Instant Pot CEO Robert Wang on how his small pressure cooker company cultivated a rabid community of "Potheads."

Instant Pot, the multipurpose pressure cooker, is so remarkable that it has spurred an outpouring of enthusiasm from a community of fans around the world. Today, more than 1.8 million “Potheads” of all ages, languages, and backgrounds have joined their Facebook group to share recipes and Instant Pot fandom. Robert and his team opened the group in 2015, imagining it as a space where customers separated by geography could help each other with Instant Pot questions—both connecting superfans and lightening the burden on the company’s customer support team.