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Intro — Why “Below The Line”?

What is the optimal psychological approach to your career each day. Is it “aim as high as possible” or is it “detach from results?” Is it to be content where you are or to always strive for “better”? We now know a lot about the field of sports psychology — but what can the best research tell us about the nascent field of business psychology? We know mental health is a serious issue for founders and creators, but how can we avoid the mental health traps that await us when setting out to create, lead, and impact? 

What began as an idea for a compilation and potential book of interviews from the best founders, leaders, and researchers on the optimal psychological approaches for pursuing careers, leading companies, and life in general has now turned into this podcast... And it is a chance for you to listen in on my interviews with everyone from the founders of billion-dollar companies, to legendary investors, to New York Times best-sellers, to philosophers, spiritual leaders, and people researching the science behind finding flow in your work and decision making. 

About the host: James Beshara is an angel investor, advisor, founder, and general startup-helper in San Francisco, California. He has started three companies, sold one (Tilt; acq by Airbnb), and angel invested in multiple billion-dollar startups in his career. And now he's talking openly and honestly with others about what's going on "below the line" in their worlds... the things that have made them who they are and the things they *really* think about each day — the 90% of the story you don't read about or hear about anywhere else. 

If you have any questions, feel free to email us at askbelowtheline@gmail.com and follow us on twitter @ twitter.com/gobelowtheline or follow James @ twitter.com/JamesBeshara "Below the Line with James Beshara" is brought to you by Straight Up Podcasts, LLC

Updated on April 29

Key Smash Notes In This Episode


James Beshara is an angel investor, founder, writer, podcaster, and a startup-helper in San Francisco, California. Over the years he's been fortunate to meet some of the greatest and brightest minds and it has been so valuable for him, he wanted to share this knowledge with the world. When you hear a story or a conversation with a founder in the news, you only get about 5% of the juice, but if you dive in and explore, that's when you get "below the line" and uncover all the hidden truths.


A few years ago Beshara founded a company called Tilt. Although at one point it was valued at >400 million dollars and everyone was flying high, one day the company fell apart right before his eyes, eventually selling to Airbnb at a fraction of the capital.

It was a challenging experience, and it felt like no one else around James was through anything like that. Not until he got through that experience that he learned from founder after founder that such experiences are common, and there would have been plenty of people to help him along.

To make sure that other founders don't have to go through the same torturous experience, James started a podcast to share insight and wisdom for those who need it most.

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