The Startup Chat with Steli and Hiten on Smash Notes

The Startup Chat with Steli and Hiten podcast.

December 31, 2019

Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.

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In today’s episode of The Startup Chat, Steli and Hiten talk about user testing. They lay out the steps for how to do user testing for your product, your startup and your market.  

The purpose of user testing is to collect data to show ease of use, user satisfaction and highlight any issues on your interface. With the results of these tests you can optimize your interface to  deliver an exceptional experience to your audience.

It is difficult to predict the success of your designs if you don't test them. If your product can help people achieve their goals easily then you will find yourself on the road to success. They will interact with it and share it with others. Testing is not just an important step in the creation process, it is an imperative one.

Tune into this week’s episode of The Startup Chat to learn about user testing and why it is a required step in your creation process. They also share how to get started with user testing and offer you support to get you started. As well as Steli and Hiten’s gold nuggets for how to use user testing to get a head start over your competitors.

Time Stamped Show Notes:

00:50 Introducing User Testing.

01:46 Services you can use for user testing.

02:18 How to get a free full guide on user testing.

02:48 How to use user testing on your competitors.

04:25  Learn about the setup process.

05:28 What are the weaknesses of user testing?.

06:01 Top reasons to do user testing.

07:22 Launching vs Testing.

08:00 How to get a headstart.

10:20 Make a commitment to your success.

3 Key Points:

Within an hour we had videos with people spending 6-10 minutes telling us about their experience.

The barrier to people doing user testing is that they don’t want to spend the time.

These are people getting paid to tell you where you suck, it’s like having a trainer.



Steli Efti: Hey, everybody. This is Steli Efti.



Hiten Shah: And this is Hiten Shah. Today on the Startup Chat, based on Steli's request-



Steli Efti: Yes.



Hiten Shah: What are we going to talk about Steli?



Steli Efti: We are going to talk to the master of user testing. You know? Recent black belt, if I'm correctly informed, in use testing on how the fuck to do user testing for your startup your product and your market. So Hiten, I know that there was a time where you probably didn't do a lot of user testing, like actually paying strangers, or taking strangers, putting them in front of your product, having them click around and try to use the product, and then express their opinions, their confusions, and their experience so you have more data on what works and what doesn't work with your product. There was a time you probably didn't do much of that. Recently, you have done a shit ton of that. Like, you've done a tremendous amount of user testing. So, I just wanna tap into that black level mastery of yours, and take some of those golden nuggets that you've acquired in terms of your learnings, share it with everybody that's listening to us.



Hiten Shah: Yeah. Absolutely. I could write a lot on this, and I already have. I could say a lot on this, but what I really believe is that there's basic building blocks to everything, no matter how complicated or daunting it seems at first. Through practice, you find those basic building blocks, and then it's just on and you build from there. So basically, with user testing, we use all the time. It is the tool to use. We also use for certain types of user tests. So there's these two tools. Everyone asks me what the fuck do I use to do user testing if I'm gonna do it. I also get a lot of people who ask me, "I can't do this myself.

Key points in this episode

In this episode

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