In today’s episode of The Startup Chat, Steli and Hiten talk about the new positioning for The Startup Chat.
After over 400 episodes of The Startup Chat, Steli and Hiten have decided to step back a little and review the podcast positioning, content and brand.
In this episode, Steli and Hiten talk about the history of the Startup Chat, why the name was chosen, why the show is all about startup mentality and much more.
Time Stamped Show Notes:
00:00 About the topic of today’s episode
00:35 Why this topic was chosen.
02:25 A little bit of the history of the podcast.
03:24 What Steli thinks of the name of the show.
05:05 What Hiten thinks of the name of the show.
06:48 Why the show is all about startup mentality.
07:28 How the content of the show helps a wide range of people.
08:24 About the show’s tagline.
08:58 A more accurate description of the show.
10:18 How you don’t need to be starting a startup to get value out of the show.
3 Key Points:
It’s really about the startup mentalityThe name could be misleading but could also be accurate.The name has been a question mark for me
Steli Efti: Hey everybody. This is Steli Efti.
Hiten Shah: And this is Hiten Shah.
Steli Efti: In today's episode of The Startup Chat, we actually want to do ... This is going to be a behind the scenes one. We have had this topic on the docket of talking about the podcast, especially about, we've done now over 400 episodes. I think that we both love each other, we love the podcast, we've had tremendous, I think, impact. Even trying to be humble, lots and lots and lots of people over the years have given us the feedback loop needed that this is something that provides a lot of value to people. We also are helpless self-improvers and people that try to grow so I think we've been thinking about, "What's next for the podcast?" We've been thinking a little bit about the brand and positioning of the podcast and what is going to be the next stage. Are we still happy with both the name, The Startup Chat? Are we happy with the positioning that we have which is two experienced entrepreneurs just talking shop? And the intro that we have. We don't even have an outro I think.
Hiten Shah: Nope.
Steli Efti: The intro that we have that's basically a bit of a funky music and then the two of us that are just like, "We just want to talk startups. Talk entrepreneurship with no bullshit and just have the best business podcast." All that, our positioning, our name, the way we intro, everything, really happened 400 episodes again in episode number one which was basically, we had the idea, "Should we do a podcast?" And then we started recording. We recorded a 20 or 30 minute episode where we figure things out really quickly, "How long should this be? What should it be about? How would we structure it? What's the name?" And then boom. And we never looked back. So we thought four years into this, maybe we should take a few minutes and check in and see, "Are we still happy? Do we need to adjust or improve or change something about it?"
Hiten Shah: I think all great questions that we currently don't necessarily know the definitive answers to. Let's go at it. I think we did this. I actually had a domain-
Steli Efti: That's true.
Hiten Shah: ... Startupchat.com. Actually, is it The Startup Chat or is ... Yeah, it's thestartupchat.com. I always forget. We have the Twitter handle, The Startup Chat, and, Startup Chat. Use Startup Chat on Twitter but don't tweet much because someone would have to do that. I think another thing about this is that you and I just spend our time focusing on the content by getting on and talking about things that we feel are interesting in the world or interesting to us,
Key points in this episode
In this episode
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