The Startup Chat with Steli and Hiten on Smash Notes

The Startup Chat with Steli and Hiten podcast.

December 31, 2019

Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.

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Today on The Startup Chat, Steli and Hiten talk about the main things that are killing your growth in your startup.

Growing a startup can seem complex but it doesn’t have to be. There are several things that a you can do that could kill the growth of your startup and knowing what these things are will help you grow your startup to new heights .

In this week’s episode, Steli and Hiten share some address some of the most common factors and thing founders do that kills or slows down the growth of their startup.

Time Stamped Show Notes:

00:00 About today’s topic

00:43 The reason this topic was chosen.

02:51 One of the big reasons startups grow slowly.

03:52 Another big reason that kills startup growth.

05:01 A story about Grammarly.

06:11 Why you shouldn’t be afraid to do the things that are right.

08:04 How Hiten and his team did user testing on Grammarly website.

09:36 Hiten’s thoughts on the simplicity of homepages.

11:38 How to go from non-data driven to data driven.

3 Key Points:

If you can’t measure it, are you really doing it?

Your homepage should have a double digit conversion rate.

If your product can be valuable to a user within minutes of them signing up, you have an obligation to get them to that value as fast as possible.


Steli: Hey everybody, this is Steli Efti.



Hiten: And this is Hiten Shah.



Steli: In today's episode of The Startup Chat, we're going to talk about the main things that are killing your growth in your start up. The reason why we want to talk about this Hiten is that you just recently were moderating a panel on this very topic with some really amazing growth marketers, right?



Hiten: Yeah, I had three growth marketers on a panel at Drift's HYPERGROWTH West conference, and the people I had on the panel were a gentleman named Yuriy from Grammarly. He's been there six and a half years and he's the head of growth. Then I had Emily who's from Carta which used to be called eShares, or eShare, I don't remember, but it's called Carta. She's [inaudible] marketing there. Then I had guy named Kamo, who runs a company called Primer. It's They do a bunch of work with a whole bunch of companies to help them with growth. Specifically around paid acquisition in Facebook and Google, etc. I chose those three people mainly because I think they all give a different perspective. So Grammarly is a B to C company, Carta is a B to B company for the most part, and then with Primer, Kamo sees all kinds of thing around, from B to B to B to C, to market places, he's worked with Lift and Uber and many other different companies. That's the panel of the panelist and the title, like you said is "What's Killing Your Growth?"



Steli: The reason why wanted to talk about this on The Startup Chat was that I came to the conference a little bit after the panel, so I missed the panel, was super bumped about it, but I saw an insane amount of responses. People really were sharing the three things I learned that is killing your start up right now. People were enjoying it, and getting a ton of value, and the audience was primarily marketers. A lot of marketers. I felt like, let's just take the best tid bits and the biggest ah ha moments and share it with our audience as well.



Hiten: Yeah, and I had some interesting questions like, tell us a story of when the business or the product was not growing. What did you do? I asked them what the number one that kills growth, that they told other people is for them. And the number one trend that these folks have seen around growth. Ill just lay out some of the conclusions or thoughts or whatever that came out of it. I think one of the big ones was, Emily mentioned when she joined Carta,

Key points in this episode

In this episode

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