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Should You Be the Face of Your Company?

Being the “face” of a startup can be very intimidating for some founders, which is why a lot of prefer to not approach marketing this way. However, being a public CEO or founder can be a very effective way to market a startup. Today on The Startup Chat, Steli and Hiten talk about whether you should be the face of your company.

Updated on May 29

Key Smash Notes In This Episode


If you are able to help promote your business by being the face of your company, then by all means it's something you should be investing in.

On other hand, if you want to be the face of your company in order to boost your own ego, but your efforts are not translating into company's bottom line, then you need to treat your public involvement as a hobby.

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