Smash Notes
Why Was Selling Instant Pot on Amazon the Winning Strategy
at 6:03
Robert tried different marketplaces for selling his Instant Pot. eBay buyers were looking for bargain, so that wasn't a good long-term opportunity. Meanwhile Amazon had a massive scale, and was ready for a premium product.
Using Amazon, Instant Pot got national, and sometimes even international coverage, which was great for business. All the attention also drove lots of customer feedback, which they quickly implement back into the product, shipping a new version of Instant Pot every 12-18 months.
Get Together
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Instant Pot CEO Robert Wang on how his small pressure cooker company cultivated a rabid community of "Potheads."
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at 6:03
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·Transcript
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On this episode
- Who Is Robert Wang Transcript
- What Was the Best Selling Non-amazon Product in 2018 Transcript
- How Can You Build a Successful Community Transcript
- What Was Wang’s Opinion of His Product Transcript
- Why Was Selling Instant Pot on Amazon the Winning Strategy Transcript
- How Did Instant Pot Attract His First Few Customers Transcript
- How Do You Grow Influencer Marketing Without Paying a Dime Transcript
- What Did Instant Pot Founder Robert Wang Learn About Cooking and Word of Mouth? Transcript
- How Did Instant Pot Use a Community to Get Started Transcript
- What Have Customers Used Instant Pot for Besides Cooking Transcript
Related notes
- What Was Wang’s Opinion of His Product
- How Did Instant Pot Attract His First Few Customers
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- How Do You Grow Influencer Marketing Without Paying a Dime