Unfiltered

Morgan Hermand-Waiche: Adore Me vs. Victoria’s Secret - How A Start-Up Challenged The Industry Giant

Morgan Hermand-Waiche is the Founder and CEO of Adore Me, a New-York based online subscription lingerie startup. Founded in 2012, Adore Me is the first company ever to successfully challenge one of the strongest brands in the world, Victoria's Secret (which has a 62% market share of the lingerie market). In less than three years, Adore Me has hit over $40…