283: How To Create A Good Email Newsletter
Today on The Startup Chat, Steli and Hiten talk about email newsletters and why it’s important to your startup.
In this day and age of social media, does email marketing still work? According to Steli and Hiten, the answer is yes and if you’re not sending out newsletters in your startup, you are missing out on a huge opportunity to connect with your audience and grow your business.
In this episode, Steli and Hiten talk about newsletters, the value of them and why you should be emailing your mailing list consistently and much more.
Time Stamped Show Notes:
00:00 - About today’s topic.
00:28 - Why we’re talking about today’s topic.
01:14 - Steli talks about one of his favorite Hiten Shaw quotes.
01:45 - Hiten talks about what great email is and tools you can use.
05:19 - Steli dives into what one-to-many emailing is.
07:41 - How to do newsletters the right way.
11:06 - Hiten gives a great tip on how to improve your email.
12:13 - Steli talks about how you should consume the emails that you receive.
14:00 - How to improve the content of the emails you send.
15:17 - Why editing helps take your emails from good to great.
18:31 - Hiten suggests how you can improve your emails if you’re struggling and putting in the work.
Good email is dead, great email more alive than ever.
If you write great email, you’re gonna be crushing it.
Learn how to tell a great story.
Steli Efti: Hey everybody this is Steli Efti.
Hiten Shah: And this is Hiten Shah and today, on the startup chat, we're actually gonna talk about one of the most boring topics out there. And that topic is email. Were not talking about the Gmail you use, and the emails coming in your inbox, although we kinda are. We're talking about the emails that you actually send.
Steli Efti: Yeah
Hiten Shah: And this is like, whatever you would call a newsletter. We've talked about this thing in the past about the value of them and things like that, today's episode we actually want to double down, dig in deeper and talk more about kind of where we are at right now. You know and answer the stupid question, which is does email still work? Which I think we've answered before but I wanted to start a little light-weight. Yes, email does work. Yes, if you are a business of any kind, you should be emailing people.
Steli Efti: Boom. And then, I will double click on one of my favorite all time Hiten Shah quotes on the topic of email, which was, so good email, people say email is dead and all that crap, good email might be in trouble, great email is more well in the life today than ever before. If you write great email your going to be crushing it for your business.
Hiten Shah: Good email is dead.
Steli Efti: There you go.
Hiten Shah: Great email is more alive than ever.
Steli Efti: Boom.
Hiten Shah: Just to paraphrase a little differently, I don't remember how I said it, thank you for that reminder. I almost forgot I said that. I don't think we talked about what great email is. Did we?
Steli Efti: Let's talk about it.
Hiten Shah: Okay. So well one, great email is using a great email tool. Let's just start there.
Steli Efti: Alright.
Hiten Shah: I know there are a lot of them out them, and we don't really necessarily promote one or another, but I am going to speak about it for a few seconds. There are tools like MailChimp. MailChimp is actually a very good tool. I do use it.