The Startup Chat with Steli and Hiten

410: the Value of Generating Hype for Your Startup

In today’s episode of The Startup Chat, Steli and Hiten talk about the value of hype in your marketing campaign. In the startup world, it is common for a business to try to build some hype around a product that they are about to launch. However, this can leave a sour taste in the mouth of users, if the product doesn’t meet expectations, and it can hurt a…