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In today’s episode of The Startup Chat, Steli and Hiten talk about why focus is so important and how to get more of it.

If you’re going to be successful at anything, then staying focused on that thing is super important. If you lack focus in your life or your business, it is a safe bet to say that you will not succeed with your mission.  

In this week’s episode, Steli and Hiten talk about why staying focussed is super important, tips to help you stay focused, they share a mental hack to help you when you feel stuck. 

Time Stamped Show Notes:

00:00 About today’s topic.

00:41 Why this topic was chosen.

01:00 About Brain.fm and how it can help you focus.

02:15 One way Hiten stays focussed when working.

03:21 The importance of staying focused.

03:29 One thing you can do to stay focused.

04:40 Another thing that can help you stay focused.

05:29 How accomplishing your big task can be a challenge.

06:45 A mental hack to help you when you feel stuck. 

3 Key Points:

Without focus, nothing gets done.Music can help you stay focused.Have one big rock for the day.


Steli: Hey everybody, this is Steli Efti.


Hiten Shah: And this is Hiten Shah.


Steli: And today on the Startup Chat we're going to talk about why focus is so important and how to get more of it.


Hiten Shah: And one way that both Steli and I have discovered in the last few months is a product that actually helps you focus, relax, or sleep. And specifically the number one use case I have for it. And I know Steli does too, cause we talk about this is focus. And the product is essentially replaces the music you listen to with their sort of music, and it's backed by science to actually help you focus, relax, or sleep. And you probably don't already believe me because it's like how can something like that actually be scientifically proven to help you focus? Well they've done studies on it, and I know you're probably dying to hear like what is he talking about? Well it's this product, it's a, and you can get a 20% discount on it. So I'm going to jump right into that part of it, which is it's that brain.fm/startup chat, and it's only 40 bucks a year or six bucks a month. If you go to brain.fm/startupchat. Now, here's the thing, we're going to talk about focus today. This is the number one way we've found to actually focus, which is listen to music that's designed to help you focus. That's it. And the studies prove it. So you know, the episode's over. It's just a big, you know, ad for brain.fm. Just kidding. I wanted to mention this because I rarely find something that works this well for me. The last time I found something that works this well for me, that actually helps me basically focus. It's something really weird, which is I would play the same song on repeat, while I'm working. So that's the last thing that worked for me. And I still like that sometimes, but this is way different. So, you know, it's like, it's one of these things where you really desire focus if you're working especially when you're in work mode. Whatever you're doing, whether you're having to jam through, you know, a whole bunch of emails, or you're writing a blog post. Or you're sitting there trying to do some actual like programming even. There's like this almost like how do you get out of your head while you're doing that and get into the work? And that's what I really like about any of these methods that help people focus, which is this idea that you're getting out of your head, you're getting into the work. And that's what I'm really looking to do when I want to focus. So I think it's important because we can be in our heads and like even right now, while I'm talking to you, I could have five billion other thoughts in my head, right?


Steli: Such as you thoughts there's like you could do five o...

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