Disrupting Japan: Startups and Innovation in Japan

Dealing with the Bad Things First – Expedia Japan – Hidemaru Sato

Expedia had a hard road to travel when they decided to come into Japan. The Japanese market turned out to be nothing like they had ever experienced before. Not only were consumer attitudes and behaviors towards travel booking completely different than it was in their home market, but they were up against some very powerful and well entrenched companies…