Smash Notes
How Did Instant Pot Attract His First Few Customers
Offline brick-and-mortar stores did not want to carry Instant Pot, so Robert Wang started to sell online out of desperation. He placed the product online, and since the term “electrical pressure cooker" was fairly new, search engine optimization helped to drive traffic.
Get Together
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Instant Pot CEO Robert Wang on how his small pressure cooker company cultivated a rabid community of "Potheads."
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at 8:11
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·Transcript
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On this episode
- Who Is Robert Wang Transcript
- What Was The Best Selling Non-amazon Product In 2018 Transcript
- How Can You Build A Successful Community Transcript
- What Was Wang’s Opinion Of His Product Transcript
- Why Was Selling Instant Pot On Amazon The Winning Strategy Transcript
- How Did Instant Pot Attract His First Few Customers Transcript
- How Do You Grow Influencer Marketing Without Paying A Dime Transcript
- What Is Wang’s Insight On Cooking Transcript
- How Did Instant Pot Use A Community To Get Started Transcript
- What Have Customers Used Instant Pot For Besides Cooking Transcript