Ben Rubin

Gen Zs and millennials, in particular, are struggling with this. According to research, feelings of loneliness surpassing the 50% mark began to surface in 2012-2013.

David Senra says Rick Rubin puts the audience last when making art. Rubin cares about making things he is proud of and wants to see in the world.

In interviews, success looks the same today, next year, and five years from now, the standard Steve Jobs used: whether the work is something to be proud of. Rubin wants to make great things and has done so for decade after decade, and that starts with the right reason. A section titled greatness pictures a home no one will ever visit. The builder still invests the time and effort to shape the space where the days are spent. The wood, the plates, and the pillows are magnificent, curated to personal taste. Great art has no purpose beyond creating on