Back to #423 Soichiro Honda, with Soichiro Honda.
What Is the Best Selling Motor Vehicle Ever?
David Senra, reading Sol Sanders, says the Honda Cub is the best selling motor vehicle of all time. Soichiro Honda designed it after deciding the Dream had gone too narrow.
Demand for the Dream was moderate. The machine was heavy and expensive, and a motorcycle then was built for a small group of enthusiasts, the exclusive cult of motorcyclists. Honda wanted something simpler that anybody could use, including people afraid of motorcycles. He concluded he must make a motorcycle able to substitute for the bicycle, which had overwhelming popularity in Japan in the post-war days. He set out to design a smaller engine of his own, and the model was called the Cub. He was conceited enough to think he understood the minds of people better than others, thanks to wide ranging pleasure seeking such as drinking with all kinds of people.
The Cub is the product he believed could be great and widely appealing.