Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt
Customer Conversations
The power of customer research with the author of The Mom Test Rob FItzpatrick
Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode:
The incredibly cool story of how The Mom Test came to be Conducting customer research through different stages of growth Overcoming objections to customer research How to make customer research a routine Why sales is all about having learning goals The importance of forming organizational habitsResources
The Four Steps to the Epiphany by Steve Blank Never Split the Difference by Chris Voss This is Marketing by Seth Godin The Mom Test by Rob FitzpatrickReaching out to Rob
Follow Rob on Twitter Connect with Rob on LinkedIn Send Rob and email at rob@robfitz.com
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