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The power of customer research with the author of The Mom Test Rob FItzpatrick artwork

Customer Conversations

The power of customer research with the author of The Mom Test Rob FItzpatrick

Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode: The incredibly cool story of how The Mom Test came to be…

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