Today on the Startup Chat, Steli and Hiten talk about what user testing is, why it’s important, and some tips on how to do it right. This comes after a series of blog post Hiten and his business partner have been working on around the topic.
After user testing products like Duolingo and Grammarly, Hiten shares what he’s learned from the process, including what works so well for those products and what could be done to improve the overall user experience.
Hiten also shares some tips on how you can user test your own products the right way and, if you choose to, test those of your competitors as well.
Time Stamped Show Notes:
00:00 About today’s topic.
00:44 Why this topic was chosen for this episode.
02:36 What user testing means.
03:43 Hiten talks about the user test he carried out on Grammarly.
04:19 How much the study cost.
05:10 Why it’s a good idea to user test your competitor's products.
06:08 Lessons Hiten learned from user testing Grammarly.
10:40 Tips to help you user test your products or those of your competitors.
3 Key Points:
User testing is the ability to see how people react to an experience.
If you're trying to figure out what your users hate about your product, you need to ask them.
User testing allows you to understand what’s working and what’s not.
Steli Efti: Hey everybody, this is Steli Efti.
Hiten Shah: And this is Hiten Shah. Today on the Start-up Chat, we're gonna talk about a series of blog posts I've been doing with my business partner Marie, around user testing and the value of it. It was a hard one for us to share, and we'll talk about why. Steli, you wanted to talk about it, so I'd love to get your take, as always, because apparently you're reading my crap.
Steli Efti: Yeah, dude. You're killing it with product habits. Again, for people that are listening. I'm pretty sure that people that listen to the Start-up Chat are already subscribed to Product Habits, but for those that are new that haven't, go to ProductHabits.com and subscribe. I've been on your email list for a long time now, and the content you're sharing right now is the best content you've ever shared, in my opinion. Really it's-
Hiten Shah: Wow, thank you.
Steli Efti: It is killer. It is really, really fucking good. The emails that you send are really good. I know that you and Marie, you've kind of gone from a model of considering having a content team that writes these emails, to getting back to the two of you writing these emails, and spending a lot of time back and forth until you get it right. And it really fucking shows. It's unfortunate, but there's no shortcut to excellence and to greatness. You have to put in the work. I love the new format right now, the new thing that you guys do where you do these research studies on other companies, right. On their products, on their user onboarding. You do really deep dives and then you share the deep dives and the learnings that you have with brands that are pretty popular. And are teaching even how they could do things better. So I love that content. It's incredibly insightful. I wanted to pick the last one you did on Grammarly, and share some of the insights you learned there. And then for people that want to learn more, they can just go to ProductHabits.com and read these user research or product research studies in much more depth and detail. But let's talk a little bit about user onboarding and what you've learned through doing these deep dives so far. What are some of the key learnings that you guys took out of it as takeaways?
Hiten Shah: Yeah, absolutely. A couple things. One, for those of you that don't know what user testing is,