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How did the Ford Motor Company fail to innovate?

They were built in an interesting way. They were on a lake and everything came in a barge, so a barge would come along with cole, with steel, and the barges kept coming along with raw materials, went into a big factory and a car came out.

They would only built black cars, and they did wonderfully well, but they never got the message that other cars (blue, white...etc), were just as desirable, maybe more desirable than their black cars.