When people started to tell Derek they had heard about Startup Grind, he did not believe them. It was not yet a huge overwhelming success, but they had finally built something that people wanted, and it was satisfying.

Because Derek had been through the "valley of death," where he'd failed over and over again, nothing mattered anymore except for his customers satisfaction. He focused on that and took joy in little moments, like when he got to hire an employee to take some stress off his shoulders.

Early in her career, Wendy had an opportunity to get a promotion and move to another state. It was a great opportunity, but it seemed to have a lot of professional risk. Her coach at work explained that it was quite the opposite, and the risk of saying "yes" was rather low, but the potential upside was high. At the end, the move cost Wendy her marriage, but business-wise things worked out great!

Although there were already professional theme shops for WordPress that were very successful, no one was making themes for videos. One day, Jason create a simple theme and put it for sale. It was so basic, he did not feel like charging more than $5 for it. He put the theme online and went for a walk. By the time he was back, the theme had already sold enough copies to make it rather obvious that he was onto something big. That changed everything and set Jason on the path to eventually selling his company for millions of dollars.