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Why Would You Leave a Stable Full-time Job at Boeing to Pursue Making Word Press Themes · Yo! Podcast

Yo! Podcast

#004 – Jason Schuller – Product Designer, Founder Leeflets, Co-Founder RIVYT

Jason Schuller is a designer, maker and minimalist based in Seattle, Washington. His first success was with Press75, a WordPress theme shop that infamously sold $75 themes raking in millions of dollars over several years. However money is no driver for Jason, who sold the business to pursue stimulating side-projects like Leeflets, Droplets, Cinematico…

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Notes

  1. When Does Jason Schuller Say You Should Tell the World About an Idea? at 0:00

    Before it is perfect. On the Yo! Full answer

  2. Who Is Jason Schuller at 0:28

    Jason Schuller is a designer and maker based in Seattle, Washington. Full answer

  3. How Can You Get a Job Without Any Experience in the Field at 2:55

    Back in 1998 Jason Schuller got a webmaster job at Boeing without knowing anything about the web, or at least not being a web designer on paper. Full answer

  4. Why Would You Leave a Stable Full-time Job at Boeing to Pursue Making Word Press Themes at 4:51

    At the time when Jason was a web designer at Boeing, the company was running a ton of single stand-alone html pages, employing dozens of people to do all this… Full answer

  5. How Can I Market My Product for Free at 6:13

    When starting out, Jason documented his learning in public, blogging about his progress and giving away templates and lessons for free. Full answer

  6. How Would You Go About Getting Free and Natural Marketing Today at 6:30

    Blogging was popular in 2000s and today it is all about audio and video. Full answer

  7. What Was the Moment That Changed Everything at 8:19

    Although there were already professional theme shops for WordPress that were very successful, no one was making themes for videos. Full answer

  8. Did WordPress Video Themes Start by Accident? at 10:00

    Around June 2008 when Jason made his first video theme, everyone else was focused on blogging. All the themes looked fairly similar, and none fit his needs. Full answer

  9. Should You Follow Your Passion or Chase a Market Opportunity at 12:27

    In Jason's experience following his passion led him to success so naturally he is inclined to believe that doing something you are passionate about should… Full answer

  10. What Was One of the Biggest Mistakes You Made in Business at 15:27

    While working on Press75, Jason saw what competitors were doing in theme space. Full answer

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