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Business Intelligence for Startups

Today on The Startup Chat, Steli and Hiten talk about business Intelligence for startups. Handling all the data that you interact with at your startup can be a challenge, and it gets even more complicated as your business grows. It’s important to be on top of your data as things can easily get out of hand for your startup if you don’t.

Updated on April 28

Key Smash Notes In This Episode


Startups in their early stage should collect insights that can help them to figure out how to adjust and pivot, until they figure out exactly what they are building.

At the later phases of the company, all of the startups business units will start to collect data with a mandate to unearth specific insights.


Hiring a data analyst could be very tricky, as it's not a role with a well defined criteria, like a job of a designer or developer would be.

Hiten suggests that instead of looking for an analyst, first find a very good off-shelf software that can do analytics for you, and if you need more capabilities, simply reach out to that company, and see if their own team can help you.

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