Disrupting Japan: Startups and Innovation in Japan

Turning a Toy into a Data Platform – Akinori Takahagi

The Internet of Things is becoming so commonplace that it is almost almost invisible. About a year ago, Moff launched an extremely clever IoT toy called the Moff-band that allows kids to add sound effects to their every-day play. They toy had been successful, but for Moff to take the next step they need to create a platform around the toy.