see any traction.


The post 253: Should You Blog? appeared first on The Startup Chat with Steli & Hiten.

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