43. Blended Designs - How Black representation turned into $1m in backpack sales

Casey Kelley founded Blended Designs in 2014 along with her family.  In 2017, she wanted to provide her son with an empowering backpack for school & travel. With her background in Marketing and a “rise above” attitude, BD is becoming one of the most popular resources for school gear designed for Black children and teenagers.

Credits

Music by Jeff Kaale (1, 2, 3, 4)  

---

Send in a voice message: https://anchor.fm/yfm/message

0:00
0:00

Key Smash Notes In This Episode

Suggested Episodes