Brand Building Ideas… and People

Many technical founders believe that great products and ideas sell themselves, without any extra effort or marketing. But in reality, they often need public relations (PR). The irony is, most of the work involved in PR is actually invisible to the public. So how does such brand-building really work?

In this 10-year anniversary episode of the a16z Podcast, a16z operating partner Margit Wennmachers shares the case study of her work at The Outcast Agency (which she co-founded) and of building the a16z brand, where she heads marketing -- answering some FAQs about how things work, and even revealing some details behind the scenes of popular op-eds and stories about a16z.