How Gavin Pretor-Pinney grew The Cloud Appreciation Society to 40,000 members

Today we talk to Gavin Pretor-Pinney, founder of The Cloud Appreciation Society. Members pay $15 to join in exchange for a badge and certificate with their member number. Today, there are over 45,000 members around the world. How did Gavin build something so special? We called him at his home in Somerset, England, to find out.

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