Jeff Kirschner of Litterati: Bringing concerned citizens together to pick up trash

Jeff Kirschner kickstarted a community of people around the world who are picking up the trash on our streets, parks, beaches, and more. They call themselves Litterati

Bailey met Jeff back in 2014, when she was still working at Instagram and Jeff’s Litterati hashtag was burgeoning on the site. People concerned about how we were leaving the planet were photographing the pieces of trash they were picking up everywhere from Oakland to the Great Wall of China.

Since we met back then, Jeff built a standalone app for the Litterati community. With this new app, the community can catalogue exactly what piece of trash they’ve picked up where. Some of the members of the Litterati community pick up hundreds, even thousands, of pieces of trash EACH DAY. To date, the cumulative impact is remarkable: 145,000+ people in the Litterati community have picked up 4.2 million pieces of trash.