Smash Notes

Back to Tom Foley: How to pair typefaces and why the best brand fonts go unnoticed, with Tom Foley.

What Is Irish Type?

Irish type is a letter style invented in Queen Elizabeth's reign, during the Reformation, to look the way English printers thought Irish readers would want scripture to look.

Tom Foley says the familiar old lettering on Irish pubs and on sayings hung on the wall is a mashup of Anglo-Saxon, half-uncial, and roman forms. Printers produced Church of England texts in Irish and invented Irish types as a naive, antiquated impression of Irish taste. A chronology of those types existed, but it left out the cultural context. Foley wrote a thesis, then asked what Ireland's letters might have become with an evolution of their own. He went back to fifth-century manuscripts. Some academics credit Irish monks with the first true lowercase, and another credits monks of that time with the word space. He says Ireland was then a Catholic rival to Rome and a cultural center. From that research he designed a typeface called Nib, which he later called naive and basic. He had not set out to design typefaces.

Transcript

Tom Foley: How to pair typefaces and why the best brand fonts go unnoticed ·

Design Better

More from this episode

  1. How Did Tom Foley First Fall for Typography?Tom Foley first fell for letters pretty young, long before he knew the word typography.
  2. Is the Nib Typeface for Sale?Tom Foley says the Nib typeface is not commercially available.
  3. How Did Nokia Get Tamil and Malayalam Typefaces?Tom Foley designed Tamil and Malayalam typefaces for Nokia while he was at Dalton Maag, and he says cultural research is what made that possible.
  4. How Do You Design a New Typeface?Tom Foley designs a new typeface by absorbing the brief until it sinks in, then sitting down to draw.
  5. How Do You Pair Typefaces?Tom Foley says you pair typefaces by matching structure first: where the letters come from, their vertical proportions, and their weight.
  6. Why Did Tom Foley Leave Monotype?Tom Foley left Monotype, where he was executive creative director, to make type again at Drama. He describes an eight-year itch.
  7. What Book Should Type Designers Start With?Tom Foley tells type designers to start with books, and the one he always recommends to students is Designing Type by Karen Cheng.
  8. Which Typefaces Does Tom Foley Recommend?Tom Foley recommends three typefaces more people should use: Lexicon, Macklin, and Blenny.

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