How Gavin Pretor-Pinney grew The Cloud Appreciation Society to 40,000 members
Get Together
Lucasfilm asked a Star Wars superfan named Dan Madsen to rebuild their fan community. Dan nailed it.
We interview, Dan Madsen who grew the Star Wars Fan Club to 180,000 members, the Star Wars Insider magazine to more than 500,000 subscribers, and hosted Celebration I, bringing tens of thousands of Star Wars fans from around the world together for the first time.
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