What Got You There with Sean DeLaney

#244 Robert Cialdini - Mastering the Seven Principles of Influence and Persuasion

Today’s guest is Dr. Robert Cialdini , who’s foundational book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide and one Sean has said is one of the most important books he’s ever read! Dr. Cialdini is out with a new, fully updated edition, Influence – Revised and Expanded: The…