The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

20VC: The Memo: What is a Sales Playbook? Does the Founder Need to Create It? Should the First Sales Hire Be a Leader or a Rep?

<!-- wp:paragraph --> Today we deconstruct the canonical question in early-stage sales. Does the founder need to create the sales playbook? Then secondly, if not, should the first sales hires be reps or a sales leader? Today we are joined by 7 of the best sales leaders to share their thoughts. <!-- /wp:paragraph --> <!-- wp:paragraph --> Jordan Van Horn is…