Skip to content

Smash Notes

Why Did Jony Ive Almost Quit Apple Before Steve Jobs Returned? · Founders

#421 Jony Ive

What I learned from reading Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. Made possible by: Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

People

David Senra

Notes

How Did Jony Ive Fake a Busy Design Studio? at 8:35

David Senra, reading Leander Kahney, says Jony Ive faked a busy design studio at Tangerine by stacking the room with old prototypes whenever a client visited. Full answer
Why Did Jony Ive Join Apple? at 12:55

David Senra, reading Leander Kahney, says Jony Ive accepted a full-time job at Apple at 27 because he was really only interested in design and was neither… Full answer
Why Did Jony Ive Almost Quit Apple Before Steve Jobs Returned? at 23:07

David Senra, reading Leander Kahney, says Jony Ive almost quit Apple before Steve Jobs returned. Full answer
Why Did Steve Jobs Cut Apple to Four Computers? at 26:13

David Senra, reading Leander Kahney, says Steve Jobs cut Apple to four computers because Apple could not be a profitable $12 billion company or a profitable… Full answer
Why Did Jony Ive Call the Computer Industry Cold? at 28:57

David Senra, reading Leander Kahney, says Jony Ive called the computer industry very inhuman and very cold because of an obsession with product attributes you… Full answer
Why Did Jony Ive Put a Handle on the First iMac? at 33:08

David Senra, reading Leander Kahney, says Jony Ive put a handle on the first iMac so a person would touch the machine and form a bond with it. Full answer
What Was the First Reaction to the iPod? at 42:33

David Senra, reading Leander Kahney, says the first reaction to the iPod was muted. Full answer
How Do Apple Designers Spend Their Time? at 46:24

David Senra, reading Leander Kahney, says Apple's designers spend 10% of their time on traditional industrial design and 90% of their time working with… Full answer
How Many iPads Sold Versus Netbooks in 2011? at 49:01

David Senra, reading Leander Kahney, says 63 million iPads were sold in 2011 versus 30 million netbooks. A single product outsold an entire product category. Full answer

Related notes

Plays from this note through the rest of the episode.

Note