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How can you grow influencer marketing without paying a dime? 11:21

Although Wang did not have any budget for influencer marketing, bloggers approached Instant Pot because they've heard of the positive reviews. To return the favour, Wang enabled some bloggers with what he could - providing Instant Pot for free, for whatever they needed. Chef AJ was an early user who needed Instant Pot to create delicious healthy meals for her program, and while doing so, she'd advertised Instant Pot for free.

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