Below the Line with James Beshara

During a Dig board meeting that occurred after the company raised 35 million dollars in venture capital, one of the company’s members brought up the idea of having more mainstream news on the front page to promote general publicity on the site. Kevin’s had a negative gut reaction to the idea because he loved the unique news that made Dig unique, but the idea went through anyway. A combination of other issues like tech issues, the war with Reddit, and a change in media direction all took a toll on Dig.

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