Think Like A Founder on Smash Notes

Think Like A Founder podcast.

April 10, 2020

Think Like a Founder is a series of conversations with leaders, thinkers, inventors, revolutionaries, problem-solvers, and smart, nice people. Hosted by Maureen Taylor, co-founder of SNP Communications, this podcast dives deeper into a founder’s mindset and mentality -- what makes them tick? The curiosity. The relentlessness. The crazy. The sacrifice. The loneliness. Host, Maureen Taylor (or Mo, as most know her) started SNP Communications with her husband, Renn Vara more than 25 years ago, during the birth of Silicon Valley. Since then, they've been behind the scenes, supporting the world's top companies to grow and mature through the art of authentic communication.Mo looks at what it means to think like a founder. Why? Because, she believes great leaders can change the world.



Recently updated notes

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Updated on April 11

Key points in this episode

"Does virtual connection actually make us crave physical connection more? Yes, without a doubt. I, for one, am very much looking forward to being able to hug people and kiss people again when the future, you know, when, when that's safe to do. So there's something about physical presence, whether it's in a place or with people that you just cannot replicate it with the very best of technology."

SNP co-founder, Maureen Taylor talks to Hicham Alaoui, co-founder of Experience Morocco about the importance of co-founder relationships, wanting to be the Morococan Ambassador to the US as a kid, and growing up with Clifford the Big Red Dog. 


Think Like A Founder is produced by SNP Communications in San Francisco California. Learn more by visiting us at www.snpnet.com or connect with Maureen Taylor on LinkedIn to continue the conversation there. Series Producer: Roisin Hunt. Sound design: Marc Ream. Creative Producer: Eli Shell. Content and scripting: Mike Sullivan. Production Coordinator: Natasha Thomas. Thanks also to Selena Persiani-Shell, John Hughes and Renn Vara.

Key points in this episode

"I grew up on a farm. It was more of a ranch than a farm, with a bunch of apple trees and every morning I'd wake up and there was this little white pad of paper with scribbled chores that we could barely read. We were never bored. Bored is lack of imagination and especially growing up on this ranch, we had no connectivity. We had no internet. It was just us in our imagination and dirt and rocks and seedlings."

SNP co-founder Maureen Taylor talks to Celestine Schnugg, founder of Boom Capital about breaking rules, growing up on a farm and writing your own obituary.

Think Like A Founder is produced by SNP Communications in San Francisco California. Learn more by visiting us at www.snpnet.com or connect with Maureen Taylor on LinkedIn to continue the conversation there. Series Producer: Roisin Hunt. Sound design: Marc Ream. Creative Producer: Eli Shell. Content and scripting: Mike Sullivan. Production Coordinator: Natasha Thomas. Thanks also to Selena Persiani-Shell, John Hughes and Renn Vara.

Key points in this episode

"I freaking love the chaos. Like I think I was born for war time, more than I was for peace time. When all the rules are out, that's when I feel like I'm the most excited and most like alive."

SNP co-founder Maureen Taylor talks to Chris He, co-founder and CTO of Bravado about elevator push-ups, flying cars, and how he was built for chaos. 

Think Like A Founder is produced by SNP Communications in San Francisco California. Learn more by visiting us at www.snpnet.com or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Series Producer: Roisin Hunt. Sound design: Marc Ream. Creative Producer: Eli Shell. Content and scripting: Mike Sullivan. Production Coordinator: Natasha Thomas. 
Thanks also to Selena Persiani-Shell, John Hughes and Renn Vara.

Key points in this episode

"I found that there was this small association based in Switzerland, the North Korean Friendship Association. So I reached out to them...I was very honest, like, hey,..I would like to develop my own idea of that place and see it...And that's always something that I try to do in my life..before believing the stories that people tell me. Try to gather evidence from both sides and develop my own impression."

SNP’s founder Maureen Taylor sits down with Christian Almenar, founder of Intrinsic, recently acquired by VMWare. They talk about growing up in Spain as a curious and inventive child with five older siblings, tricking computers and satellites to watch free soccer, and how his entrepreneurial spirit has steered his personal and professional growth, bringing him all over the world, including North Korea. 

Think Like A Founder is produced by SNP Communications in San Francisco California. Learn more by visiting us at www.snpnet.com or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Series Producer: Roisin Hunt. Sound design: Marc Ream. Creative Producer: Eli Shell. Content and scripting: Mike Sullivan. Production Coordinator: Natasha Thomas. 
Thanks also to Selena Persiani-Shell, John Hughes and Renn Vara.

