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Instant Pot CEO Robert Wang on how his small pressure cooker company cultivated a rabid community of "Potheads."

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Instant Pot CEO Robert Wang on how his small pressure cooker company cultivated a rabid community of "Potheads."

“I don’t think there’s much secret. Get the product right, treat the customer well, and get them talking. And that’s it.” - Instant Pot founder Robert Wang Instant Pot, the multipurpose pressure cooker, is so remarkable that it has spurred an outpouring of enthusiasm from a community of fans around the world. Some Potheads name their Pots, while others…

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Notes

  1. Who Is Robert Wang at 0:44

    He is the founder of Instant Pot. More than 5.5 million people follow Instant Pot related accounts on Facebook alone. Full answer

  2. What Was the Best Selling non-Amazon Product in 2018 at 1:29

    On Black Friday, Instant Pot was the best selling non-Amazon product on Amazon. According to Walmart, Instant Pot was also their best selling item in 33 states. Full answer

  3. How Can You Build a Successful Community at 2:12

    Community building comes down to shared ownership. It’s best to figure out what to do with your customers rather than do for them. Full answer

  4. What Was Wang’s Opinion of His Product at 4:51

    He thought the problem wasn’t that it was going to be popular on the market, but that stores had limited coverage. Full answer

  5. Why Was Selling Instant Pot on Amazon the Winning Strategy at 6:03

    Robert tried different marketplaces for selling his Instant Pot. eBay buyers were looking for bargain, so that wasn't a good long-term opportunity. Full answer

  6. How Did Instant Pot Attract His First Few Customers at 8:11

    Offline brick-and-mortar stores did not want to carry Instant Pot, so Robert Wang started to sell online out of desperation. Full answer

  7. How Do You Grow Influencer Marketing Without Paying a Dime at 11:21

    The team at Instant Pot was laser focused on only one thing - keeping the customer happy. Full answer

  8. What Did Instant Pot Founder Robert Wang Learn About Cooking and Word of Mouth? at 16:35

    Robert Wang tells Get Together that cooking is social. You cook for family, friends, and a party, and if the dish is good you brag about the tool. Full answer

  9. How Did Instant Pot Use a Community to Get Started at 19:59

    The company needed a place to talk about Instant Pot. Full answer

  10. What Have Customers Used Instant Pot for Besides Cooking at 21:54

    According to Wang, a customer used Instant Pot for an art project. Another customer used the product for planting during the winter. Full answer

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