Startups in their early stage should collect insights that can help them to figure out how to adjust and pivot, until they figure out exactly what they are building.

At the later phases of the company, all of the startups business units will start to collect data with a mandate to unearth specific insights.

Hiring a data analyst could be very tricky, as it's not a role with a well defined criteria, like a job of a designer or developer would be.

Hiten suggests that instead of looking for an analyst, first find a very good off-shelf software that can do analytics for you, and if you need more capabilities, simply reach out to that company, and see if their own team can help you.