Key points in this episode

"When I was in middle school I wanted to be a broadcast journalist, which is humorous and I was obsessed with Katie Kirk and this is, you know, the heyday of when she was on the today show and I did a book report on her. My mom still has it."

SNP Communications founder Maureen Taylor sits down with Heidi Zak, co-founder and co-CEO of ThirdLove, a women’s underwear company, created by women for women. Heidi talks about her grade school book report on Katie Couric and how her young daughter has been her business inspiration.

Think Like A Founder is produced by SNP Communications in San Francisco California. Learn more by visiting us at www.snpnet.com or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Series Producer: Roisin Hunt. Sound design: Marc Ream. Creative Producer: Eli Shell. Content and scripting: Mike Sullivan. Production Coordinator: Natasha Thomas. 
Thanks also to Selena Persiani-Shell, John Hughes and Renn Vara.

Key points in this episode

"So I think the biggest difference between somebody who's a founder and somebody who isn't is that there's no longer an off switch when you're a founder."

On this episode of Think Like A Founder Maureen talks to Roderick Morris, co-founder of Lovevery, a child development toy company. Roderick talks about how becoming a parent shifted his approach as a founder, his time in the Peace Corps, and his dream job as an orchestra conductor. 

Think Like A Founder is produced by SNP Communications in San Francisco California. Learn more by visiting us at www.snpnet.com or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Series Producer: Roisin Hunt. Sound design: Marc Ream. Creative Producer: Eli Shell. Content and scripting: Mike Sullivan. Production Coordinator: Natasha Thomas. 
Thanks also to Selena Persiani-Shell, John Hughes and Renn Vara.

Key points in this episode

"I am a 30 year old woman without a bio degree proposing to do these crazy projects about engineering biology and creating new biological functions in an office of electrical engineers, mostly men, all forties and 50s and one of those individuals said to me, we're still trying to figure out what you're doing here... I'm here to do what I came to do"

On this episode of Think Like A Founder, Maureen talks to Alicia Jackson, founder of Evernow, a company with a vision to cure menopause. Alicia talks about her unusual journey from academia to government to becoming a founder. She also talks about the drive and grit she learned during her first year at MIT, as well as the importance of wit - that’s W- I- T - as a business value.

Think Like A Founder is produced by SNP Communications in San Francisco California. Learn more by visiting us at www.snpnet.com or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Series Producer: Roisin Hunt. Sound design: Marc Ream. Creative Producer: Eli Shell. Content and scripting: Mike Sullivan. Production Coordinator: Natasha Thomas. 
Thanks also to Selena Persiani-Shell, John Hughes and Renn Vara.

Key points in this episode

“There’s a guy named Dave Smith. He was the first Disney archivist, and I’ve been reading his stuff for twenty years now, and that’s what I wanted to do when I grew up. I wanted to be the librarian at the Disney archives, which is a really weird thing.”

SNP’s founder Maureen Taylor talks to Greg Koberger, founder and CEO of ReadMe, about the difference between a CEO and a founder, the inspiration behind challenge coins, and how his ideal role is Chief Whimsy Officer.

Think Like A Founder is produced by SNP Communications in San Francisco California. Learn more by visiting us at www.snpnet.com or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Series Producer: Roisin Hunt. Sound design: Marc Ream. Creative Producer: Eli Shell. Content and scripting: Mike Sullivan. Production Coordinator: Natasha Thomas. 
Thanks also to Selena Persiani-Shell, John Hughes and Renn Vara.

Key points in this episode

Think Like a Founder is a series of conversations with leaders, thinkers, inventors, revolutionaries, problem-solvers, and smart, nice people. Hosted by Maureen Taylor, co-founder of SNP Communications, this podcast dives deeper into a founder’s mindset and mentality -- what makes them tick? The curiosity. The relentlessness. The crazy. The sacrifice. The loneliness. 


Think Like A Founder is produced by SNP Communications in San Francisco California. Host, Maureen Taylor (or Mo, as most know her) started SNP Communications with her husband, Renn Vara more than 25 years ago, during the birth of Silicon Valley. Since then, they've been behind the scenes, supporting the world's top companies grow and mature through the art of authentic communication. 

Learn more by visiting us at www.snpnet.com or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Series Producer: Roisin Hunt. Sound design: Marc Ream. Creative Producer: Eli Shell. Content and scripting: Mike Sullivan. Production Coordinator: Natasha Thomas. 
Thanks also to Selena Persiani-Shell, John Hughes and Renn Vara.

Key points in this episode


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