Within a year after their start, Cindy and Danny went from two kids working in a research lab, not really knowing what they were doing, to raising $1.3 million with a team of employees.

When they first started experiment, everyone thought it would never work, and there was not much Cindy could say to change their minds. Instead, she changed their minds in other ways, by showing real world examples, where strangers were willing to fund science projects via internet.

For more on Experiment, check out this WSJ post - Experiment.com Gains Big Venture Backers To Bring Crowdfunding To Science Research.