The Startup Chat with Steli and Hiten on Smash Notes

The Startup Chat with Steli and Hiten podcast.

December 31, 2019

Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.

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In today’s episode of The Startup Chat, Steli and Hiten talk about persistence and how it can benefit your life. They introduce us to a persistence technique called HUCA, which is simple, free and can work wonders for you if you follow it.

“You can’t beat the person who never gives up”. Persistence in work and life is one of the most important characteristics to have because persistence can open doors when it appears that there are no more doors to open. Persistence is the ability to continue trying to achieve something even when faced with resistance from other people or circumstances.

The art, of not taking no for an answer is the key to breaking through to a world of possibilities. Not just to get what you want but also to train your mind to find the way to creatively solve challenges, when it appears to everyone else that there is no hope.

Tune into this week’s episode of The Startup Chat to learn about what is possible when you apply and activate persistence techniques into your life. As well as Steli and Hiten’s top tips for how to get started.

Time Stamped Show Notes:

00:30 What is HUCA?

01:45 The power of HUCA.

03:00 Where using HUCA can actively help you.

04:17 How does HUCA apply to opportunities.

04:42 The limitations of making assumptions.

05:45 HUCA case study.

07:03 The power of moving forward against challenges.

08:01 How to apply persistence in all parts of your life.

09:50 Ideas for where you can use HUCA in your life.

10:31 Self reflection to improve your persistence and application of HUCA in your life.

3 Key Points:

Kids use HUCA really well.

Just because 1 person at a company says no or tells you it can not be done, doesn’t mean you can not approach someone else.

Ask yourself, where I could be more persistent?.


Steli Efti: Hey everybody. This is Steli Efti.



Hiten Shah: And this is Hiten Shah.



Steli Efti: And in today's episode of The Startup Chat, I wanted to talk about an acronym I just learned recently, which is HUCA. H-U-C-A. And it stands for "hang up, call again." And I feel like there's a lot of lessons that could be learned for founders and startups in that little philosophy approach. And it's funny because I learned it from my co-founder, Thomas, who is the most engineering mind I know. We call him AI, just to give you a sense about his character. We're still working on upgrading his human chip. But just like a brilliant developer. He's not a sales guy, he's not like a super, outgoing, hustling type of person. But he is a travel hacker. He travels a ton. He knows more about the travel industry and flight companies than most people that work in that industry. He can tell you all the little tricks, how to get all these flight upgrades, everything for free, how to use points. It's insane. He's really a genius when it comes to that. And so I had a problem recently with trying to rebook a flight and I had to call the airline hotline, whatever, and try to figure out if somebody could help me change some details on my flight. And I was slacking with him and chatting with him "Hey, how do I approach this?" Because I know he's so good at it. And he was like "Well, what did the agent say?" I'm like "The agent told me it can't be done." He's like "Well, just HUCA." I'm like "What does that mean?" He's like "Just hang up, call again." He told me he typically does this three to four times before he gets an agent who can get done what he wants them to get done for them. And that blew my mind and I talked to him about this afterwards but the basic concept of saying when you talk to somebody at a company and they tell you that they cannot help you or they cannot give you a solution, it doesn't mean there's no solution and nobody can help you. It just means you're talking to the wrong person,

Key points in this episode

In this episode

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