What Got You There with Sean DeLaney

#120 Jonah Berger- The Hidden Forces that Shape Behavior

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior . Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught…